Del Taco Sweetens Up its Menu with New Honey Mango Crispy Chicken
Del Taco Restaurants (NASDAQ: TACO) has launched a new Honey Mango Crispy Chicken menu, offering three items: the $1 Honey Mango Crispy Chicken Taco, the $4 Honey Mango 3 PC. Crispy Chicken & Churros Box, and the $5 Epic Honey Mango Crispy Chicken & Bacon Burrito. This initiative aims to enhance the brand's appeal in the competitive fast-food sector, leveraging a nostalgic sweet and sour flavor. To promote these items, Del Taco will feature the musical group CRYS*P BOYZ and their new song on social media, reinforcing its connection with consumers.
- Introduction of three new Honey Mango menu items aimed at attracting customers.
- Price points of $1, $4, and $5 are competitive and likely to enhance sales.
- Marketing initiative featuring CRYS*P BOYZ to engage with a younger audience.
- None.
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second largest Mexican quick service restaurant*, continues to reinvent its popular crispy chicken menu items. Meet the Honey Mango Crispy Chicken lineup, Del Taco’s sweet start to 2021. For a limited time, the new sauce flavor will be available on the following items:**
Del Taco launches three new ways to love Crispy Chicken with the flavor of honey and mango: the
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$1 Honey Mango Crispy Chicken Taco: Crispy chicken strip, crisp lettuce, freshly grated cheddar cheese, Honey Mango Sauce, in a warm flour tortilla. Available on Del’$ Dollar Deal$ Menu. -
$4 Honey Mango 3 PC. Crispy Chicken & Churros Box: Three pieces of crispy chicken strips, mini churros sprinkled with cinnamon sugar, drizzled in honey mango sauce. -
$5 Epic Honey Mango Crispy Chicken & Bacon Burrito: Loaded with crispy chicken strips, crisp bacon, Del Taco's famous Crinkle Cut fries, freshly grated cheddar cheese, cool sour cream, and honey mango sauce wrapped in a warm, oversized flour tortilla.
“Our new Honey Mango sauce will remind crispy chicken fans of that sweet and sour sauce they grew up with, but with a Del Taco flavor twist,” said Tim Hackbardt, Del Taco’s Chief Marketing Officer. “For crispy chicken lovers, our Honey Mango is a must try flavor whether it’s on a Crispy Chicken Taco for only a dollar, drizzled over Chicken & Churros, or devoured in an Epic Crispy Chicken Burrito full of bacon, sour cream and our famous Crinkle Cut fries.”
To promote the new Honey Mango menu items, Del Taco will bring back its resident musician Crys P, but this time with the sweet sounds of his new boy band group, the CRYS*P BOYZ. The group will drop its new hit “Bang, Bang, Bango,” on Instagram, Twitter and Facebook on Monday, January 11, where they profess their love for Honey Mango Crispy Chicken Taco through high notes and smooth choreography.
For more information about Del Taco, and to find Honey Mango Crispy Chicken near you, visit www.deltaco.com.
*By number of units
**Price and participation may vary
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant's working kitchen with the value and convenience of a drive-thru. Del Taco's menu items taste better because they are made with quality ingredients like fresh grilled chicken and carne asada steak, freshly made guacamole, freshly grated cheddar cheese, slow-cooked beans made from scratch, and creamy Queso Blanco.
Founded in 1964, today Del Taco serves more than three million guests each week at its approximately 600 restaurants across 16 states. Del Taco’s commitment to providing guests with the best quality and value for their money originates from cooking, chopping, shredding and grilling menu items from scratch. For more information, visit www.deltaco.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210111005193/en/
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