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Del Taco Restaurants, Inc. (NASDAQ: TACO) has launched its new “20 Under $2” value menu, marking the largest value menu of any QSR brand. This initiative includes a variety of affordable items such as tacos, burritos, and beverages all under $2, catering to consumer concerns over rising inflation and gasoline prices. New offerings include the Chicken Taco Del Carbon Guac’d Up and Chipotle Crispy Chicken Taco, emphasizing freshness and quality made from high-quality ingredients. Del Taco aims to enhance customer satisfaction with these diverse options while maintaining affordability.
Del Taco Restaurants (NASDAQ: TACO) is excited to announce the grand opening of its new Fresh Flex location on December 14 in Kissimmee, Florida. The innovative format features modern double drive-thru lanes for mobile orders and delivery pick-ups. The first 100 guests will receive a complimentary taco at the event. The Fresh Flex restaurant will continue offering popular menu items alongside new options, including the 20 Under $2 menu. Promotional offers are available for gift card purchases through December 29.
Jack in the Box has announced its acquisition of Del Taco for $12.51 per share, valuing the transaction at approximately $575 million. This strategic move aims to combine two brands with complementary cultures and operating models, creating a stronger QSR entity. The merger is projected to enhance earnings per share (EPS) immediately, with significant synergy opportunities and targeted growth in the lucrative Mexican QSR market. Together, they will operate over 2,800 restaurants across 25 states.
Del Taco (NASDAQ: TACO) announces enticing Black Friday and Cyber Monday deals, including a gift card bonus program. From Nov. 26 to Nov. 29, customers can receive free meal coupons with gift card purchases, enhancing the holiday shopping experience.
The holiday merchandise lineup features exclusive items such as a Holiday Hot Sauce Tin and Del Taco Wrapping Paper, available while supplies last. Additionally, the company will run its 12 Days of Holiday promotions starting Dec. 7, offering discounts and special deals to entice customers.
Del Taco Restaurants, Inc. (NASDAQ: TACO) has reintroduced its popular tamale menu for the holiday season, featuring tamales filled with seasoned pork and fire-roasted salsa, hand-wrapped in corn husks. The limited-time offerings include Red & Green Smothered Tamales, Chili Cheese Smothered Tamales, and a Tamales Fiesta Pack. Starting November 29, DoorDash DashPass members will enjoy exclusive delivery options and discounts. This seasonal menu aims to attract customers and boost sales during the holidays, reinforcing Del Taco's commitment to quality ingredients.
Sparkfly has been chosen as the middleware solution provider for Del Taco's new loyalty program, Del Yeah! Rewards. This collaboration aims to enhance customer engagement through real-time data capture and seamless transactions. Del Taco, the second-largest Mexican quick-service restaurant chain, operates around 600 locations across 16 states. The new app allows customers to earn rewards and enjoy a tiered system for redeeming offers, highlighting Del Taco's goal to exceed customer expectations. Sparkfly's technology is designed to modernize systems and improve brand innovation.
Del Taco has launched a unique collaboration with top gamers to unveil four new Minecraft maps featuring taco-themed mini-golf. The event, known as the Stuffed Quesadilla Tacos Tour, kicked off on October 19, 2021, and includes Twitch livestreams that allow fans to win prizes such as gift cards and discount codes. Each subsequent map, premiering on different dates, offers a distinct gaming experience filled with creative taco motifs. Del Taco emphasizes the synergy between food delivery and gaming, enhancing user engagement with its menu items.
Del Taco Restaurants has made significant strides in expanding its franchise operations, signing seven development agreements this year, totaling 53 new restaurants across six states. Fiscal Q3 2021 saw total revenue of $124.3 million, a 2.9% increase from the previous year, with system-wide comparable restaurant sales up 1.8%. However, net income decreased to $3.8 million, or $0.10 per diluted share, down from $5.8 million, or $0.15 per diluted share, in Q3 2020. The company also launched a new loyalty app, Del Yeah! Rewards, aimed at enhancing customer engagement and sales.
Del Taco Restaurants, Inc. (NASDAQ: TACO) announced a partnership with REEF to enhance delivery services through delivery-only restaurants. This collaboration aims to expand Del Taco's reach in high-demand urban areas, starting with the Mid City area of Los Angeles. By utilizing REEF's delivery kitchen model, Del Taco seeks to improve brand accessibility and convenience for its customers. CEO John Cappasola highlighted the initiative's potential to increase brand awareness and delivery growth.
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