GlobeX Data Launches 156 Digital Billboard "Sekur" Commercials in 6 NYC Subway Stations as Part of USA Launch Strategy

Rhea-AI Summary

GlobeX Data Ltd. (OTCQB:SWISF) has launched a 15-second commercial for its Sekur solution, starting July 26, 2021, across 156 electronic billboards in six New York City subway stations. The campaign aims to enhance brand awareness as part of its mass marketing strategy. CEO Alain Ghiai expressed excitement about the visibility in NYC, highlighting the importance of data privacy in today's market. Sekur offers email and messaging services that emphasize military-grade encryption and data privacy free from third-party data mining.

Positive

• Successful launch of a 15-second commercial in NYC targeting 156 billboards.
• Increased brand visibility in a key market known for finance and business.
• Focus on data privacy and security resonates with a growing consumer concern.
• Sekur's promise of military-grade encryption and no data mining aligns with market demand.

Negative

• None.

TORONTO, ON and NEW YORK, NY / ACCESSWIRE / July 28 2021 / GlobeX Data Ltd. (OTCQB:SWISF) (CSE:SWIS) (FRA: GDT) ("GlobeX" or the "Company"), the leader in Swiss hosted secure communications and secure data management, is pleased to announce that, as part of its US mass marketing strategy to bring awareness to GlobeX Data's Sekur solution, it has just launched a 15 seconds commercial that has started airing July 26 2021 covering 6 New York City subway stations throughout 156 electronic display billboards.

The following NYC Subway stations and train lines are covered by the 156 electronic display billboards:

• 4 Billboard panels at Wall Street, the 4,5 lines.
• 18 Billboard panels at Fulton, the 4,5 lines.
• 42 Billboard panels at 14 ^th Street-Union-Square, the N,Q,R,W lines.
• 39 Billboard panels at 59 ^th Street, the 4,5,6 lines.
• 45 Billboard panels at Colombus Circle-59 ^th Street, the A,B,C,D lines.
• 8 Billboard panels at 72 ^nd Street-2 ^nd Avenue, the Q line.

The commercial contains the SEKUR logo, the Sekur website address and GlobeX Data's ticker symbol SWISF. Currently there are 2 panels per station and the ticker symbol of the Company is on a panel of its own with the SEKUR logo. The Commercial guides viewers to the Sekur website, which describes Sekur 's attributes as the leading Swiss hosted Privacy and Security communications application, such as military grade encrypted email and secure messaging, the independent non-Big Tech platform Sekur uses and the fact that Sekur does not data mine users' data, and Sekur 's unique proprietary feature called Chats-by-invites, letting a Sekur user message a non-Sekur user, without the recipient having to download Sekur .

Alain Ghiai, CEO of GlobeX Data said: 'We are thrilled and honored to have our brand Sekur displayed in over 150 electronic billboards in a city which is known by many as the center of finance, business, fashion and power in the world. This is a milestone for the Company, for all the shareholders who supported us and continue supporting us, and for all the people who worked so hard throughout the years to come to this milestone. We thank our subscribers, and our investors, who are supporting us throughout the US national roll out as we continue to deliver the best in data privacy and security to all Americans. Privacy and Security has become a very hot topic and a big problematic as consumers and businesses' data are being mined constantly, violating people's privacy and security and risking the theft of intellectual property of businesses in the USA. We look forward to introduce Sekur , and its many unique benefits, such as Swiss hosted data privacy and security, and the right for consumers and businesses not to have their data mined by third party service providers. As we are not connected, and never have been connected, to AWS, Microsoft Azure or Google Cloud platforms, commonly referred to as "Big Tech", we can offer a truly independent, private and secure means of communications through secure messaging, secure voice record transfer and secure email and secure video conferencing, through our proprietary technology and our secure servers based in Switzerland. As we move forward, and our brand becomes synonymous with data privacy over the coming months and years, we look forward to offer true data privacy and no data mining to all Americans."

Sekur , which includes SekurMessenger as part of a bundle of email, messaging and file transfer into one app solutions, includes the Company's latest SekurMail technology, which includes proprietary anti-phishing and privacy feature called SekurSend ®. SekurSend ® lets a user send an email to any other recipient, whether they have Sekur or not, in full privacy and security as the email never leaves Sekur 's encrypted email servers based in Switzerland. The recipient can then click on the notification and reply in the same manner using SekurReply ® , without the recipient having to register for a Sekur account. The sender can also decide to protect any email sent by adding a password to open it, a read-limit and a self-destruct timer as well. Sending an email with the SekurSend ® feature allows the senders and recipients to add limitless size attachments to the emails without crowding the recipients' email box. This also eliminates BEC attacks for businesses and email phishing attacks. Additionally, SekurMail includes full control of email delivery, automatic data export for large Enterprises and an automatic Data Loss Prevention technology ("DLP") with real time continuous archiving.

Recent data breaches in messaging applications and in particular in the WhatsApp application have created a certain urgency for businesses and data privacy advocates to protect their communications form cyber-attacks and identity theft via mobile and desktop devices.

S ekurMessenger eliminates many of the privacy and security risks by not only not requiring a phone number, which would divulge a user's phone device ID, but also by not social engineering a user's phone or computer contact list and infecting the contacts by default as well, eliminating a huge loophole in security and privacy. SekurMessenger issues each user a username and a SM number. The SM number is the contact ID a user would disclose in order for other SM users to be added. The service comes with a self-destruct timer and other features as well, including GlobeX's proprietary VirtualVaults and HeliX technologies with all data stored in Swiss hosted encrypted servers.

Additionally, SekurMessenger now comes with a proprietary feature and technology called Chat by Invites. This feature allows a SekurMessenger user ("SM user") invite a non-SM user, or a group of non-SM users, to chat in a fully private and secure way, without the recipient ever having to register to SekurMessenger or download the app. At the end of the chat, the initiator of the conversation can remotely terminate the conversation and all traces of the conversation are deleted from all users, including the recipient. This unique feature is now fully deployed and functional on all iOS and Android devices and web platforms. The target sectors are numerous, including but not limited to real estate, legal, financial, government, energy, mining, manufacturing, trade and medical sectors.

GlobeX's Data privacy solutions are all hosted in Switzerland, protecting users' data from any outside data intrusion requests. In Switzerland, the right to privacy is guaranteed in article 13 of the Swiss Federal Constitution. The Federal Act on Data Protection ("FADP") of 19 June 1992 (in force since 1993) has set up a strict protection of privacy by prohibiting virtually any processing of personal data which is not expressly authorized by the data subjects. The protection is subject to the authority of the Federal Data Protection and Information Commissioner.

Under Swiss federal law, it is a crime to publish information based on leaked "secret official discussions." In 2010 the Federal Supreme Court of Switzerland found that IP addresses are personal information and that under Swiss privacy laws they may not be used to track Internet usage without the knowledge of the individuals involved.

About GlobeX Data Ltd.
GlobeX Data Ltd. is a Cybersecurity and Internet privacy provider of Swiss hosted solutions for secure communications and secure data management. The Company distributes a suite of encrypted e-mails, secure messengers, secure communication tools, and secure cloud-based storage, disaster recovery, document management. GlobeX Data Ltd. sells its products through its approved wholesalers and distributors, and telecommunications companies worldwide. GlobeX Data Ltd. serves consumers, businesses and governments worldwide.

On behalf of Management
GLOBEX DATA LTD.
Alain Ghiai
President and Chief Executive Officer
+1.416.644.8690
corporate@globexdatagroup.com

For more information, please visit us at https://globexdata.com.
For more information on Sekur visit us at: https://www.sekur.com.

Forward Looking Information
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws ('forward-looking statements'). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as 'anticipate', 'achieve', 'could', 'believe', 'plan', 'intend', 'objective', 'continuous', 'ongoing', 'estimate', 'outlook', 'expect', 'project' and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions 'may' or 'will' occur. These statements are only predictions. These statements reflect management's current estimates, beliefs, intentions and expectations; they are not guaranteeing future performance. GlobeX cautions that all forward-looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond GlobeX's control. Such factors include, among other things: risks and uncertainties relating to the future of the Company's business; the success of marketing and sales efforts of the Company; the projections prepared in house and projections delivered by channel partners; the Company's ability to complete the necessary software updates; increases in sales as a result of investments software development technology; consumer interest in the Products; future sales plans and strategies; reliance on large channel partners and expectations of renewals to ongoing agreements with these partners; anticipated events and trends; the economy and other future conditions; and other risks and uncertainties, including those described in GlobeX's prospectus dated May 8, 2019 filed with the Canadian Securities Administrators and available on www.sedar.com. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, GlobeX undertakes no obligation to publicly update or revise forward-looking information.

SOURCE: GlobeX Data Ltd.

View source version on accesswire.com:
https://www.accesswire.com/657382/GlobeX-Data-Launches-156-Digital-Billboard-Sekur-Commercials-in-6-NYC-Subway-Stations-as-Part-of-USA-Launch-Strategy

FAQ

What is the recent marketing strategy for GlobeX Data (SWISF)?

GlobeX Data has launched a 15-second commercial for its Sekur solution on 156 electronic billboards across six NYC subway stations as part of its mass marketing strategy.

When did the Sekur commercial start airing in New York City?

The Sekur commercial started airing on July 26, 2021.

How many subway stations are included in the GlobeX Data billboard campaign?

The campaign covers six subway stations in New York City.

What features does the Sekur solution provide?

Sekur offers military-grade encrypted email and messaging, emphasizing data privacy without third-party data mining.