DEWALT® Unveils Groundbreaking Equipment System: DEWALT POWERSHIFT™, an Electrified Line of Heavy-Duty Tools to Optimize Workflow of Concrete Jobsites
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Insights
The introduction of DEWALT's POWERSHIFT™ line represents a strategic move by Stanley Black & Decker to capitalize on the growing trend towards electrification in the construction industry. The shift away from gas-powered equipment is driven by a combination of regulatory pressures and market demand for more efficient and environmentally friendly tools. With the construction industry being a significant contributor to global emissions, the adoption of electric tools is likely to be supported by sustainability initiatives and possibly incentivized by government policies.
From a market perspective, the POWERSHIFT™ system's interoperability across six concrete tools could lead to cost savings for users due to reduced need for multiple batteries and chargers. The high-density battery and rapid charging technology address key concerns around the efficiency and downtime associated with battery-powered tools. The system's integration with DEWALT's Site Manager app and ConcreteDNA platform also positions DEWALT as a leader in the digital transformation of the construction site, potentially improving asset management and operational efficiency.
The survey data indicating a positive user experience with electric tools and increased productivity could serve as a persuasive selling point, potentially increasing market penetration and customer loyalty. However, it is essential to monitor the long-term performance and reliability of these new tools to ensure they meet the rigorous demands of the construction environment.
Stanley Black & Decker's launch of the DEWALT POWERSHIFT™ line could have a notable impact on the company's financial performance. The move towards electrification in the construction industry opens up a new revenue stream and could provide a competitive edge. The survey results suggesting high satisfaction rates and improved efficiency among users of electric tools could translate into strong sales, particularly if DEWALT can effectively address the reported barriers of availability and education.
Investors should monitor the adoption rate of the POWERSHIFT™ line following its commercial release in fall 2024, as this will be a critical indicator of the product line's success and its contribution to Stanley Black & Decker's overall revenue. The company's ability to leverage its centennial celebration to enhance brand visibility and market the POWERSHIFT™ line could also play a role in driving sales momentum.
However, investors should also consider the capital expenditures associated with the research, development and marketing of this new product line. It will be important to evaluate whether the potential increase in revenue will outweigh these initial costs and contribute positively to the company's profitability in the long term.
The environmental implications of DEWALT's transition to electric-powered tools are significant. The construction industry's move away from gas-powered equipment can substantially reduce carbon emissions and local air pollution. The POWERSHIFT™ line's emphasis on battery interoperability and fast charging addresses two major environmental concerns: waste generated from disposable batteries and the energy consumption associated with charging.
Additionally, the integration of DEWALT's Site Manager app and ConcreteDNA platform could lead to more efficient use of resources and a reduction in the carbon footprint of construction projects. The real-time data provided by these platforms can optimize tool usage and reduce unnecessary idling or operation, which in turn can lower energy consumption.
However, the environmental benefits are contingent on the life cycle and recyclability of the batteries used in the POWERSHIFT™ line. It is crucial for DEWALT to ensure that the batteries are durable and that end-of-life disposal processes are environmentally responsible to maximize the sustainability impact of this innovation.
- DEWALT's POWERSHIFT™ line will make its debut at the 2024 World of Concrete Trade Show in
Las Vegas from January 23-25; Celebration will kick-off with an electrifying activation on the exterior of Sphere; follow DEWALT social for the big reveal - DEWALT POWERSHIFT™ represents the next stage of DEWALT's innovation journey to deliver comprehensive end-to-end workflow solutions as the brand celebrates its 100th anniversary in 2024
- According to new DEWALT Power Pulse Survey, more than three-quarters of construction professionals surveyed say their sites are ready for the transition to electric-powered tools; and more than half of construction pros who switched to electric tools say it has allowed them to complete projects up to two to three times faster compared to gas-powered tools
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9238151-dewalt-powershift-heavy-duty-tools/
"As we kick off DEWALT's 100th anniversary year, our guiding principle of making pros more productive holds strong with the launch of DEWALT POWERSHIFT™," said Frank Mannarino, President, Power Tools Group, Stanley Black & Decker. "DEWALT POWERSHIFT™ is launching at a time when the industry is increasingly preparing for electrification, particularly as construction sites respond to statewide legislation aimed at phasing out gas-powered tools. As part of this effort, DEWALT is providing a solution that electrifies the concrete workflow to maximize cost and time savings, while minimizing the environmental impact for the user. These user advantages are paramount to innovating in accordance with our purpose to empower Those Who Make the World."
The DEWALT POWERSHIFT™ line will launch at the World of Concrete Trade Show in
- Battery & Charger: High Power Density battery with 554WH of capacity weighing just 11.5 lbs. for long runtime and optimal ergonomics. High-rate charger can charge the battery in less than one hour.
- Plate Compactor: Provides 3,370ft lbs. of force through its 15.7-in. plate with controls that are mounted on an ergonomically designed folding handle for increased user control and comfort.
- Rammer: Features 2,660 ft. lbs. of impact force with antivibration insulators and mounted controls on the two-position handle.
- Backpack Vibrator: Lightweight at only 25 lbs. with the DEWALT POWERSHIFT™ battery installed and features a durable roll cage with fully adjustable hi-vis harness.
- Powerpack Vibrator: Can be activated remotely through DEWALT Wireless Tool Control™ and carried with an over-body hi-vis harness for easy transport.
- Power Screed: Features fully adjustable handles for customizable height and width in addition to ambidextrous controls that can be mounted on either handle.
- Core Drill and Stand: Designed with close wall or ceiling clearance. As a part of the DEWALT PERFORM & PROTECT™ line of tools, the drill features anti-rotation technology to prevent over rotation in a bind up situation.
- Adaptor: DEWALT FLEXVOLT® to DEWALT POWERSHIFT™ adaptor allowing use of DEWALT FLEXVOLT batteries for additional runtime when using DEWALT POWERSHIFT™ equipment.
As a crucial component of DEWALT's total workflow solution, the DEWALT POWERSHIFT™ line delivers fully integrated connectivity with the DEWALT Site Manager app, providing users with data on asset management, tool location, utilization, and safety. In addition, Converge's AI-based platform ConcreteDNA, powered by data from DEWALT's wireless concrete sensors, interprets real-time data allowing users to observe compressive strength gain of concrete and to predict when it will reach critical strength.
Other new product innovation will be showcased at the DEWALT booth, including TOUGHSYSTEM® 2.0 DXL™, a new modular system made up of four 30-in. products – a worktop, two-drawer unit, deep drawer and dolly – that combine to create an organized mobile solution keeping users productive on the job.
Taking a Pulse on the Shift to Electrification
To better understand the opportunities and challenges of electrifying the jobsites of the future, DEWALT conducted a survey, "Power Pulse," which polled construction industry professionals, including decision makers and skilled craftworkers. The survey found that
Survey data among construction professionals ultimately disproved broad misconceptions around electric-powered tools' efficiency and runtime. While pros commonly cited power supply (
Other key findings of DEWALT's Power Pulse Survey include:
- Gas is No Longer Reliable: Construction employees reported experiencing more issues or breakdowns with gas-powered tools (
59% ) compared to electric-powered tools (45% ). - Availability and Education Barriers: Construction professionals cite the lack of availability of electric-powered equipment for their line of work (
38% ) and insufficient knowledge of their capabilities (36% ) as the primary reasons for not using electric-powered tools. - Going Green Can Pose a Challenge: Fifty-three percent (
53% ) of construction professionals say they have passed on a bid due to the inability to commit to sustainability regulations or lost a bid due to challenges with sustainability regulations. - Wide-Ranging Benefits: Compared to gas-powered tools, the most significant benefits of electric-powered tools for construction employees are safety (
46% ), ease of use (44% ), greater time-savings (42% ), as well as less maintenance and lower operating costs (36% ). - Wear-and-Tear of Everyday Work: The physical strain from using heavy equipment is the biggest stressor across jobsites, with
47% of skilled workers and46% of construction management citing this factor, respectively.
DEWALT to 'Take Over'
In addition to the debut of DEWALT POWERSHIFT™, DEWALT is set to host multiple activations during the World of Concrete Trade Show including:
- Sphere Activation: DEWALT will take over the
Las Vegas skyline with an activation on the exterior of Sphere to celebrate the launch of DEWALT POWERSHIFT™. Follow DEWALT on social for the big reveal. - Las Vegas Mayoral Proclamation: In partnership with DEWALT,
Las Vegas Mayor Carolyn G. Goodman will proclaim January 23 Concrete Heroes Day inLas Vegas . The proclamation celebrates the talent and tireless work of the men and women – the 'Concrete Heroes' – who build the city ofLas Vegas and its iconic infrastructure. - NASCAR Meet & Greet: On January 23, NASCAR driver Christopher Bell will be at DEWALT's booth from 2:30-4pm, and his No. 20 Toyota Camry TRD for Joe Gibbs Racing will be on display in the outside lot (space #7) featuring DEWALT's 100th anniversary paint scheme.
DEWALT POWERSHIFT™ will be available through commercial and industrial channels fall 2024.
To learn more about DEWALT POWERSHIFT™, please visit: www.dewalt.com/world-of-concrete-2024.
About DEWALT
DEWALT, a Stanley Black & Decker brand, celebrates 100 years in business by continuing to provide our customers with total jobsite and landscaping solutions. By applying its latest technology to the challenges of today's skilled trades, DEWALT is leading the charge for the jobsite of the future and pioneering the next generation of tools, outdoor equipment and forward-looking technologies. DEWALT products. GUARANTEED TOUGH®. For more information, visit www.dewalt.com or follow DEWALT on Facebook, Instagram, and LinkedIn.
About Stanley Black & Decker
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