Stanley Black & Decker Tools Up for the 2021 NASCAR Season

Rhea-AI Summary

Stanley Black & Decker (NYSE: SWK) is excited to kick off the 2021 NASCAR season, continuing its partnership with Joe Gibbs Racing for the seventh year. The lineup features drivers Christopher Bell, Martin Truex Jr., and Kyle Busch representing brands like DEWALT and CRAFTSMAN throughout the season. Key races include the Daytona 500 on February 14, where Bell will drive the #20 DEWALT Toyota Camry. The partnership also supports community initiatives like the Racing for a Miracle program, which contributed $100,000 to Children's Miracle Network Hospitals in 2020.

Positive

• Continued partnership with Joe Gibbs Racing enhances brand visibility.
• Significant product launches and retail marketing initiatives planned for 2021.
• Community engagement through the Racing for a Miracle program, with a $100,000 donation in 2020.

Negative

• None.

DAYTONA BEACH, Fla., Feb. 9, 2021 /PRNewswire/ -- This week, Stanley Black & Decker (NYSE: SWK) is revving up for the 2021 NASCAR season at Speedweeks at the Daytona International Speedway. This year marks Stanley Black & Decker's seventh season as a sponsor of Joe Gibbs Racing (JGR) that helps showcase the iconic brands DEWALT, STANLEY, CRAFTSMAN, and IRWIN.

The 2021 season will include primary driver Christopher Bell for 16 races, Cup Series Champion Martin Truex Jr. for two races, and two-time Cup Series Champion Kyle Busch for one race. The 2021 race calendar will feature DEWALT, STANLEY, CRAFTSMAN and IRWIN paint schemes that will be on track throughout the season.

"We are excited to continue our partnership with Stanley Black & Decker for the 2021 season," said Coach Joe Gibbs, JGR team Owner. "As a long-time partner, they help us win races with brands integrated in the sport of NASCAR. We are proud to represent Stanley Black & Decker and can't wait to celebrate with them in Victory Lane this season."

Gearing Up for Daytona 500
On the track during Speedweeks in Daytona, Martin Truex Jr. will be the first of the three JGR drivers to represent the brands, piloting the #19 DEWALT Toyota Camry in the Busch Clash on Feb. 9.

Christopher Bell will represent the DEWALT yellow and black in Daytona, driving the #20 Toyota Camry in the Duel on Feb. 11 and in the Daytona 500 on Feb.14.

"February is always my favorite month because it's the start of the NASCAR season with the iconic Daytona 500," said Stanley Black & Decker's VP of Marketing Sponsorships, Tony Merritt. "Our driver line-up in 2021 will make for an exciting year for our brands. We are extremely proud of our partnership with Joe Gibbs Racing and look forward to a successful year both on and off the track."

2021 NASCAR Primary Schedule with Drivers Bell, Truex Jr. and Busch Representing Stanley Black & Decker Brands  

Date	Race	Driver	Primary
Feb. 9	Daytona (The Clash)	Truex, Jr.	DEWALT
Feb. 11	Daytona (Duel)	Bell	DEWALT
Feb. 14	Daytona 500	Bell	DEWALT
March 7	Las Vegas Motor Speedway	Bell	CRAFTSMAN
March 14	Phoenix Raceway	Busch	STANLEY
March 28	Bristol Motor Speedway	Bell	IRWIN
April 25	Talladega Superspeedway	Bell	DEWALT
May 16	Dover International Raceway	Bell	STANLEY
May 23	Circuit of the Americas	Bell	CRAFTSMAN
June 13	Texas Motor Speedway (All-Star)	Bell	CRAFTSMAN
June 20	Nashville Superspeedway	Bell	DEWALT
June 26	Pocono Raceway	Truex Jr.	STANLEY
July 10	Atlanta Motor Speedway (Xfinity Series)	Truex Jr.	STANLEY
July 11	Atlanta Motor Speedway	Bell	CRAFTSMAN
Aug. 8	Watkins Glen International	Bell	STANLEY
Aug. 15	Indianapolis Motor Speedway	Bell	STANLEY
Sept. 11	Richmond Speedway	Bell	DEWALT
Oct. 10	Charlotte Motor Speedway	Bell	IRWIN
Oct. 24	Kansas Speedway	Bell	CRAFTSMAN
Oct. 31	Martinsville Speedway	Bell	STANLEY
Nov. 7	Phoenix Raceway	Bell	DEWALT

The Stanley Black & Decker partnership will include product launches for many of its businesses, key customer outreach efforts, retail marketing and promotions and continued support for the Racing for a Miracle, a program to raise funds and awareness for Children's Miracle Network Hospitals (CMN Hospitals).

In 2020, in partnership with the ACE Hardware Foundation, Stanley Black & Decker celebrated the 14^th annual Racing for a Miracle program and donated $100,000 to support the vital work of CMN Hospitals while also providing four patients from Levine Children's Hospital an unforgettable experience at the 2020 Charlotte NASCAR Cup Race.

Stanley Black & Decker has long been involved in NASCAR, being one of the first tool companies to provide support for the NASCAR Busch Series in the 1980s and 1990s.

About Stanley Black & Decker
Stanley Black & Decker is a purpose-driven, $14.5 billion revenue industrial organization. Stanley Black & Decker has 53,000 employees in more than 60 countries and operates the world's largest tools and storage business, the world's second-largest commercial electronic security services company, a leading engineered fastening business as well as Oil & Gas and Infrastructure businesses. The company's iconic brands include BLACK+DECKER, Bostitch, CRAFTSMAN, DEWALT, FACOM, IRWIN, LENOX, Porter Cable and STANLEY. Stanley Black & Decker is a company for the makers and innovators, the craftsmen and the caregivers, and those doing the hard work to make the world a better place. Learn more at www.stanleyblackanddecker.com.

 

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SOURCE Stanley Black & Decker

FAQ

What is Stanley Black & Decker's involvement in NASCAR for 2021?

Stanley Black & Decker is sponsoring Joe Gibbs Racing for the seventh season, featuring drivers like Christopher Bell and Martin Truex Jr. in key races.

What brands will be represented by Stanley Black & Decker during the 2021 NASCAR season?

The brands represented include DEWALT, STANLEY, CRAFTSMAN, and IRWIN throughout the NASCAR season.

When is the Daytona 500 in 2021 for Stanley Black & Decker?

The Daytona 500 is set for February 14, 2021, where Christopher Bell will drive the #20 DEWALT Toyota Camry.

How is Stanley Black & Decker contributing to the community through NASCAR?

Stanley Black & Decker supports the Racing for a Miracle program, donating $100,000 to Children's Miracle Network Hospitals in 2020.