Ram and Jeep® Brands Earn Top Honors From Texas Auto Writers Association

Rhea-AI Summary

Stellantis (STLA) dominates the annual Texas Truck Rodeo competition, securing nine awards, including Best Feature for the Uconnect 5 infotainment system. Ram and Jeep brands win multiple categories, with the Ram 1500 winning Full-size Pickup Truck of Texas and Luxury Pickup Truck of Texas, and the Jeep Grand Cherokee taking home Mid-size SUV of Texas. The event, hosted by the Texas Automotive Writers Association, sees Stellantis brands winning the most awards of any manufacturer.

Positive

• Stellantis (STLA) secures nine awards, the most of any manufacturer at the Texas Truck Rodeo competition, showcasing brand dominance and consumer appeal.
• Ram and Jeep brands demonstrate consistent excellence, with the Ram 1500 winning multiple categories for the sixth and eighth consecutive years, and the Jeep Grand Cherokee winning Mid-size SUV of Texas for the fifth time.
• Recognition at the Texas Truck Rodeo highlights Stellantis' commitment to performance, craftsmanship, and capability, positioning the company favorably in the competitive truck and SUV market segments.

Negative

• None.

AUBURN HILLS, Mich., Nov. 9, 2023 /PRNewswire/ --

• Stellantis brands take home nine awards, the most of any manufacturer at the annual Texas Truck Rodeo competition
• Ram and Jeep® brands pull ahead of the competition in head-to-head matchups
• Ram 1500 wins Full-size Pickup Truck of Texas for the sixth consecutive year, Luxury Pickup Truck of Texas for the eighth consecutive year and tops the scoring charts with the highest personal appeal
• Ram Heavy Duty Rebel earns the title of Heavy Duty Pickup Truck of Texas and extends Ram's dominance in the Heavy Duty category for the seventh consecutive year
• Jeep Grand Cherokee wins Mid-size SUV of Texas, making 2023 the fifth time the Grand Cherokee has won the Mid-size category
• Jeep Wrangler wins the Off-Road SUV category for a ninth time and the Jeep Wrangler Rubicon 392 tops the score charts for Best Performance
• Stellantis' Uconnect 5 infotainment system wins Best Feature award

Ram and Jeep® vehicles earned top honors at the annual Texas Truck Rodeo, hosted by the Texas Automotive Writers Association (TAWA). Collectively, these brands secured the most awards of any manufacturer at the event.

"Ram trucks brought their A-game again this year, winning several consecutive awards, including the Full-size Pickup Truck of Texas, and scoring the highest for overall personal appeal, which is significant because Texas is the truck capital of the US," said Teia Collier, TAWA president. "We also enjoyed the lineup from the Jeep brand, with several vehicles that were the stars of their categories offering incredible performance, craftsmanship and capability."

Members cast their votes after a full day of on- and off-road vehicle evaluations, including 218 drives on the event route. Consideration is given to everything from exterior/interior styling and off-road capability to the entrant's overall utility, value and performance.

Overall, Stellantis brands took home an impressive nine awards, including:

• Full-Size Pickup Truck: 2023 Ram 1500
• Off-Road Pickup Truck: 2023 Ram 1500 TRX
• Luxury Pickup Truck: 2023 Ram 1500 Limited
• Heavy Duty Truck: 2023 Ram Heavy Duty Rebel
• Highest Personal Appeal: 2023 Ram 1500
• Mid-Size SUV: 2023 Jeep Grand Cherokee
• Off-Road SUV: 2024 Jeep Wrangler
• Best Performance: 2024 Jeep Wrangler Rubicon 392
• Best Feature Award: Stellantis Uconnect 5 Nav System

TAWA
Founded in 1987, the Texas Auto Writers Association has grown to become one of the most recognized and reputable automotive media organizations in the industry. TAWA's mission is to promote quality and accuracy in automotive content creation and to disseminate information about the automotive industry through news-related print, online and broadcast media. For more information, visit www.texasautowriters.org.

Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4 in pursuit of the brand's vision of accomplishing Zero Emission Freedom and added 4x4 capability. All Jeep brand vehicles will offer an electrified variant by 2025.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks - the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster - the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmark for:

• Best-in-class standard horsepower 
• Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with real metal and leather elements and a new 14.5-inch Uconnect touchscreen
• Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level, four-corner air suspension
• Best-in-class available rear leg room
• The most cargo space available in any traditional full size cargo van
• Most capable full-size off-road pickup – Ram Power Wagon
• Most awarded light-duty truck in America
• Highest owner loyalty of any half-ton pickup

The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks 
Instagram: www.instagram.com/ramtrucks 
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What awards did Stellantis brands win at the Texas Truck Rodeo competition?

Stellantis (STLA) secured nine awards at the event, including Best Feature for the Uconnect 5 infotainment system, with the Ram 1500 and Jeep Grand Cherokee winning multiple categories.

What is the significance of these wins for Ram and Jeep brands?

The wins demonstrate consistent excellence, with the Ram 1500 winning multiple categories for the sixth and eighth consecutive years, and the Jeep Grand Cherokee winning Mid-size SUV of Texas for the fifth time.

What does the recognition at the Texas Truck Rodeo highlight about Stellantis?

The recognition underscores Stellantis' commitment to performance, craftsmanship, and capability, positioning the company favorably in the competitive truck and SUV market segments.