Synchrony and DICK'S Sporting Goods Extend Partnership
Synchrony (NYSE: SYF) and DICK'S Sporting Goods (NYSE: DKS) have announced a multi-year extension of their strategic partnership. This extension aims to enhance athlete services and experiences through the DICK'S Sporting Goods ScoreRewards Credit Card program. The partnership will focus on:
- Driving athlete loyalty
- Enhanced technology capabilities
- Expanded data and analytics
- Superior in-store athlete experience
The ScoreRewards Credit Card Program will continue to offer benefits such as earning rewards 2X faster, exclusive member-only offers, and digital account management. These cards can be used online and across DICK'S Sporting Goods' 800+ retail locations, including House of Sport, Golf Galaxy, and Public Lands.
Synchrony (NYSE: SYF) e DICK'S Sporting Goods (NYSE: DKS) hanno annunciato un'estensione pluriennale della loro partnership strategica. Questa estensione mira a ottimizzare i servizi e le esperienze per gli atleti attraverso il programma ScoreRewards Credit Card di DICK'S Sporting Goods. La partnership si concentrerà su:
- Promuovere la fedeltà degli atleti
- Capacità tecnologiche potenziate
- Dati e analisi ampliati
- Un'esperienza superiore in negozio per gli atleti
Il programma ScoreRewards Credit Card continuerà ad offrire vantaggi come guadagnare ricompense due volte più velocemente, offerte esclusive riservate ai membri e gestione dell'account digitale. Queste carte possono essere utilizzate online e nei oltre 800 punti vendita di DICK'S Sporting Goods, inclusi House of Sport, Golf Galaxy e Public Lands.
Synchrony (NYSE: SYF) y DICK'S Sporting Goods (NYSE: DKS) han anunciado una extensión por varios años de su asociación estratégica. Esta extensión tiene como objetivo mejorar los servicios y experiencias para los atletas a través del programa de tarjeta de crédito ScoreRewards de DICK'S Sporting Goods. La asociación se centrará en:
- Impulsar la lealtad de los atletas
- Capacidades tecnológicas mejoradas
- Datos y análisis ampliados
- Experiencia superior en la tienda para los atletas
El programa de tarjeta de crédito ScoreRewards seguirá ofreciendo beneficios como ganar recompensas 2X más rápido, ofertas exclusivas solo para miembros y gestión de cuentas digitales. Estas tarjetas se pueden usar en línea y en más de 800 ubicaciones minoristas de DICK'S Sporting Goods, incluyendo House of Sport, Golf Galaxy y Public Lands.
Synchrony (NYSE: SYF)와 DICK'S Sporting Goods (NYSE: DKS)는 다년간의 파트너십 연장을 발표했습니다. 이번 연장은 DICK'S Sporting Goods의 ScoreRewards 신용 카드 프로그램을 통해 선수 서비스와 경험을 향상시키는 것을 목표로 합니다. 파트너십은 다음에 중점을 둡니다:
- 선수 충성도 강화
- 향상된 기술 역량
- 확대된 데이터 및 분석
- 더 나은 매장 내 선수 경험
ScoreRewards 신용 카드 프로그램은 보상을 2배 더 빨리 적립할 수 있는 것, 회원 전용 독점 제공 및 디지털 계좌 관리와 같은 혜택을 계속해서 제공합니다. 이 카드는 온라인 및 DICK'S Sporting Goods의 800개 이상의 소매 매장, House of Sport, Golf Galaxy, Public Lands에서 사용할 수 있습니다.
Synchrony (NYSE: SYF) et DICK'S Sporting Goods (NYSE: DKS) ont annoncé une extension pluriannuelle de leur partenariat stratégique. Cette extension vise à améliorer les services et les expériences des athlètes grâce au programme de carte de crédit ScoreRewards de DICK'S Sporting Goods. Le partenariat se concentrera sur :
- Favoriser la fidélité des athlètes
- Amélioration des capacités technologiques
- Données et analyses élargies
- Une expérience en magasin supérieure pour les athlètes
Le programme de carte de crédit ScoreRewards continuera d'offrir des avantages tels que gagner des récompenses deux fois plus vite, des offres exclusives réservées aux membres et la gestion de comptes numériques. Ces cartes peuvent être utilisées en ligne et dans plus de 800 points de vente DICK'S Sporting Goods, y compris House of Sport, Golf Galaxy et Public Lands.
Synchrony (NYSE: SYF) und DICK'S Sporting Goods (NYSE: DKS) haben eine mehrjährige Erweiterung ihrer strategischen Partnerschaft bekannt gegeben. Diese Erweiterung zielt darauf ab, die Dienstleistungen und Erfahrungen für Sportler zu verbessern durch das DICK'S Sporting Goods ScoreRewards-Kreditkartenprogramm. Die Partnerschaft wird sich auf Folgendes konzentrieren:
- Förderung der Sportlerloyalität
- Verbesserte technologische Kapazitäten
- Erweiterten Daten- und Analysefähigkeiten
- Überlegene Sportlererfahrung im Geschäft
Das ScoreRewards-Kreditkartenprogramm wird weiterhin Vorteile bieten, wie 2X schneller Prämien verdienen, exklusive Angebote nur für Mitglieder und digitale Kontoverwaltung. Diese Karten können online und in mehr als 800 Einzelhandelsstandorten von DICK'S Sporting Goods, einschließlich House of Sport, Golf Galaxy und Public Lands, verwendet werden.
- Multi-year extension of strategic partnership between Synchrony and DICK'S Sporting Goods
- Continued commitment to enhancing athlete services and experiences
- Potential for increased customer loyalty through improved credit card program
- Expanded use of technology, data, and analytics to improve customer experience
- None.
Insights
The extension of the partnership between Synchrony and DICK'S Sporting Goods is a positive development for both companies. This collaboration allows Synchrony to maintain its position in the retail credit card market, while DICK'S benefits from customer loyalty and increased spending through the ScoreRewards program.
For Synchrony, this deal secures a significant revenue stream from one of the largest sporting goods retailers in the U.S. The multi-year nature of the agreement provides stability and predictability to Synchrony's earnings. Additionally, the focus on enhanced technology and data analytics suggests potential for improved profitability through more targeted marketing and risk management.
For investors, this partnership extension signals continuity in Synchrony's business model and its ability to retain major clients. The emphasis on digital account management and expanded data capabilities aligns with industry trends towards more personalized financial services, potentially positioning Synchrony for future growth in the evolving retail landscape.
The renewal of this partnership highlights the ongoing importance of loyalty programs in the retail sector. DICK'S Sporting Goods' commitment to its ScoreRewards program indicates that these initiatives continue to drive customer engagement and sales in a highly competitive market.
The ability for customers to earn rewards 2X faster is a significant value proposition that could lead to increased customer acquisition and retention for DICK'S. This, coupled with exclusive member-only offers, creates a compelling ecosystem that encourages repeat purchases and brand loyalty.
For the broader retail industry, this deal underscores the strategic value of financial partnerships in enhancing customer experiences. As retailers face challenges from e-commerce giants, these types of collaborations can provide a competitive edge by offering integrated financial services and rewards that pure-play online retailers may struggle to match.
With This Multi-Year Deal Extension, The Companies Will Continue To Provide Innovative Financial Solutions for Athletes
"Synchrony remains committed to driving athlete loyalty with the DICK'S Sporting Goods ScoreRewards Credit Card program," said Darrell Owens, EVP & CEO, Lifestyle, Synchrony. "Through enhanced technology capabilities, expanded data and analytics and a superior in-store athlete experience, we aim to ensure that the program continues to be a strong differentiator for DICK'S."
Synchrony and DICK'S Sporting Goods have a long-standing partnership, and moving forward the companies will maintain their commitment to athletes through the ScoreRewards Credit Card Program by providing the ability to earn rewards 2X faster, exclusive member-only offers and digital account management for their ScoreRewards Credit Card and ScoreRewards Mastercard. Athletes will be able to continue using these cards online and in store across the company's 800+ retail locations, including DICK'S Sporting Goods, House of Sport, Golf Galaxy and Public Lands.
"Our athletes are the center of everything that we do, and with the DICK'S ScoreRewards Credit Card we're able to reward our most loyal athletes with benefits that matter to them," said Navdeep Gupta, CFO, DICK'S Sporting Goods. "We're proud of the offering we've put together with Synchrony over the last two decades and are thrilled to build on that success with this continued partnership."
About Synchrony
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise, and scale encompass a broad spectrum of industries, including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet, and more. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers, which we refer to as our "partners." We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences. We offer the right financing products to the right customers in their channel of choice. For more information, visit www.synchrony.com.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
Media Contact:
Michelle Blaya Romero
Synchrony
Michelle.Romero@SYF.com
DICK'S Sporting Goods
press@dcsg.com
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SOURCE Synchrony
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