Sekur Private Data Ltd. Starts SEO Marketing of Sekur.com - Reduces Customer Acquisition Cost

Rhea-AI Summary

Sekur Private Data Ltd. (OTCQX: SWISF) has initiated an SEO marketing campaign for its Sekur website aimed at reducing its Customer Acquisition Cost (CAC). Currently, the CAC is approximately US$150, a significant improvement from 2022, with targets of US$75 by year-end 2023 and US$60 for 2024. The strategy focuses on targeted digital marketing to enhance consumer and SMB engagement. Sekur’s secure communications platform emphasizes privacy, featuring proprietary technologies like SekurSend® and Chat-By-Invites. The urgency for enhanced data security amid recent breaches propels this initiative, ensuring strong legal privacy protections under Swiss law.

Positive

• Reduction of Customer Acquisition Cost (CAC) from US$150 to a targeted US$75 by end of 2023 and US$60 for 2024.
• Focus on targeted digital marketing strategies to effectively reduce CAC and maximize customer engagement.
• Introduction of unique features like SekurSend® and Chat-By-Invites to enhance user privacy and security.

Negative

• None.

TORONTO, ON, and NEW YORK, NY / ACCESSWIRE / February 16, 2023 / Sekur Private Data Ltd. (CSE:SKUR)(OTCQX:SWISF)(FRA:GDT0) ("Sekur" or the "Company"), a leading Swiss hosted secure and private communications platform, is pleased announce that it has started optimization and SEO marketing for its Sekur website, in order to reduce its per user Customer Acquisition Cost "CAC".

The Company has embarked on a reduction of its Customer Acquisition Cost ("CAC") and has reduced its marketing expenses in order to focus on the more targeted digital marketing, such as adword campaigns and optimization of its Sekur website. Currently the Company is achieving a CAC of approximately US$150, which is significantly lower than its CAC was during 2022, and is targeting a CAC of US$75 or lower by the end of 2023, and a CAC of US$60 or lower for 2024. The Company is targeting consumers and SMBs at this time and is improving its website content in order to inform SMBs and visitors on the benefits of using the Sekur privacy and security communications platform.

Alain Ghiai, CEO of Sekur Private Data said: "We have lowered our budget for 2023 and are focused heavily on our CAC for this year and moving forward. Our focus on direct marketing is to lower our acquisition cost and we should have more data to share with everyone in the coming weeks and months. Once we achieve US$75 CAC or lower, we plan to accelerate spending on AdWords and digital marketing to increase our subscriber base at a higher rate than we are doing today. Our prime directive is to provide private and secure communications for everyone, and, as we are not connected to any Big Tech platform, we offer a truly independent, private and secure means of communications without any data mining, through our proprietary technology and our secure servers based in Switzerland. We look forward to continuing to offer true data privacy to all individuals and their businesses and protect their intellectual property, and their privacy, from data miners and malicious hackers."

Sekur, which includes SekurMessenger and SekurMail, is part of a bundle of email, messaging and file transfer into one application, includes the Company's latest SekurMail technology, which includes proprietary anti-phishing and privacy feature called SekurSend®. SekurSend® lets a user send an email to any other recipient, whether they have Sekur or not, in full privacy and security as the email never leaves Sekur's encrypted email servers based in Switzerland. The recipient can then click on the notification and reply in the same manner using SekurReply®, without the recipient having to register for a Sekur account. The sender can also decide to protect any email sent by adding a password to open it, a read-limit and a self-destruct timer as well. Sending an email with the SekurSend® feature allows the senders and recipients to add limitless size attachments to the emails without crowding the recipients' email box. This also eliminates BEC attacks for businesses and email phishing attacks. Additionally, SekurMail includes full control of email delivery, automatic data export for large Enterprises and an automatic Data Loss Prevention technology ("DLP") with real time continuous archiving.

Recent data breaches in messaging applications have created a certain urgency for businesses and data privacy advocates to protect their communications from cyber-attacks and identity theft via mobile and desktop devices.

SekurMessenger now comes with a proprietary feature and technology called "Chat-By-Invites". This feature allows a SekurMessenger user ("SM user") invite a non-SM user, or a group of non-SM users, to chat in a fully private and secure way, without the recipient ever having to register to SekurMessenger or download the app. At the end of the chat, the initiator of the conversation can remotely terminate the conversation and all traces of the conversation are deleted from all users, including the recipient. This unique feature is now fully deployed and functional on all iOS and Android devices and web platforms. The target sectors are numerous, including but not limited to real estate, legal, finance, insurance, medical, government, energy, manufacturing, trade and pharmaceutical sectors.

SekurMessenger also eliminates many of the privacy and security risks by not only not requiring a phone number, which would divulge a user's phone device ID, but also by not social engineering a user's phone or computer contact list and infecting the contacts by default as well, eliminating a huge loophole in security and privacy. SekurMessenger issues each user a username and a Sekur number. The Sekur number is the contact ID a user would disclose in order for other Sekur users to be added. The service comes with a self-destruct timer and other features as well, including Sekur's proprietary VirtualVaults and HeliX technologies with all data stored in Swiss hosted encrypted servers.

Sekur's Data privacy solutions are all hosted in Switzerland, protecting users' data from any outside data intrusion requests. In Switzerland, the right to privacy is guaranteed in article 13 of the Swiss Federal Constitution. The Federal Act on Data Protection ("FADP") of 19 June 1992 (in force since 1993) has set up a strict protection of privacy by prohibiting virtually any processing of personal data which is not expressly authorized by the data subjects. The protection is subject to the authority of the Federal Data Protection and Information Commissioner.

Under Swiss federal law, it is a crime to publish information based on leaked "secret official discussions." In 2010 the Federal Supreme Court of Switzerland found that IP addresses are personal information and that under Swiss privacy laws they may not be used to track Internet usage without the knowledge of the individuals involved.

About Sekur Private Data Ltd.
Sekur Private Data Ltd. is a Cybersecurity and Internet privacy provider of Swiss hosted solutions for secure and private communications. The Company distributes a suite of encrypted e-mails, secure messengers, and secure communication tools. Sekur Private Data Ltd. sells its products through its own website at https://www.sekur.com, and approved distributors, and telecommunications companies worldwide. Sekur Private Data Ltd. serves consumers, businesses and governments worldwide.

On behalf of Management
SEKUR PRIVATE DATA LTD.

Alain Ghiai
President and Chief Executive Officer
+1.416.644.8690
corporate@sekurprivatedata.com

For more information, please contact Sekur Private Data at corporate@sekurprivatedata.com or visit us at https://www.sekurprivatedata.com
For more information on Sekur visit us at: https://www.sekur.com.

Forward Looking Information
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws ("forward-looking statements"). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "project" and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions "may" or "will" occur. These statements are only predictions. These statements reflect management's current estimates, beliefs, intentions and expectations; they are not guaranteeing future performance. Sekur cautions that all forward-looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Sekur's control. Such factors include, among other things: risks and uncertainties relating to the future of the Company's business; the success of marketing and sales efforts of the Company; the projections prepared in house and projections delivered by channel partners; the Company's ability to complete the necessary software updates; increases in sales as a result of investments software development technology; consumer interest in the Products; future sales plans and strategies; reliance on large channel partners and expectations of renewals to ongoing agreements with these partners; anticipated events and trends; the economy and other future conditions; and other risks and uncertainties, including those described in Sekur's prospectus dated May 8, 2019 filed with the Canadian Securities Administrators and available on www.sedar.com. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, Sekur undertakes no obligation to publicly update or revise forward-looking information.

SOURCE: Sekur Private Data Ltd.

View source version on accesswire.com:
https://www.accesswire.com/739535/Sekur-Private-Data-Ltd-Starts-SEO-Marketing-of-Sekurcom--Reduces-Customer-Acquisition-Cost

FAQ

What is Sekur's current Customer Acquisition Cost (CAC) and future targets?

Sekur's current CAC is approximately US$150, with a target to reduce it to US$75 by the end of 2023 and US$60 for 2024.

What strategies is Sekur implementing to lower its Customer Acquisition Cost?

Sekur is focusing on targeted digital marketing and SEO optimization for its website to lower CAC.

How does Sekur ensure users' privacy and security?

Sekur provides secure communication through encrypted servers in Switzerland, ensuring data protection and compliance with Swiss privacy laws.

What features does Sekur offer to enhance user security?

Sekur includes features like SekurSend®, which allows secure email sending, and Chat-By-Invites for private communications without requiring registration.