Stran & Company Reports Financial Results for 2024 Fiscal Year

Rhea-AI Summary

Stran & Company (NASDAQ: SWAG) reported its fiscal year 2024 results with sales increasing 8.8% to $82.7 million. The company achieved a gross profit of $25.8 million with a 31.2% margin, though it recorded a net loss of $4.1 million.

Key highlights include the successful acquisition of Gander Group assets, contributing $9.9 million in sales, and expansion into hospitality and entertainment verticals. The company secured multiple new multi-year contracts across various industries and completed a re-audit of 2023/2022 financial statements.

The company maintains a strong financial position with $18.2 million in cash, cash equivalents, and investments as of December 31, 2024. Management expressed optimism about reaching $100 million in annual sales in 2025, despite facing increased operating expenses and lower spending from existing clients in the core Stran segment.

Positive

• Revenue growth of 8.8% to $82.7 million
• Successful Gander Group acquisition contributing $9.9 million in sales
• Secured multiple new multi-year, six-figure contracts
• Strong cash position of $18.2 million

Negative

• Net loss increased to $4.1 million from $0.4 million in 2023
• Operating expenses increased 17.6% to $30.7 million
• Core Stran segment sales decreased due to lower client spending
• Gross profit margin declined to 31.2% from 32.7%

Insights

Financial Analyst

Stran's 2024 financial results reveal a mixed performance with concerning underlying trends despite headline growth. While total sales increased 8.8% to $82.7 million, this growth was entirely acquisition-driven through the Gander Group assets ($9.9 million contribution). The core Stran segment actually contracted by 4.3%, indicating organic growth challenges.

The company's profitability metrics show deterioration, with net losses increasing ten-fold from $0.4 million to $4.1 million. Operating expenses surged 17.6% to $30.7 million, significantly outpacing revenue growth and consuming 37.2% of sales versus 34.4% in 2023. While some expenses were non-recurring (re-audit costs, acquisition integration), the magnitude of the profitability decline warrants concern.

Gross margin compression (from 32.7% to 31.2%) reflects the dilutive impact of the lower-margin Gander acquisition, which operates at just 20.8% gross margin compared to Stran's 32.7%. This margin structure will create ongoing profitability challenges unless synergies materialize.

The $18.2 million cash position provides adequate runway, representing approximately two quarterly burn rates at current loss levels. Management's $100 million sales target for 2025 (21% growth) appears ambitious given organic sales contraction in 2024 and would likely require additional acquisitions to achieve.

- 2023/2022 Financial Statements Re-audit Completed; Refocusing on Growth and Operational Initiatives -

- Sales Increased 8.8% to $82.7 Million -

- Conference Call Scheduled for Tuesday, April 15 at 11:00 A.M. ET -

QUINCY, Mass., April 14, 2025 (GLOBE NEWSWIRE) -- Stran & Company, Inc. (“Stran” or the “Company”) (NASDAQ: SWAG) (NASDAQ: SWAGW), a leading provider of outsourced marketing solutions specializing in promotional products and loyalty incentives, today announced its financial results for the fiscal year ended December 31, 2024, and provided a business update highlighting strategic progress and forward-looking growth initiatives. Management will host a conference call at 11:00 a.m. Eastern Time on Tuesday, April 15, 2025.

2024 Financial Highlights

• Sales: $82.7 million, an increase of 8.8% year-over-year
• Gross Profit: $25.8 million, representing a gross margin of 31.2%
• Cash, Cash Equivalents, and Investments: $18.2 million as of December 31, 2024

“2024 was a transitional year of operational discipline and long-term investment,” said Andy Shape, Chief Executive Officer of Stran. “While a financial re-audit of our financial statements for the 2023 and 2022 fiscal years required significant time and internal focus, we believe it was a critical step in aligning with a premier audit partner and reinforce trust with our investors. I’m incredibly proud of how our team navigated this complex process. With our financial reporting compliance now restored, we’re back to executing our growth strategy with renewed focus and energy.”

Stran reported record annual sales of $82.7 million—up 8.8% from 2023—and gross profit of $25.8 million. A key driver of this performance was the successful acquisition and integration of the assets of Gander Group, which contributed $9.9 million in sales within just a few months. The acquisition significantly expanded Stran’s footprint in the hospitality and entertainment verticals, and brought in an experienced team whose leadership is already enhancing the Company’s strategic trajectory.

Beyond M&A, the Company secured multiple new multi-year, six-figure contracts across a range of industries, including residential housing development, molecular diagnostics, public transportation, and recreational watercraft manufacturing. These wins highlight the growing demand for Stran’s scalable, tech-enabled promotional programs.

Stran also continued to deepen existing enterprise relationships with notable contract expansions from a global automotive OEM, a multinational engineering firm, and a leading oil and gas provider—underscoring the Company’s track record of delivering results and driving long-term value.

“Looking ahead to 2025 and beyond, we are focused on accelerating organic growth, expanding into high-value verticals, and leveraging our tech-driven platform to deliver innovative marketing solutions at scale,” said Shape. “With the re-audit process behind us, a stronger operating foundation, larger and more diversified operational base, and our expectations of a healthy pipeline of opportunities, we remain optimistic about our growth trajectory and ability to surpass $100 million in annual sales in 2025.. We’re entering our next phase with clarity, momentum, and the financial strength to capitalize on the market opportunity ahead—even amid ongoing macroeconomic complexity.”

Financial Results for the Fiscal Year ended December 31, 2024

Sales increased 8.8% to approximately $82.7 million for the year ended December 31, 2024, from approximately $76.0 million for the year ended December 31, 2023. Sales from the Stran segment decreased to approximately $72.7 million for the year ended December 31, 2024 from approximately $76.0 million for the year ended December 31, 2023. Sales from the Stran Loyalty Solutions, LLC (“SLS”) segment increased to approximately $9.9 million for the year ended December 31, 2024 from zero for the year ended December 31, 2023. The increase in total sales was primarily due to the acquisition of the Gander Group assets in August 2024. For the Stran segment, the decrease in sales was primarily due to lower spending from new and existing clients. For the SLS segment, the increase in sales was due to the acquisition of the Gander Group assets in August 2024.

Gross profit increased 3.9% to approximately $25.8 million, or 31.2% of sales, for the year ended December 31, 2024, from approximately $24.9 million, or 32.7% of sales, for the year ended December 31, 2023. Gross profit of the Stran segment decreased to approximately $23.7 million for the year ended December 31, 2024 from approximately $24.9 million for the year ended December 31, 2023. Gross profit of the SLS segment increased to approximately $2.1 million for the year ended December 31, 2024 from zero for the year ended December 31, 2023. The increase in the dollar amount of total gross profit was primarily due to the acquisition of the Gander Group assets in August 2024. For the Stran segment, the decrease in the dollar amount of gross profit was due to a decrease in sales of approximately $3.3 million, which was partially offset by a decrease in cost of sales of approximately $2.2 million. For the SLS segment, the increase in the dollar amount of gross profit was due to the acquisition of the Gander Group assets in August 2024. The decrease in total gross profit margin to 31.2% for the year ended December 31, 2024 compared to 32.7% for the year ended December 31, 2023 was primarily due to the acquisition of the Gander Group assets in August 2024, which operates at a lower gross margin than the Stran segment. The gross profit margin for the Stran segment remained unchanged at 32.7% for the years ended December 31, 2024 and 2023. The gross profit margin for the SLS segment was 20.8% for the year ended December 31, 2024.

Operating expenses increased 17.6% to approximately $30.7 million for the year ended December 31, 2024, from approximately $26.1 million for the year ended December 31, 2023. Operating expenses of the Stran segment increased to approximately $27.6 million for the year ended December 31, 2024 from approximately $26.1 million for the year ended December 31, 2023. Operating expenses of the SLS segment increased to approximately $3.1 million for the year ended December 31, 2024 from zero for the year ended December 31, 2023. As a percentage of sales, operating expenses increased to 37.2% for the year ended December 31, 2024, from 34.4% for the year ended December 31, 2023. As a percentage of sales, operating expenses of the Stran segment increased to 37.9% for the year ended December 31, 2024 from 34.4% for the year ended December 31, 2023. As a percentage of sales, operating expenses of the SLS segment were 31.4% for the year ended December 31, 2024. For the Stran segment, the increase in the dollar amount of operating expenses was primarily due to expenses related to Stran’s NetSuite enterprise resource planning system implementation, acquisition and integration of the Gander Group assets, and legal and accounting expenses related to the reaudit of historical financial statements. For the SLS segment, the increase in the dollar amount of operating expenses was due to the acquisition of the Gander Group assets in August 2024.

Net loss for the year ended December 31, 2024 was approximately $4.1 million, compared to approximately $0.4 million for the year ended December 31, 2023. This change was primarily due to an increase in operating expenses.

Conference Call

Management will host a conference call at 11:00 a.m. Eastern Time on Tuesday, April 15, 2025, to discuss the Company’s financial results for the fiscal year ended December 31, 2024, as well as the Company’s corporate progress and other developments.

The conference call will be available via telephone by dialing toll free 888-506-0062 for U.S. callers or +1 973-528-0011 for international callers and using entry code: 539224. A webcast of the call may be accessed at https://www.webcaster4.com/Webcast/Page/2855/52332 or on the Company’s website at ir.stran.com/news-events/ir-calendar.

A webcast replay will be available on the Company’s website at ir.stran.com/news-events/ir-calendar through April 15, 2026. A telephone replay of the call will be available approximately one hour following the call, through April 29, 2025, and can be accessed by dialing 877-481-4010 for U.S. callers or +1 919-882-2331 for international callers and entering conference ID: 52332.

About Stran

For over 30 years, Stran has grown to become a leader in the promotional products industry, specializing in complex marketing programs to help recognize the value of promotional products, branded merchandise, and loyalty incentive programs as a tool to drive awareness, build brands and impact sales. Stran is the chosen promotional programs manager of many Fortune 500 companies, across a variety of industries, to execute their promotional marketing, loyalty and incentive, sponsorship activation, recruitment, retention, and wellness campaigns. Stran provides world-class customer service and utilizes cutting-edge technology, including efficient ordering and logistics technology to provide order processing, warehousing and fulfillment functions. The Company’s mission is to develop long-term relationships with its clients, enabling them to connect with both their customers and employees in order to build lasting brand loyalty. Additional information about the Company is available at: www.stran.com.

Forward Looking Statements

This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” "will” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements include, but are not limited to, the Company’s expectations regarding synergies from its acquired businesses, its financial position and operating performance, its expectations regarding its business initiatives, the Company’s expectations about its operating performance, trends in its business, the effectiveness of its growth strategies, its market opportunities, and demand for its products and services in general. Forward-looking statements are based on the Company’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the Company’s periodic reports which are filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.

Contacts:

Investor Relations Contact:
Crescendo Communications, LLC
Tel: (212) 671-1021
SWAG@crescendo-ir.com

Press Contact:
Howie Turkenkopf
press@stran.com

CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)
	December 31, 2024				December 31, 2023
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$	9,358			$	8,059
Investments		8,856				10,393
Accounts receivable, net		18,092				16,223
Accounts receivable - related parties, net		573				853
Inventory		5,389				4,782
Prepaid corporate taxes		28				62
Prepaid expenses		2,308				953
Deposits		423				1,717
Other current assets		455				—
Total current assets		45,482				43,042
Property and equipment, net		1,701				1,521
OTHER ASSETS:
Intangible assets - customer lists, net		4,170				3,114
Intangible assets - trade name		654				—
Goodwill		2,321				—
Other assets		23				23
Right of use asset - office leases		797				1,336
Total other assets		7,965				4,473
Total assets	$	55,148			$	49,036
LIABILITIES AND STOCKHOLDER’S EQUITY
CURRENT LIABILITIES:
Accounts payable and accrued expenses	$	8,919			$	4,745
Accrued payroll and related		1,513				2,568
Unearned revenue		4,423				1,116
Rewards program liability		6,000				875
Sales tax payable		353				344
Current portion of contingent earn-out liabilities		256				224
Current portion of installment payment liabilities		365				786
Current portion of lease liability		366				528
Total current liabilities		22,195				11,186
LONG-TERM LIABILITIES:
Long-term contingent earn-out liabilities		455				763
Long-term installment payment liabilities		425				639
Long-term lease liability		432				798
Total long-term liabilities		1,312				2,200
Total liabilities		23,507				13,386
Commitments and contingencies
STOCKHOLDER’S EQUITY:
Preferred stock, $0.0001 par value; 50,000,000 shares authorized, 0 shares issued and outstanding as of December 31, 2024 and 2023, respectively		—				—
Common stock, $0.0001 par value; 300,000,000 shares authorized, 18,598,574 and 18,539,000 shares issued and outstanding as of December 31, 2024 and 2023, respectively		2				2
Additional paid-in capital		38,391				38,263
Accumulated deficit		(6,742	)			(2,602	)
Accumulated other comprehensive loss		(10	)			(13	)
Total stockholders’ equity		31,641				35,650
Total liabilities and stockholders’ equity	$	55,148			$	49,036

CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 2024 and 2023
(in thousands, except share and per share amounts)
	2024				2023
SALES
Sales	$	82,194			$	75,147
Sales – related parties		460				853
Total sales		82,654				76,000
COST OF SALES:
Cost of sales		56,487				50,492
Cost of sales - related parties		354				656
Total cost of sales		56,841				51,148
GROSS PROFIT		25,813				24,852
OPERATING EXPENSES:
General and administrative expenses		30,707				25,310
Goodwill impairment		—				810
Total operating expenses		30,707				26,120
LOSS FROM OPERATIONS		(4,894	)			(1,268	)
OTHER INCOME:
Other income		38				186
Interest income		305				570
Change in fair value of contingent earn-out liability		208				65
Realized gain on investments		208				103
Total other income		759				924
LOSS BEFORE INCOME TAXES		(4,135	)			(344	)
Provision for income taxes		5				41
NET LOSS	$	(4,140	)		$	(385	)
NET LOSS PER COMMON SHARE
Basic and diluted	$	(0.22	)		$	(0.02	)
WEIGHTED-AVERAGE COMMON SHARES OUTSTANDING
Basic and diluted		18,587,607				18,519,892

FAQ

What was Stran's (SWAG) revenue growth in fiscal year 2024?

Stran's revenue grew 8.8% year-over-year to $82.7 million in fiscal year 2024.

How much did the Gander Group acquisition contribute to SWAG's 2024 revenue?

The Gander Group acquisition contributed $9.9 million in sales to SWAG's revenue since its acquisition in August 2024.

What was SWAG's gross profit margin in 2024 compared to 2023?

Gross profit margin decreased to 31.2% in 2024 from 32.7% in 2023, primarily due to the Gander Group acquisition.

What is SWAG's sales target for 2025?

Management expects to surpass $100 million in annual sales in 2025.

How much cash and investments did SWAG have at the end of 2024?

SWAG reported $18.2 million in cash, cash equivalents, and investments as of December 31, 2024.