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DEWALT® To Ring The Opening Bell® at New York Stock Exchange and Honor New York City Tradespeople in Celebration of its 100 Year Anniversary

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Stanley Black & Decker (NYSE: SWK) celebrates DEWALT's 100th anniversary by ringing the NYSE Opening Bell. The event honors over 1,000 New York City tradespeople with breakfast, coffee, and DEWALT gear. DEWALT will also donate $100,000 in tools to local training centers, including the New York City District Council of Carpenters Training Center and UA Local Union No. 1 Plumbers & Gas-Fitters Training Center. New York Giants Quarterback Tommy DeVito and former NFL Quarterback Boomer Esiason will join the celebration. Additionally, DEWALT has opened applications for its 2024 Grow the Trades Grant program, part of a $30 million commitment over five years to support tradespeople, and will start accepting applications in September for its annual Trades Scholarship.

Positive
  • DEWALT celebrates 100th anniversary, showcasing brand strength and longevity.
  • Event honors 1,000+ New York City tradespeople, building positive community relationships.
  • Donation of $100,000 in tools to local training centers supports future tradespeople, enhancing community skills.
  • Presence of celebrities like Tommy DeVito and Boomer Esiason increases media exposure.
  • Opening applications for 2024 Grow the Trades Grant program demonstrates commitment to skilling and reskilling tradespeople.
  • Scholarly and financial support through the DEWALT Trades Scholarship fosters future workforce development.
Negative
  • High costs associated with the event and tool donations may impact short-term financials.
  • No specific information about immediate financial gains from the event.
  • Possible over-reliance on brand legacy and nostalgic marketing, lacking new product innovations in the announcement.
  • DEWALT will thank more than 1,000 construction workers at one of the largest jobsites in New York City with breakfast and coffee to energize them for the day
  • DEWALT to deliver a total of $100,000 in tool donations to local training centers including the New York City District Council of Carpenters Training Center (CTC) and UA Local Union No. 1 Plumbers & Gas-Fitters Training Center
  • New York Giants Quarterback Tommy DeVito and former NFL Quarterback and WFAN Host Boomer Esiason joining DEWALT in today's celebration

NEW YORK, May 14, 2024 /PRNewswire/ -- Stanley Black & Decker (NYSE: SWK) President and Chief Executive Officer Donald Allan, Jr. will ring The Opening Bell® at the New York Stock Exchange today in honor of the 100th year anniversary of DEWALT, a Stanley Black & Decker brand and leader in total jobsite solutions. As part of the celebration, DEWALT will honor current and future New York City tradespeople throughout the day.

"Since 1924, DEWALT has embodied Raymond DeWalt's legacy of delivering jobsite solutions to industry professionals while supporting the next generation of skilled workers," said Allan. "It is an honor to celebrate DEWALT's 100th anniversary at the New York Stock Exchange, not only to recognize the brand's rich heritage but to also recognize the outstanding contributions of tradespeople across the United States. Today, we are proud to share this milestone with the tradespeople of New York City and express our unwavering appreciation for the work they do to build, maintain, improve, and advance the city."

DEWALT Delivers a Day of Thanks
Driving throughout the city today will be a head-turning, custom DEWALT truck designed to replicate the brand's quintessential yellow worker's toolbox which will make several stops today to personally thank New York City's trade professionals.

This morning's first stop will be in midtown at one of the largest jobsites in the city, where more than 1,000 tradespeople will have an opportunity to grab coffee, breakfast, and DEWALT gear, and meet New York Giants Quarterback Tommy DeVito.

Continuing the day of gratitude, DEWALT will team up with former NFL Quarterback and popular sports radio host Boomer Esiason to deliver a total of $100,000 of free tools to trade apprentices throughout New York City.

Esiason will join DEWALT at the New York City District Council of Carpenters Training Center (CTC), where he will help unload equipment to outfit the school with the latest tools and tech from DEWALT.

DEWALT will also deliver tools for use by the apprentices at the UA Local Union No. 1 Plumbers & Gas-Fitters Training Center.

"Today, we celebrate our history by standing strong with the pros who have fueled DEWALT's purpose since day one and renew our commitment to continually stay at the forefront of jobsite innovation," said Chris Nelson, Chief Operating Officer at Stanley Black & Decker. "For the world's most demanding pros, the best is yet to come from DEWALT."

Grow The Trades: Applications Now Open 
Today, DEWALT opened applications for its 2024 Grow the Trades Grant program, which is part of its $30 million commitment over five years to support organizations that are skilling, reskilling and upskilling tradespeople.

In addition, DEWALT will begin accepting applicants in September for its annual DEWALT Trades Scholarship that provides financial assistance to students pursuing a career in the trades.

For more information on DEWALT's 100th anniversary as well as grant and scholarship opportunities, please visit: dewalt.com/growthetrades.

To follow today's celebrations in New York City, visit DEWALT social channels FacebookInstagram, and LinkedIn

About DEWALT
DEWALT, a Stanley Black & Decker brand, celebrates 100 years in business by continuing to provide our customers with total jobsite and landscaping solutions. By applying its latest technology to the challenges of today's skilled trades, DEWALT is leading the charge for the jobsite of the future and pioneering the next generation of tools, outdoor equipment and forward-looking technologies. DEWALT products. GUARANTEED TOUGH®. For more information, visit www.dewalt.com or follow DEWALT on FacebookInstagram, and LinkedIn

About Stanley Black & Decker
Headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The company's more than 50,000 diverse and high-performing employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world's builders, tradespeople and DIYers. The Company's world class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more visit: www.stanleyblackanddecker.com.

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SOURCE DEWALT

FAQ

What event is DEWALT celebrating at the New York Stock Exchange?

DEWALT is celebrating its 100th anniversary by ringing the Opening Bell at the New York Stock Exchange.

How is DEWALT honoring New York City tradespeople?

DEWALT is honoring over 1,000 New York City tradespeople with breakfast, coffee, DEWALT gear, and $100,000 in tool donations.

What training centers will receive tool donations from DEWALT?

Tool donations will be made to the New York City District Council of Carpenters Training Center and UA Local Union No. 1 Plumbers & Gas-Fitters Training Center.

Who are the celebrities participating in DEWALT's 100th anniversary event?

New York Giants Quarterback Tommy DeVito and former NFL Quarterback Boomer Esiason will join the celebration.

What is the Grow the Trades Grant program?

The Grow the Trades Grant program is part of a $30 million commitment over five years by DEWALT to support skilling, reskilling, and upskilling tradespeople.

When will DEWALT start accepting applications for its Trades Scholarship?

DEWALT will begin accepting applications for its annual Trades Scholarship in September.

Stanley Black & Decker, Inc.

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