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State Street Global Advisors Study Finds Assets in Model Portfolios Rising as Advisors Focus on Efficiency, Holistic Planning and Client Satisfaction

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State Street Global Advisors released research showing significant growth in model portfolio adoption, with advisors reporting an average of 39% of assets under management in model portfolios, up from 32% three years ago. The study reveals that 54% of advisors use custom models, while 45% source from broker-dealer platforms and 53% from third-party providers.

Key findings show that investors with assets in model portfolios report higher satisfaction rates with their advisors (95% vs 79%) and better understanding of financial goals (93% vs 79%). However, there's a notable perception gap in fee understanding, with 87% of advisors believing clients understand their fees, while only 58% of clients confirm this understanding. Despite growing adoption, investor awareness of model portfolios remains stagnant at 57%, unchanged since 2019.

State Street Global Advisors ha rilasciato una ricerca che mostra una crescita significativa nell'adozione di portafogli modello, con consulenti che riportano in media il 39% delle attività gestite in portafogli modello, rispetto al 32% di tre anni fa. Lo studio rivela che il 54% dei consulenti utilizza modelli personalizzati, mentre il 45% attinge da piattaforme di broker-dealer e il 53% da fornitori terzi.

I risultati chiave mostrano che gli investitori con attività in portafogli modello riportano tassi di soddisfazione più elevati con i loro consulenti (95% contro 79%) e una migliore comprensione degli obiettivi finanziari (93% contro 79%). Tuttavia, c'è un notevole divario di percezione nella comprensione delle commissioni, con l'87% dei consulenti che crede che i clienti comprendano le loro spese, mentre solo il 58% dei clienti conferma questa comprensione. Nonostante la crescente adozione, la consapevolezza degli investitori sui portafogli modello rimane stagnante al 57%, invariata dal 2019.

State Street Global Advisors publicó una investigación que muestra un crecimiento significativo en la adopción de portafolios modelo, con asesores reportando un promedio de 39% de los activos bajo gestión en portafolios modelo, un aumento respecto al 32% de hace tres años. El estudio revela que el 54% de los asesores utiliza modelos personalizados, mientras que el 45% se abastece de plataformas de corredores-dealers y el 53% de proveedores externos.

Los hallazgos clave muestran que los inversores con activos en portafolios modelo reportan tasas de satisfacción más altas con sus asesores (95% frente a 79%) y una mejor comprensión de sus objetivos financieros (93% frente a 79%). Sin embargo, existe una notable brecha en la percepción sobre la comprensión de las tarifas, con el 87% de los asesores creyendo que sus clientes comprendan las tarifas, mientras que solo el 58% de los clientes confirma esta comprensión. A pesar del creciente uso, la conciencia de los inversores sobre los portafolios modelo se mantiene estancada en el 57%, sin cambios desde 2019.

State Street Global Advisors는 모델 포트폴리오 채택의 상당한 성장을 보여주는 연구 결과를 발표했습니다. 컨설턴트는 모델 포트폴리오에서 자산 관리의 평균 39%를 보고하며, 이는 3년 전의 32%에서 증가한 수치입니다. 이 연구에서는 54%의 컨설턴트가 맞춤형 모델을 사용하고, 45%는 중개ㆍ딜러 플랫폼에서, 53%는 제삼자 제공업체에서 소스를 확보하는 것으로 나타났습니다.

주요 결과에 따르면 모델 포트폴리오에 자산이 있는 투자자들은 컨설턴트에 대한 만족도가 더 높고(95% 대 79%), 재무 목표에 대한 이해도가 더 좋습니다(93% 대 79%). 하지만, 수수료 이해도에는 눈에 띄는 인식 격차가 존재합니다. 87%의 컨설턴트가 고객이 자신의 수수료를 이해하고 있다고 믿지만, 고객 중에서 이를 확인하는 비율은 58%에 불과합니다. 채택이 증가하고 있음에도 불구하고 모델 포트폴리오에 대한 투자자의 인식은 2019년 이후 변동이 없고 57%로 정체되어 있습니다.

State Street Global Advisors a publié une recherche montrant une croissance significative de l'adoption de portefeuilles modèles, les conseillers signalant en moyenne 39% des actifs sous gestion dans des portefeuilles modèles, contre 32% il y a trois ans. L'étude révèle que 54% des conseillers utilisent des modèles personnalisés, tandis que 45% proviennent de plateformes de courtiers et 53% de fournisseurs tiers.

Les principaux résultats montrent que les investisseurs ayant des actifs dans des portefeuilles modèles rapportent des taux de satisfaction plus élevés avec leurs conseillers (95% contre 79%) et une meilleure compréhension des objectifs financiers (93% contre 79%). Cependant, il existe un écart de perception notoire dans la compréhension des frais, 87% des conseillers croyant que leurs clients comprennent leurs frais, tandis que seulement 58% des clients confirment cette compréhension. Malgré l'adoption croissante, la sensibilisation des investisseurs aux portefeuilles modèles reste stagnante à 57%, inchangée depuis 2019.

State Street Global Advisors hat eine Forschung veröffentlicht, die ein signifikantes Wachstum bei der Annahme von Modellportfolios zeigt, wobei Berater berichten, dass im Durchschnitt 39% der verwalteten Vermögenswerte in Modellportfolios angelegt sind, ein Anstieg von 32% vor drei Jahren. Die Studie zeigt, dass 54% der Berater maßgeschneiderte Modelle verwenden, während 45% von Broker-Dealer-Plattformen und 53% von Drittanbietern beziehen.

Wichtige Ergebnisse zeigen, dass Investoren mit Vermögenswerten in Modellportfolios höhere Zufriedenheitsraten mit ihren Beratern berichten (95% gegenüber 79%) und eine bessere Verständlichkeit ihrer finanziellen Ziele (93% gegenüber 79%). Es gibt jedoch eine auffällige Wahrnehmungslücke im Verständnis der Gebühren, da 87% der Berater glauben, dass ihre Kunden die Gebühren verstehen, während nur 58% der Kunden dies bestätigen. Trotz des wachsenden Einsatzes bleibt das Bewusstsein der Investoren für Modellportfolios bei 57% stagnieren, was seit 2019 unverändert ist.

Positive
  • Higher client satisfaction rates (95%) for investors using model portfolios
  • Growth in assets under management in model portfolios (39% vs 32% three years ago)
  • 85% of advisors report tax personalization benefits
  • Higher fee satisfaction among model portfolio investors (79% vs 56%)
Negative
  • Significant perception gap in fee understanding between advisors (87%) and clients (58%)
  • Stagnant investor awareness of model portfolios (57%, unchanged since 2019)
  • Only 63% of clients satisfied with value for fees paid

Insights

The study reveals significant market penetration of model portfolios in wealth management, with advisors allocating 39% of AUM to models, up from 32% three years ago. This trend indicates growing operational efficiency and scalability for State Street's asset management business. The 85% of advisors citing tax personalization benefits and high client satisfaction rates (95% trust levels) among model portfolio users suggest strong revenue potential and client retention benefits.

The research exposes notable gaps in fee transparency, with only 58% of clients understanding fees versus 87% of advisors believing their clients comprehend them. This disconnect presents both a challenge and opportunity for STT to enhance its value proposition. The steady 57% investor awareness level since 2019 indicates untapped market potential for growth through improved client education and marketing initiatives.

The shift toward model portfolios represents a strategic advantage for State Street, particularly as advisors increasingly prioritize efficiency and scalability. The multi-channel distribution approach, with 54% using custom models, 45% utilizing platform models and 53% sourcing from third-party providers, demonstrates strong market penetration opportunities. The study reveals that provider commitment (30%), performance (29%) and price (27%) are key selection factors, positioning State Street well given its institutional reputation.

Client satisfaction metrics show a clear correlation between model portfolio usage and advisor satisfaction, suggesting potential for increased market share. The gap between advisor and client perceptions on value delivery highlights an industry-wide opportunity for better communication and service alignment.

  • Overwhelming majority of advisors are leveraging models: less than 1-in-20 advisors do not use model portfolios at all
  • Investors who have assets in models are more satisfied with their advisor

BOSTON--(BUSINESS WIRE)-- State Street Global Advisors, the asset management business of State Street Corporation (NYSE: STT) today released the results of its Model Portfolios: Adaptive Solutions for Advisory Growth research, in which advisors report having an average of 39% of current assets under management in model portfolios - up from 32% three years ago.

“Model portfolios have evolved into a powerful tool for advisors seeking to scale their practices efficiently while enhancing the quality of personalized, client-centered wealth management,” said Brie Williams, Global Head of Advisory Solutions and Wealth Intelligence at State Street Global Advisors. “By streamlining portfolio management, these solutions enable advisors to focus on delivering holistic financial planning and high-impact advice, positioning their practice for sustainable growth in an ever-changing market.”

Model Portfolio Utilization and Use-Cases

More than half of surveyed advisors (54%) utilize custom (self-built) models for clients while 45% source models available on their home office/broker-dealer platform, and 53% source from third-party providers.

The top factors advisors consider when selecting model portfolio partners include commitment from providers (30%), performance (29%), and price (27%). Notably, 85% of advisors believe tax personalization is a benefit of using models.

The research finds that the types of model portfolios utilized do not differ significantly between investors’ net worth or age, but rather on clients’ goals and other aspects of their financial situation. This tracks with what investors see as top benefits of having their assets in model portfolios:

  • My advisor can spend more time helping me make more intelligent financial planning decisions (89%)
  • My advisor can focus on what really matters to me (86%)
  • My advisor can be more flexible to my needs (85%)

Gaps Between Advisor, Investor Views on Fees, Value

The research also uncovers a sizable perception gap between financial advisors and investors when it comes to understanding fees and being satisfied with value. While most advisors (87%) believe their clients understand their fees, just 58% of clients say they understand. Similarly, 88% of advisors think clients are satisfied with the value for fees paid while 63% of clients feel this way.

When asked what would improve the value of the services they receive from their advisor, clients’ top three responses include:

  • Better returns (51%)
  • Lower fees (46%)
  • More proactive reporting (27%)

Conversely, the top three responses advisors provided when asked what would improve the value of services they are providing to clients include:

  • Spending more time helping clients make more intelligent financial planning decisions (40%)
  • Portfolio having a track record that fits risk tolerance (38%)
  • Portfolio being constructed by asset managers with more knowledge of markets (38%)

Satisfaction With Advisor Higher Among Investors In Models

Investors who know their assets are in model portfolios are more likely to be satisfied with their financial advisor than investors who don’t know or who have no assets in model portfolios.

Nearly all investors in model portfolios (95%) are satisfied with their advisor’s ability to earn their trust and confidence compared to 79% of investors without assets in models. Similarly, 93% of investors in models are satisfied with their advisor’s understanding of their financial goals, compared to 79% of investors without assets in models. Notably, 51% of advisors said clients expect an element of customization/personalization.

Investors with assets in models are also more satisfied with the fees they pay for the value of services they receive, as 79% of model investors are satisfied with their fees compared to 56% of investors without models.

Despite the growth of and satisfaction with model portfolios, investors awareness has not improved during the past five years. Among investors, just over half (57%) of investors are aware of model portfolios - unchanged from 2019.

“There is a sizeable group of investors who need more information and education on model portfolios,” added Williams. “The return on investing in client education is significant for advisors. Not only do model portfolios help advisors manage their time more effectively, but they also create opportunities to meet client expectations in ways that enhance satisfaction and foster long-term relationships.”

For more information, read State Street Global Advisors’ Model Portfolios: Adaptive Solutions for Advisory Growth or visit the State Street ETF Model Portfolios landing page.

About State Street Global Advisors’ Model Portfolios: Adaptive Solutions for Advisory Growth Research, March-May 2024

State Street Global Advisors Research Center, in partnership with A2Bplanning and Prodege, conducted an online survey among 200 financial advisors with assets under management (AUM) of $25M or more and 250 individual investors in the US who work with a financial advisor and have investable assets of $500K.

In the United States, an online survey among 200 financial advisors with assets under management (AUM) of USD 25M or more. Data was collected from May 3–14, 2024.

In the United States and Australia, an online survey of 250 individual investors (each country) who work with a financial advisor and have investable assets (IA) of USD $500K or more. Data was collected from May 3–28, 2024.

The information presented in this press release is specific to the US region.

About SPDR Exchange Traded Funds

SPDR ETFs are a comprehensive family spanning an array of international and domestic asset classes. The funds provide investors with the flexibility to select investments that are aligned to their investment strategy. For more information, visit www.ssga.com.

About State Street Global Advisors

For over four decades, State Street Global Advisors has served the world’s governments, institutions, and financial advisors. With a rigorous, risk-aware approach built on research, analysis, and market-tested experience, and as pioneers in index and ETF investing, we are always inventing new ways to invest. As a result, we have become the world’s fourth-largest asset manager* with US $4.73 trillion under our care.

*Pensions & Investments Research Center, as of 12/31/23. This figure is presented as of September 30, 2024 and includes ETF AUM of $1,515.67 billion USD of which approximately $82.59 billion USD in gold assets with respect to SPDR products for which State Street Global Advisors Funds Distributors, LLC (SSGA FD) acts solely as the marketing agent. SSGA FD and State Street Global Advisors are affiliated. Please note all AUM is unaudited.

Important Risk Disclosures

Investing involves risk including the risk of loss of principal.

The whole or any part of this work may not be reproduced, copied or transmitted or any of its contents disclosed to third parties without SSGA’s express written consent.

The information provided does not constitute investment advice and it should not be relied on as such. It should not be considered a solicitation to buy or an offer to sell a security. It does not take into account any investor's particular investment objectives, strategies, tax status or investment horizon. You should consult your tax and financial advisor.

ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETFs net asset value. Brokerage commissions and ETF expenses will reduce returns.

Diversification does not ensure a profit or guarantee against loss.

The trademarks and service marks referenced herein are the property of their respective owners. Third party data providers make no warranties or representations of any kind relating to the accuracy, completeness or timeliness of the data and have no liability for damages of any kind relating to the use of such data.

Investing involves risk including the risk of loss of principal.

This communication is not intended to be an investment recommendation or investment advice and should not be relied upon as such.

Intellectual Property Information: The S&P 500® Index is a product of S&P Dow Jones Indices LLC or its affiliates (“S&P DJI”) and have been licensed for use by State Street Global Advisors. S&P®, SPDR®, S&P 500®, US 500 and the 500 are trademarks of Standard & Poor’s Financial Services LLC (“S&P”); Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”) and has been licensed for use by S&P Dow Jones Indices; and these trademarks have been licensed for use by S&P DJI and sublicensed for certain purposes by State Street Global Advisors. The fund is not sponsored, endorsed, sold or promoted by S&P DJI, Dow Jones, S&P, their respective affiliates, and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability for any errors, omissions, or interruptions of these indices.

Not FDIC Insured · No Bank Guarantee · May Lose Value

State Street Global Advisors, 1 Iron Street, Boston, MA 02210-1641

© 2024 State Street Corporation

All Rights Reserved.

7368170.1.1.AM.RTL Exp. Date: 12/31/2025

Deborah Heindel

617-662-9927

dheindel@statestreet.com

Source: State Street Corporation

FAQ

What percentage of assets do advisors currently have in STT model portfolios?

According to the research, advisors report having an average of 39% of current assets under management in model portfolios, an increase from 32% three years ago.

How does client satisfaction compare between STT model portfolio users and non-users?

Investors with assets in model portfolios show 95% satisfaction with their advisor's ability to earn trust compared to 79% for non-model portfolio investors.

What are the top factors advisors consider when selecting STT model portfolio partners?

The top factors are provider commitment (30%), performance (29%), and price (27%).

What percentage of investors understand their advisor's fees according to STT's research?

Only 58% of clients say they understand their fees, despite 87% of advisors believing their clients understand the fee structure.

What percentage of advisors use custom-built models according to STT's study?

54% of surveyed advisors utilize custom (self-built) models for their clients.

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