Stellantis at the 2022 Chicago Auto Show: Virtual Auto Show Provides Close Up Look and Feel

Rhea-AI Summary

Stellantis debuts a virtual auto show at the 2022 Chicago Auto Show, allowing consumers to explore new products from Chrysler, Dodge, Fiat, Jeep, Ram, and Alfa Romeo from home. The immersive experience includes guided and self-guided tours, featuring 3D views of vehicles like the 2022 Grand Wagoneer and Jeep Grand Cherokee 4xe. Additionally, viewers can participate in a sweepstakes for up to $100,000 towards a new vehicle purchase. This initiative aims to engage attendees unable to visit the physical event, further enhancing consumer interaction with Stellantis' innovative technologies.

Positive

• Launch of a virtual auto show increases consumer engagement.
• Interactive tours provide a comprehensive experience of Stellantis' vehicle lineup.
• Sweepstakes offering up to $100,000 promotes brand interest and vehicle sales.

Negative

• None.

CHICAGO, Feb. 11, 2022 /PRNewswire/ --

• Consumers will have unique opportunity to see new products and technology at Chicago Auto Show, even if they can't attend in person
• Virtual brand ambassador provides interactive tour for online visitors, guiding viewers through visual and interactive experiences
• Visitors can learn about Stellantis' technology and products from the innovative people who create, engineer and design them

To help those who can't travel to the 2022 Chicago Auto Show, Stellantis has built a virtual world and is providing an alternate approach to make it easy to see the newest and hottest vehicles from Chrysler, Dodge, Fiat, Jeep®, Ram and Alfa Romeo. The virtual auto show will demonstrate the company's newest technologies via highly detailed interactive product tours. Users can venture through a computer-generated, visually immersive experience with video explanations, right from their fingertips and in the comfort of their homes.

Users can opt for a guided tour hosted by a virtual brand ambassador who curates information depending on user preferences. The tour gives users a deeper understanding of Stellantis' products and technologies through a 3D experience, which includes the full lineup of 2022 vehicles.

At any point during the experience, guests may opt for a self-guided tour. The user-controlled 3D environment allows viewing from various angles on vehicles, such as the new 2022 Grand Wagoneer and 2022 Alfa Romeo Giulia along with the all-new 2022 Jeep Grand Cherokee 4xe plug-in hybrid. Additionally, the viewer may select any of the vehicles for a deep dive into the technology and product applications. An easy-to-use global navigation contains quick links to specific areas. 

A "first look" link will allow viewers to virtually see the popular Camp Jeep and Ram Truck Territory indoor test tracks. Viewers will get a firsthand look at how capable Jeep and Ram vehicles are as they tackle various off-road obstacles. The indoor test tracks have always been a fan-favorite and are provided free to auto show attendees.

Virtual auto show attendees can also register in a sweepstakes for a chance to win a credit of up $100,000 toward the purchase of a new Chrysler, Dodge, Jeep, Ram or Fiat vehicle. Sweepstakes winner will be chosen in a random drawing and is open to anyone 18 years or older with a valid driver's license. 

Stellantis looks forward to providing a hands-on experience for Chicago Auto Show attendees who cannot attend in person. This unique virtual tour allows the company to share its newest vehicle offerings and the technology within. The interactive site will remain open to help consumers learn more about Stellantis products. 

Stellantis
Stellantis (NYSE: STLA) is one of the world's leading automakers and a mobility provider, guided by a clear vision to offer freedom of movement with distinctive, affordable and reliable mobility solutions. In addition to the Group's rich heritage and broad geographic presence, its greatest strengths lie in its sustainable performance, depth of experience and the wide-ranging talents of employees working around the globe. Stellantis will leverage its broad and iconic brand portfolio, which was founded by visionaries who infused the brands with passion and a competitive spirit that speaks to employees and customers alike. Stellantis aspires to become the greatest, not the biggest, while creating added value for all stakeholders, as well as the communities in which it operates. 

Follow company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Company website: www.stellantis.com
LinkedIn: https://www.linkedin.com/company/Stellantis
Facebook: https://www.facebook.com/StellantisNA
Instagram: https://www.instagram.com/stellantisna
Twitter: @StellantisNA
YouTube: http://youtube.com/StellantisNA 

 

 

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SOURCE Stellantis

FAQ

What is Stellantis showcasing at the 2022 Chicago Auto Show?

Stellantis is showcasing new products and technologies through a virtual auto show for online visitors.

How can consumers participate in the Stellantis virtual auto show?

Consumers can participate by accessing the virtual auto show online, enjoying guided and self-guided tours of vehicles.

What vehicles are highlighted in Stellantis' virtual auto show?

Highlighted vehicles include the 2022 Grand Wagoneer, 2022 Alfa Romeo Giulia, and 2022 Jeep Grand Cherokee 4xe.

Is there a sweepstakes for the Stellantis virtual auto show?

Yes, there is a sweepstakes for a chance to win up to $100,000 towards the purchase of a new vehicle.

What brands are featured in Stellantis' virtual auto show?

The brands featured include Chrysler, Dodge, Fiat, Jeep, Ram, and Alfa Romeo.