SUMR Brands Expands Product Team

Rhea-AI Summary

SUMR Brands has appointed Michael Silverman and Kim Ashley as Vice Presidents of Product. Silverman will focus on launching a new pet brand while managing product development for juvenile products. Ashley will drive growth in juvenile categories. Both bring extensive experience in their respective fields, enhancing SUMR's strategic direction in innovative product development. CEO Stuart Noyes emphasized their roles as key to the company’s transformative growth journey. This move signifies a commitment to strengthening SUMR's brand and product strategy.

Positive

• Appointment of experienced leaders Michael Silverman and Kim Ashley enhances product strategy.
• Focus on launching a new pet brand and driving growth in juvenile categories indicates expansion.
• Leadership's experience in product development may foster innovation and market growth.

Negative

• None.

WOONSOCKET, R.I., Aug. 02, 2021 (GLOBE NEWSWIRE) -- SUMR Brands (“SUMR Brands” or the "Company") (NASDAQ: SUMR), a global leader in premium juvenile products, announced today that Michael Silverman and Kim Ashley have joined the Company as Vice Presidents of Product. Michael will be primarily responsible for conceiving and executing the Company’s new pet brand while supporting juvenile and managing the Company’s product development team. Kim will be primarily responsible for driving growth in SUMR’s juvenile categories and will manage SUMR’s fashion team.

“I am excited that both Michael and Kim have joined the team,” said CEO, Stuart Noyes. “Together, they bring strength, leadership and deep experience in the pet and juvenile categories. They will strengthen our brands through intelligent product strategy and innovation, and further our mission to develop the best products for the love of families.”

Michael has broad experience in the product area, including within the pet, baby, home décor and garment categories. While at Bradshaw Home, Central Garden & Pet, SureFit, and Baby Togs to name a few, he led product development and project management teams and has expertise in global sourcing, licensing, digital marketing, and trade show management.

Kim comes to SUMR Brands with 14 years of experience at Dorel Juvenile, where she executed successful global product strategies in the USA, Canada, Australia, New Zealand, and Greater East Asia. As a product inventor and product development expert, Kim will bring enthusiasm and a focused vision to SUMR Brands.

“Today’s organizational announcement is another building block in our Company’s transformational journey, and I look forward to working with Michael and Kim to drive growth and value for all our stakeholders,” said Noyes.

About SUMR Brands
Based in Woonsocket, Rhode Island, the Company is a global leader of premium juvenile brands driven by a commitment to people, products, and purpose. The Company is made up of a diverse group of experts with a passion to make family life better by selling proprietary, innovative products across several core categories. For more information about the Company, please visit www.sumrbrands.com.

Company Contact:
Chris Witty
Investor Relations
646-438-9385
cwitty@darrowir.com

FAQ

Who has been appointed as Vice Presidents of Product at SUMR?

Michael Silverman and Kim Ashley have been appointed as Vice Presidents of Product at SUMR Brands.

What is the focus of Michael Silverman at SUMR Brands?

Michael Silverman will primarily focus on launching a new pet brand and managing the product development team.

What will Kim Ashley be responsible for at SUMR Brands?

Kim Ashley will manage the fashion team and drive growth in SUMR's juvenile categories.

What did CEO Stuart Noyes say about the new appointments at SUMR?

CEO Stuart Noyes expressed excitement about the appointments, highlighting their strength and leadership in product strategy.

How does SUMR Brands plan to enhance its product strategy?

SUMR Brands plans to enhance its product strategy through the leadership of the new Vice Presidents and a focus on innovation.