Stellantis Unveils Multiple World Premiere Software-Driven Products Addressing B2C and B2B Customers
Stellantis has revealed several new software-driven products targeting both B2C and B2B customers, which has significantly boosted its software and connected services revenue by 2.5 times since 2021. The company's monetizable connected car parc has grown to 13.8 million vehicles, and subscription-based product users have reached 5 million in 2023.
Stellantis has delivered over 94 million over-the-air (OTA) updates in 2023, enhancing vehicle features. The company is integrating next-gen technology platforms like STLA Brain, STLA SmartCockpit, and STLA AutoDrive by the end of 2024. Stellantis aims to generate €20 billion in incremental annual revenues by the end of the decade with these advancements.
New features include e-ROUTES for EVs, Free2move Connect Fleet for fleet management, and ChatGPT as a virtual assistant. The AppMarket in North America and a similar service in Europe will soon cover 99% of eligible vehicles.
- Software and connected services revenue increased by 2.5 times since 2021.
- Monetizable connected car parc grew to 13.8 million vehicles.
- Subscription-based product users reached 5 million in 2023.
- Delivered over 94 million OTA updates in 2023.
- STLA Brain, STLA SmartCockpit, and STLA AutoDrive platforms to integrate by the end of 2024.
- New features like e-ROUTES, Free2move Connect Fleet, and ChatGPT enhance user experience.
- AppMarket and similar services will cover 99% of eligible vehicles by end of 2024.
- Goal to generate €20 billion in incremental annual revenues by the end of the decade.
- No specific financial data provided on the cost of these new implementations.
- Potential risks associated with the rapid integration of new technology platforms.
- Dependence on successful adoption of new subscription-based services for revenue growth.
- Uncertainty surrounding the scalability and reliability of new features like ChatGPT.
Insights
Stellantis' announcement of new software-driven products and advancements showcases a significant leap in automotive technology. The introduction of platforms like STLA Brain, STLA SmartCockpit and STLA AutoDrive highlights their commitment to integrating advanced tech into vehicles. These platforms promise to reduce complexity by halving the number of electronic control units, speeding up the development cycle and enhancing the user experience.
STLA Brain centralizes computing, enabling swift over-the-air updates and reducing the time to develop new features to just six months. This could be a game-changer in the automotive software market, offering Stellantis a competitive edge by dramatically improving development efficiency.
STLA SmartCockpit promises a personalized driving experience powered by AI, enhancing user interaction with the vehicle's systems. This focus on machine learning can revolutionize how drivers interact with their cars, leading to increased customer satisfaction and brand loyalty.
STLA AutoDrive aims to enhance driver assistance systems, making driving safer and more intuitive. This could potentially position Stellantis as a leader in the ADAS (Advanced Driver Assistance Systems) market, a critical area as the industry moves towards autonomous driving.
Overall, the integration of these advanced platforms could significantly boost Stellantis' appeal in both the consumer and commercial vehicle markets.
From a financial perspective, Stellantis' software-driven initiatives are poised to generate
The jump to
The increase in the monetizable connected car parc to
Investors should note the blend of high-margin software revenues with the traditional automotive business, which can potentially smooth out financial fluctuations and offer a more predictable revenue stream.
Stellantis is clearly positioning itself to capitalize on the growing demand for connected and smart vehicles. The new features such as AppMarket, e-ROUTES and Free2move Connect Fleet are poised to enhance user engagement and provide additional revenue streams.
The introduction of ChatGPT as a standard feature across new and existing vehicles is an innovative move, leveraging AI to provide a more interactive customer experience. This aligns with current market trends where consumers expect more integrated and intelligent in-vehicle technology.
The focus on both B2C and B2B markets is strategic. While consumer-facing features improve brand loyalty and user retention, B2B tools like Free2move Connect Fleet offer practical solutions for fleet management, appealing to commercial customers.
Overall, Stellantis' advancements are in line with market trends emphasizing connectivity, personalization and artificial intelligence. This could bolster their market position and drive growth in an increasingly competitive landscape.
Stellantis Unveils Multiple World Premiere Software-Driven Products Addressing B2C and B2B Customers
- Global software revenues grow 2.5 times in three years with accretive margins; monetizable connected car parc grows to 13.8 million vehicles
- Stellantis delivered more than 94 million over-the-air (OTA) updates in 2023, enhancing the mobility experience of current owners
- Users of subscription-based products topped 5 million in 2023
- Next-generation technology platforms – STLA Brain, STLA SmartCockpit and STLA AutoDrive – expected for technology integration by the end of 2024
- Stellantis is transforming automotive software with cloud-based design and testing tools, including its Virtual Engineering Workbench, that accelerate development and enhance quality
- A global network of technology development hubs enables 24/7 work cycles, customizing software products for each of the Company’s vehicle platforms
- Launched new software products and connected features to existing and new Stellantis brand vehicles:
- AppMarket in North America is a regularly refreshed in-vehicle hub for services and experiences;
- e-ROUTES enables BEV routing based on real-time vehicle data with any mobile phone in projected mode in Europe;
- Free2move Connect Fleet and MyTasks empower commercial vehicle users with live data.
- Mobilisights is expanding its customer base, utilizing vehicle data to enhance products and planning while prioritizing privacy and enabling for a smarter world
AMSTERDAM, June 13, 2024 – Stellantis is enhancing the mobility experience of consumer and commercial owners of vehicles from its 14 iconic brands with a steady stream of new connected features. That effort is delivering a boost to high-margin revenue from software and connected services, which has grown by 2.5 times since 2021, as the number of subscribers globally during that same period has increased to 5 million.
Additionally, the monetizable car parc has grown
Those achievements set the foundation for the next chapter of software growth at Stellantis, which is using cloud-based design and testing tools, including the groundbreaking Virtual Engineering Workbench, to redefine automotive software development speed, quality and deployment. The software, developed in-house and with a roster of strategic partners, enables next-generation features for upcoming Stellantis brand vehicles and those on the road today.
“In a little more than two years we have made a decisive shift from a traditional auto industry mindset to operating much more like a startup company, including a sharp focus on speed and building up our own software creation capabilities. It gives us critical flexibility and a competitive advantage going forward,” said Yves Bonnefont, Stellantis Chief Software Officer. “Now we take the next step and begin scaling up, which includes the tech readiness for integration of our transformative STLA Brain, STLA SmartCockpit and STLA AutoDrive AI-powered technology platforms.”
Stellantis has built its in-house capabilities to develop its own software, taking advantage of a global footprint of technology development hubs to work 24/7, building and customizing software products for each of the Company’s vehicle platforms.
The cutting-edge technology platforms are:
- STLA Brain: The foundational architecture offers centralized computing full over-the-air access to sensors and actuators. It reduces complexity, enabling the number of electronic control units (ECUs) per vehicle to be reduced by half to approximately 60 ECUs. New features can be developed in-house in less than six months, one-fourth the time of today’s process. Technology readiness for integration is expected by the end of the year, with vehicle integration in 2025.
- STLA SmartCockpit: The platform ushers in a new generation of personalization and connected capabilities, powered by machine learning and AI technologies, giving users a seamless integration with their digital lives. A focus on simplified menus with fewer clicks for response to user inputs significantly improves ease of use. AI-enabled experiences give vehicle occupants more options in navigation, media, climate, lighting and productivity features. The key is a digital personal profile that knows your preferences and moves with you between Stellantis brand vehicles. Technology readiness for integration is expected by the end of the year. STLA SmartCockpit debuts in a Stellantis brand vehicle in 2025.
- STLA AutoDrive: The system leverages the capabilities of STLA Brain and STLA SmartCockpit to deliver useful and continuously updated Advanced Driver Assistance System (ADAS) technology that is intuitive, robust and inspires driver confidence. STLA AutoDrive targets significantly increasing the uninterrupted time and distance for ADAS-supported driving. The strategy includes industry-leading ADAS that provides drivers with both hands-off/eyes-off-the-road mobility and a fallback to limited hands-off/eyes-on-the-road cruising (Level 2+) in the same system. Eyes-off technology readiness for integration is expected by the end of the year with the commercial launch in 2025.
Stellantis is developing connected services and software-enabled features for retail and fleet customers under the philosophy of “Make my drive safer, make my life easier, and make my drive more exciting.” Features available today in regions around the world include:
e-ROUTES: Available in Europe and expanding globally this year, Stellantis is the first automaker to launch a route-planning smartphone app integrated with real-time vehicle data, specifically designed for EVs. Apple CarPlay and Android Auto project e-ROUTES onto the vehicle’s central screen. Charge stops are tailored to the driver’s preferences, including payment options and minimum battery level.
ChatGPT enhanced virtual assistant: After a successful pilot in October 2023, Stellantis is the first OEM to offer ChatGPT as a standard feature for new and existing vehicles, available in 20 European countries by the end of 2024. Conversing in natural language can help customers learn more about the world around them, the places they are going, or even tell the passengers a story.
AppMarket: In North America, AppMarket is the central hub for connectivity, integrating regularly refreshed services and experiences with the ability to purchase subscriptions in the vehicle. AppMarket has been made available over the air in nearly half of Jeep® and Ram vehicles from the 2021 to 2023 model years and will reach
Free2move Connect Fleet: This fleet management platform links a fleet manager with his or her vehicles for real-time visibility. An online dashboard displays vital vehicle health data such as oil life remaining or battery state of charge. Free2move Connect Fleet can also set geofence boundaries and provides real-time geolocation. In case of theft, a tracker helps with recovery.
MyTasks: This tool gives drivers all the info they need on the in-vehicle entertainment screen to execute their schedules efficiently, even if there are changes or delays. Fleet managers get automatic updates when tasks are completed or delayed and rescheduled, so all parties can manage the day’s progress.
Mobilisights is expanding its client base by leveraging data from 13.8 million connected Stellantis vehicles to deliver innovative solutions that not only respect privacy but also enrich its customers’ experiences. These insights enhance fleet management, drivers experience, traffic management and urban planning, fostering a smarter and safer transportation world through personalized and anonymized data.
Information on Stellantis software features is available at www.myconnectedcars.stellantis.com
The Stellantis software strategy targets generating about
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About Stellantis
Stellantis N.V. (NYSE: STLA / Euronext Milan: STLAM / Euronext Paris: STLAP) is one of the world’s leading automakers aiming to provide clean, safe and affordable freedom of mobility to all. It’s best known for its unique portfolio of iconic and innovative brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, FIAT, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, with single-digit percentage compensation of the remaining emissions, while creating added value for all stakeholders. For more information, visit www.stellantis.com
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| For more information, contact: Fernão SILVEIRA +31 6 43 25 43 41 – fernao.silveira@stellantis.com Nathalie ROUSSEL +33 6 87 77 41 82 – nathalie.roussel@stellantis.com communications@stellantis.com www.stellantis.com | ||||||||
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