SIXT and Stellantis Reach Agreement for the Purchase of up to 250,000 Vehicles, Laying the Foundation for Further Global Expansion
- None.
- None.
Insights
The strategic partnership between SIXT and Stellantis is poised to significantly influence the competitive landscape of the car rental and automotive industries. From a market research perspective, the agreement to supply up to 250,000 Stellantis vehicles to SIXT's fleet represents a substantial investment in fleet diversification and customer experience enhancement. The focus on including a range of vehicle classes and propulsion types, particularly battery electric vehicles (BEVs), is aligned with shifting consumer preferences towards sustainable and varied mobility options.
Moreover, the partnership is indicative of broader industry trends, where collaboration between rental services and automakers is increasingly seen as a conduit for promoting new technologies and driving brand exposure. This large-scale procurement could potentially boost Stellantis's market share in the rental segment, while SIXT could enhance its brand positioning as a provider of premium and environmentally conscious mobility services. The anticipated operational efficiencies from increased telemetry data integration will likely improve customer service and fleet management, providing a competitive edge in terms of speed and convenience.
From a financial perspective, the multi-billion euro deal is expected to have a substantial impact on both Stellantis's and SIXT's revenue streams and capital expenditures. Stellantis's commitment to supplying a diverse array of vehicles, including BEVs, may necessitate significant upfront investments in manufacturing and technology to meet the order specifications. However, the guaranteed volume of sales to SIXT could provide a stable revenue forecast and contribute to economies of scale.
For SIXT, the investment in new vehicles, particularly in BEVs, aligns with its 'EXPECT BETTER' growth strategy and could drive revenue growth by attracting customers interested in sustainable options. The deal may also result in increased utilization rates and customer loyalty. Financially, it's critical to monitor the return on investment for both companies, considering the capital-intensive nature of the automotive industry and the operational costs associated with maintaining a diverse and technologically advanced rental fleet.
From a sustainability standpoint, this agreement is a significant step towards both companies' decarbonization goals. Stellantis's ambition to achieve a 100% BEV sales mix in Europe and 50% in the U.S. by 2030 is complemented by SIXT's target of a 70-90% electrified fleet in Europe within the same timeframe. The collaboration could accelerate the transition to low-carbon transportation solutions in the rental market, potentially influencing consumer behavior towards electric vehicle adoption.
It is essential to assess the environmental benefits against the full lifecycle emissions of these vehicles, including manufacturing and end-of-life disposal. The commitment to invest in charging infrastructure is also a positive move, addressing one of the key barriers to BEV adoption. The partnership's success in reducing CO2 emissions will depend on the effective implementation of these initiatives and the actual utilization of BEVs within the rental fleet.
-
Up to 250,000 latest generation Stellantis vehicles will enrich SIXT’s rental fleet across
Europe andNorth America by 2026, including Stellantis’ wide portfolio range of iconic brands and vehicle classes - Stellantis and SIXT share ambitious decarbonization strategy and customer-centric approach with cutting-edge technologies at the heart of their products and services
- Carlos Tavares, CEO of Stellantis: “With today’s amazing announcement with SIXT, we deliver on our commitments to offer the customer clean, safe and affordable mobility seen now in breakthrough vehicles and technology.”
- Konstantin Sixt, Co-CEO of SIXT: “This agreement with Stellantis, a progressive full range partner, underscores our promise to provide our customers with the best choice for all their mobility needs. It enables us to accelerate our growth strategy ‘EXPECT BETTER’, after already achieving global revenue growth of almost 20 percent in the first nine months of 2023.”
AMSTERDAM & PULLACH,

Uwe Hochgeschurtz, Stellantis Chief Operating Officer, Enlarged Europe (left) and Vinzenz Pflanz, Chief Business Officer of SIXT (right) (Photo: Business Wire)
SIXT rental customers will benefit from an attractive choice of vehicles of Stellantis award-winning brands including Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Opel, Peugeot, Ram, Vauxhall and Maserati. The deliveries to SIXT will include a variety of classes from city cars to SUVs to vans and trucks (including 7- and 9-seaters) as well as a full range of propulsion types (including battery electric vehicles) featuring the latest software and infotainment tech features.
Specific order quantities, order compositions and delivery dates beyond the volumes that have already been planned for 2024 can be flexibly agreed between both companies considering fleet requirements and demand.
Additionally, Stellantis and SIXT will also explore potential cooperation opportunities in various regions around the world including Mobilisights, Stellantis’ data as a service (DaaS) business, to provide and develop data packages for developing and licensing innovative business-to-business products, applications, and services which will be made available to SIXT. In the course of the deliveries by Stellantis, the number of fully connected vehicles in the SIXT rental fleet will increase significantly and thus the number of vehicles in which telemetry data such as fuel level and mileage can automatically be transmitted to SIXT when a vehicle is returned. This will allow SIXT to streamline handling at branches benefiting customers with even faster processing and even better vehicle availability.
Carlos Tavares, CEO of Stellantis: “With today’s amazing announcement with SIXT, we deliver on our commitments to offer the customer clean, safe and affordable mobility seen now in breakthrough vehicles and technology. Within our iconic brands, we offer a vehicle that fits practically every need, price point, and lifestyle. This partnership with SIXT enables current and potential Stellantis brand customers to immerse themselves in our newest offerings with the most advanced propulsion, vehicle connectivity and thoughtful comfort. It’s the ultimate test drive and a critical checkpoint for us in the upcoming years as Stellantis transforms into a sustainable mobility tech company.”
Konstantin Sixt, Co-CEO of SIXT: “We are very much looking forward to welcoming a large number of exciting vehicles of iconic Stellantis brands to our fleet. This agreement with a progressive, full-range partner underscores our promise to provide our customers with the best choice for all their mobility needs. It enables us to accelerate our growth strategy ‘EXPECT BETTER’, after already achieving global revenue growth of almost 20 percent in the first nine months of 2023. This ambition applies to European countries, but of course also to the
Both companies are dedicated to making mobility more sustainable. As part of its Dare Forward 2030 strategic plan, Stellantis announced the ambition of reaching a
By purchasing Stellantis vehicles with state-of-the-art propulsion, including battery electric vehicles (BEV), the agreement also aligns with SIXT’s goal to significantly decrease the CO2 footprint of its rental fleet (including the goal of reaching a share of 70-90 percent electrified vehicles in
About SIXT
Sixt SE with its HQ in Pullach near
About Stellantis
Stellantis N.V. (NYSE: STLA/ Euronext Milan: STLAM/ Euronext Paris: STLAP) is one of the world’s leading automakers aiming to provide clean, safe and affordable freedom of mobility to all. It’s best known for its unique portfolio of iconic and innovative brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, while creating added value for all stakeholders. For more information, visit www.stellantis.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20240116066915/en/
Media Contacts
SIXT
Johannes Gunst
Tel.: +49 (0)89 74444 6700
E-Mail: pressrelations@sixt.com
Stellantis
Fernão SILVEIRA
Tel.: +31 6 43 25 43 41
E-Mail: fernao.silveira@stellantis.com, communications@stellantis.com
Nathalie ROUSSEL
Tel.: +33 6 87 77 41 82
E-Mail: nathalie.roussel@stellantis.com
Press Contacts
Zimmerman PR
sixt@zimmerman.com
Joseph Gerbino, SIXT
US-Communications@sixt.com
Source: SIXT