60 Degrees Pharmaceuticals Inc. Announces ARAKODA® Promotional Pilot in Advance of Expanded U.S. Launch
60 Degrees Pharmaceuticals, Inc. (NASDAQ: SXTP) has launched a nine-month promotional pilot for ARAKODA® (tafenoquine), an antimalarial medication. The pilot aims to increase brand awareness and utilization through virtual sales outreach and a co-pay assistance program. ARAKODA is the only FDA-approved prophylactic therapy that protects against all malaria stages, offering a convenient weekly dosing schedule.
The program includes virtual sales representatives conducting outreach to promote the co-pay program and boost sales. Data generated will inform the company on customer demographics, pricing, prescription trends, and guide future promotional efforts. This initiative precedes a planned expanded U.S. sales effort in 2025.
60 Degrees Pharmaceuticals, Inc. (NASDAQ: SXTP) ha lanciato un programma promozionale pilota della durata di nove mesi per ARAKODA® (tafenoquina), un medicinale antimalarico. L'obiettivo del programma è aumentare la consapevolezza del marchio e l'utilizzo attraverso contatti di vendita virtuali e un programma di assistenza per il co-pagamento. ARAKODA è l'unica terapia profilattica approvata dalla FDA che protegge contro tutte le fasi della malaria, offrendo una programmazione dosaggio settimanale conveniente.
Il programma prevede rappresentanti di vendita virtuali che conducono attività di promozione per il programma di co-pagamento e incrementano le vendite. I dati generati informeranno l'azienda sulle caratteristiche demografiche dei clienti, sui prezzi, sulle tendenze delle prescrizioni e guideranno i futuri sforzi promozionali. Questa iniziativa precede un ampliamento previsto delle vendite negli Stati Uniti nel 2025.
60 Degrees Pharmaceuticals, Inc. (NASDAQ: SXTP) ha lanzado un programa piloto promocional de nueve meses para ARAKODA® (tafenoquina), un medicamento antimalárico. El objetivo del piloto es aumentar el reconocimiento de la marca y su uso a través de contacto de ventas virtual y un programa de asistencia para co-pago. ARAKODA es la única terapia profiláctica aprobada por la FDA que protege contra todas las etapas de la malaria, ofreciendo un esquema de dosificación semanal conveniente.
El programa incluye representantes de ventas virtuales que realizan contacto para promocionar el programa de co-pago y aumentar las ventas. Los datos generados informarán a la empresa sobre la demografía de los clientes, precios, tendencias de prescripción y guiarán futuros esfuerzos promocionales. Esta iniciativa precede un ampliado esfuerzo de ventas en EE. UU. para 2025.
60 Degrees Pharmaceuticals, Inc. (NASDAQ: SXTP)는 ARAKODA® (타페노퀸)를 위한 9개월 프로모션 파일럿 프로그램을 시작했습니다. 이 파일럿의 목표는 가상 판매 접촉과 코페이 지원 프로그램을 통해 브랜드 인지도와 사용을 높이는 것입니다. ARAKODA는 모든 말라리아 단계에 대한 보호를 제공하는 FDA 승인 예방 요법으로, 편리한 주간 복용 일정을 제공합니다.
이 프로그램은 코페이 프로그램을 홍보하고 판매를 증가시키기 위해 접촉을 수행하는 가상 판매 대표를 포함합니다. 생성된 데이터는 고객 인구 통계, 가격, 처방 경향에 대한 정보를 제공하고 향후 프로모션 노력을 안내하는 데 사용됩니다. 이 이니셔티브는 2025년에 예정된 미국 판매 확대 노력에 앞서 진행됩니다.
60 Degrees Pharmaceuticals, Inc. (NASDAQ: SXTP) a lancé un projet pilote promotionnel de neuf mois pour ARAKODA® (tafénoquine), un médicament antipaludique. L'objectif du pilote est d'accroître la notoriété de la marque et son utilisation grâce à des offres de vente virtuelles et un programme d'assistance au co-paiement. ARAKODA est le seul traitement prophylactique approuvé par la FDA qui protège contre tous les stades de la malaria, offrant un schéma posologique hebdomadaire pratique.
Le programme comprend des représentants de vente virtuels menant des actions pour promouvoir le programme de co-paiement et augmenter les ventes. Les données générées informeront l'entreprise sur les caractéristiques démographiques des clients, les tendances des prix, les prescriptions et guideront les futures actions promotionnelles. Cette initiative précède un élargissement prévu des efforts de vente aux États-Unis en 2025.
60 Degrees Pharmaceuticals, Inc. (NASDAQ: SXTP) hat ein neunmonatiges Werbe-Pilotprojekt für ARAKODA® (Tafenoquin) gestartet, ein Medikament gegen Malaria. Das Ziel des Piloten ist es, die Markenbekanntheit und Nutzung durch virtuelle Verkaufsansprachen und ein Co-Pay-Hilfsprogramm zu erhöhen. ARAKODA ist die einzige von der FDA genehmigte prophylaktische Therapie, die gegen alle Malaria-Stadien schützt und einen praktischen wöchentlichen Dosierungsplan bietet.
Das Programm umfasst virtuelle Verkaufsvertreter, die Verkaufsaktionen durchführen, um das Co-Pay-Programm zu bewerben und den Umsatz zu steigern. Die generierten Daten werden dem Unternehmen Informationen über demografische Merkmale der Kunden, Preistrends und Verschreibungsmuster liefern und zukünftige Werbemaßnahmen lenken. Diese Initiative geht einem geplanten erweiterten Verkaufsanstrengungen in den USA im Jahr 2025 voraus.
- Launch of a promotional pilot to increase ARAKODA brand awareness and utilization
- Implementation of a co-pay assistance program to reduce out-of-pocket costs for consumers
- ARAKODA is the only FDA-approved prophylactic therapy protecting against all malaria stages
- Convenient weekly dosing schedule of ARAKODA
- Planned expanded U.S. sales effort in 2025
- None.
Insights
This promotional pilot for ARAKODA® (tafenoquine) is a strategic move by 60 Degrees Pharmaceuticals to boost brand awareness and sales. The key aspects of this initiative include:
- Virtual sales outreach using digital behavioral analytics
- Implementation of a co-pay assistance program
- Nine-month duration to gather valuable market insights
ARAKODA's unique selling points are its broad efficacy against all malaria stages, weekly dosing schedule and established safety profile. As the only new antimalarial in over a decade, it has significant potential in the market.
The pilot's focus on data collection regarding customer demographics, pricing and prescription trends is important for informing the planned 2025 expanded U.S. sales effort. This approach demonstrates a data-driven strategy to optimize market penetration and sales growth.
For investors, this initiative signals the company's commitment to increasing ARAKODA's market share and potentially boosting revenue. However, the impact on short-term financials may be due to the pilot nature of the program. Long-term prospects will depend on the insights gained and the success of the subsequent expanded launch.
This promotional pilot represents a calculated approach to market expansion for 60 Degrees Pharmaceuticals. Key points for investors to consider:
- Market Positioning: ARAKODA is uniquely positioned as the only FDA-approved prophylactic therapy for all stages of malaria, with CDC recommendation.
- Target Market: Focus on travelers to malaria-endemic regions suggests a niche but potentially lucrative market.
- Sales Strategy: The use of virtual sales representatives and digital analytics indicates a cost-effective, modern approach to sales.
- Pricing Strategy: The co-pay assistance program may help overcome price sensitivity and boost adoption.
The nine-month pilot duration allows for thorough data collection across different travel seasons. This data-driven approach could lead to more efficient resource allocation and targeted marketing in the future, potentially improving ROI on sales efforts.
Investors should watch for updates on pilot results, particularly regarding prescription trends and customer demographics. These insights will be important in assessing the potential market size and growth trajectory for ARAKODA. The success of this pilot could significantly impact the company's future revenue and market position in the antimalarial space.
- Highlights include increased ARAKODA® (tafenoquine) brand awareness and utilization through virtual sales outreach using digital behavioral analytics and a co-pay program to assist consumers with out-of-pocket costs.
- ARAKODA is the only new antimalarial in over a decade and is differentiated by a broad efficacy against all malaria stages, a convenient weekly dosing schedule, and a well-established safety profile.
WASHINGTON, Oct. 03, 2024 (GLOBE NEWSWIRE) -- 60 Degrees Pharmaceuticals, Inc. (NASDAQ: SXTP; SXTPW) (the “Company”), a pharmaceutical company focused on developing new medicines for infectious diseases, announced today that the Company has commenced a nine-month promotional pilot to bring greater awareness of ARAKODA® (tafenoquine) and its benefits to patients and healthcare providers who prescribe it.
ARAKODA (tafenoquine) is an antimalarial indicated for the prevention of malaria in patients aged 18 years and older.
“This pilot is intended to provide valuable insight into how healthcare professionals view ARAKODA as an antimalarial, and how they make decisions around how and when to prescribe it,” said 60 Degrees Pharmaceuticals, Inc., Chief Executive Officer and President, Geoffrey Dow. “The purpose of the pilot is to equip ourselves with data that will improve the success of a planned expanded U.S. sales effort in 2025.”
The pilot program includes inside, or virtual, sales representatives who will conduct outreach to prospective and current ARAKODA customers to promote the co-pay program and increase sales.
Part of the pilot entails development of a co-pay assistance program to assist with out-of-pocket costs for people traveling to malaria-endemic regions. Usage data generated by such a program will further inform the Company on questions related to ARAKODA customer demographics, pricing, prescription trends, and how and where to focus promotional efforts to increase sales.
ARAKODA is the only FDA-approved prophylactic therapy approved by the U.S. Food and Drug Administration (“FDA”) that provides protection against all stages of malaria. Further, ARAKODA is recommended by the Centers for Disease Control and Prevention for travelers to malaria-endemic regions, due in part to its convenient weekly dosing regimen and established safety profile.
About ARAKODA® (tafenoquine)
Tafenoquine was discovered by Walter Reed Army Institute of Research. Tafenoquine was approved for malaria prophylaxis in 2018 in the United States as ARAKODA® and in Australia as KODATEF®. Both were commercially launched in 2019 and are currently distributed through pharmaceutical wholesaler networks in each respective country. They are available at retail pharmacies as a prescription-only malaria prevention drug. According to the Centers for Disease Control and Prevention, the long terminal half-life of tafenoquine, which is approximately 16 days, may offer potential advantages in less- frequent dosing for prophylaxis for malaria. ARAKODA® is not suitable for everyone, and patients and prescribers should review the Important Safety Information below. Individuals at risk of contracting malaria are prescribed ARAKODA® 2 x 100 mg tablets once per day for three days (the loading phase) prior to travel to an area of the world where malaria is endemic, 2 x 100 mg tablets weekly for up to six months during travel, then 2 x 100 mg in the week following travel.
ARAKODA® (tafenoquine) Important Safety Information
ARAKODA® is an antimalarial indicated for the prophylaxis of malaria in patients aged 18 years of age and older.
Contraindications
ARAKODA® should not be administered to:
- Glucose-6-phosphate dehydrogenase (“G6PD”) deficiency or unknown G6PD status;
- Breastfeeding by a lactating woman when the infant is found to be G6PD deficient or if
- G6PD status is unknown;
- Patients with a history of psychotic disorders or current psychotic symptoms; or
- Known hypersensitivity reactions to tafenoquine, other 8-aminoquinolines, or any component of ARAKODA®.
Warnings and Precautions
Hemolytic Anemia: G6PD testing must be performed before prescribing ARAKODA® due to the risk of hemolytic anemia. Monitor patients for signs or symptoms of hemolysis.
G6PD Deficiency in Pregnancy or Lactation: ARAKODA® may cause fetal harm when administered to a pregnant woman with a G6PD-deficient fetus. ARAKODA® is not recommended during pregnancy. A G6PD-deficient infant may be at risk for hemolytic anemia from exposure to ARAKODA® through breast milk. Check infant’s G6PD status before breastfeeding begins.
Methemoglobinemia: Asymptomatic elevations in blood methemoglobin have been observed. Initiate appropriate therapy if signs or symptoms of methemoglobinemia occur.
Psychiatric Effects: Serious psychotic adverse reactions have been observed in patients with a history of psychosis or schizophrenia, at doses different from the approved dose. If psychotic symptoms (hallucinations, delusions, or grossly disorganized thinking or behavior) occur, consider discontinuation of ARAKODA® therapy and evaluation by a mental health professional as soon as possible.
Hypersensitivity Reactions: Serious hypersensitivity reactions have been observed with administration of ARAKODA®. If hypersensitivity reactions occur, institute appropriate therapy.
Delayed Adverse Reactions: Due to the long half-life of ARAKODA® (approximately 16 days), psychiatric effects, hemolytic anemia, methemoglobinemia, and hypersensitivity reactions may be delayed in onset and/or duration.
Adverse Reactions: The most common adverse reactions (incidence greater than or equal to 1 percent) were: headache, dizziness, back pain, diarrhea, nausea, vomiting, increased alanine aminotransferase, motion sickness, insomnia, depression, abnormal dreams, and anxiety.
Drug Interactions
Avoid co-administration with drugs that are substrates of organic cation transporter-2 or multidrug and toxin extrusion transporters.
Use in Specific Populations
Lactation: Advise women not to breastfeed a G6PD-deficient infant or infant with unknown G6PD status during treatment and for 3 months after the last dose of ARAKODA®.
To report SUSPECTED ADVERSE REACTIONS, contact 60 Degrees Pharmaceuticals, Inc. at 1- 888-834-0225 or the FDA at 1-800-FDA-1088 or www.fda.gov/medwatch. The full prescribing information of ARAKODA® is located here.
About 60 Degrees Pharmaceuticals, Inc.
60 Degrees Pharmaceuticals, Inc., founded in 2010, specializes in developing and marketing new medicines for the treatment and prevention of infectious diseases that affect the lives of millions of people. 60 Degrees Pharmaceuticals, Inc. achieved FDA approval of its lead product, ARAKODA® (tafenoquine), for malaria prevention, in 2018. 60 Degrees Pharmaceuticals, Inc. also collaborates with prominent research organizations in the U.S., Australia, and Singapore. The 60 Degrees Pharmaceuticals, Inc. mission has been supported through in-kind funding from the U.S. Department of Defense and private institutional investors including Knight Therapeutics Inc., a Canadian-based Pan-American specialty pharmaceutical company. 60 Degrees Pharmaceuticals, Inc. is headquartered in Washington D.C., with a majority-owned subsidiary in Australia. Learn more at www.60degreespharma.com.
Cautionary Note Regarding Forward-Looking Statements
This press release may contain “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward‐looking statements reflect the current view about future events. When used in this press release, the words “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “plan,” or the negative of these terms and similar expressions, as they relate to us or our management, identify forward‐looking statements. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy, activities of regulators and future regulations and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: there is substantial doubt as to our ability to continue on a going-concern basis; we might not be eligible for Australian government research and development tax rebates; if we are not able to successfully develop, obtain FDA approval for, and provide for the commercialization of non-malaria prevention indications for tafenoquine (ARAKODA® or other regimen) or Celgosivir in a timely manner, we may not be able to expand our business operations; we may not be able to successfully conduct planned clinical trials; and we have no manufacturing capacity which puts us at risk of lengthy and costly delays of bringing our products to market. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s filings with the Securities and Exchange Commission (“SEC”), including the information contained in our Annual Report on Form 10-K filed with the SEC on April 1, 2024, and our subsequent SEC filings. Investors and security holders are urged to read these documents free of charge on the SEC’s web site at www.sec.gov. As a result of these matters, changes in facts, assumptions not being realized or other circumstances, the Company’s actual results may differ materially from the expected results discussed in the forward-looking statements contained in this press release. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Media Contact:
Sheila A. Burke
SheilaBurke-consultant@60degreespharma.com
(484) 667-6330
Investor Contact:
Patrick Gaynes
patrickgaynes@60degreespharma.com
(310) 989-5666
FAQ
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