State Street Global Advisors Rebrands as State Street Investment Management
New brand name and visual identity reflect the asset manager’s growth and strategic ambition as the leading partner and provider of innovative investment exposures and tailored solutions for its clients across global markets
“Today marks a new chapter in our story – one that reflects our values, honors our rich heritage, and brings our vision for the future into sharper focus,” said Yie-Hsin Hung, President and Chief Executive Officer of State Street Investment Management. “Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritizing partnerships.”
In developing the new brand identity, State Street conducted research and solicited input and feedback from clients, investors and employees around the world. The update puts a stronger focus on the firm’s “One State Street” approach that aims to enhance collaboration across State Street Corporation and expand offerings for the benefit of investors globally.
Founded in 1978 and headquartered in
“State Street Investment Management is an essential partner to investors, offering them unparalleled expertise, unique insights, and both innovative and cost-effective solutions,” said John Brockelman, Chief Marketing Officer for State Street Investment Management. “We’re excited to unveil a new brand that communicates that promise. These changes to our brand strengthen our value proposition, simplify the way we go to market, and improve our clients’ experience across State Street.”
“To us, the word ‘investment’ is not just about the capital markets,” said Hung. “As a firm, we’re investing in our relationships, investing in innovation and investing in the future. We’re helping secure better outcomes for our clients, and we’re pleased to present a new brand name that reflects this.”
Today’s announcement builds on a recently launched investor campaign, “Getting There Starts Here,” showcasing State Street Investment Management’s commitment to helping all investors achieve their financial objectives. Additional details and information on the rebrand can be found here.
*Pensions & Investments Research Center, as of 12/31/24.
About State Street Investment Management
At State Street Investment Management, we have been helping to deliver better outcomes to institutions, financial intermediaries, and investors for nearly half a century. Starting with our early innovations in indexing and ETFs, our rigorous approach continues to be driven by market-tested expertise and a relentless commitment to those we serve. With over
†This figure is presented as of March 31, 2025 and includes ETF AUM of
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Tracking code: 8111727.1.1.GBL.RTL
Expiration date: 6/30/2026
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Media Contacts
Michael Kingsley (
+1 (914) 522-9471
mkingsley@statestreet.com
Joe Cockerline (EMEA)
+44 77929 68506
jcockerline@statestreet.com
Kate Cheung (APAC)
+85 235561103
Kate.cheung@statestreet.com
Source: State Street Corporation
