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Stellantis N.V. (NYSE: STLA) is a multinational automotive manufacturing corporation formed on January 16, 2021, through a merger between Fiat Chrysler Automobiles and PSA Group. It stands as the world's fifth-largest automaker, known for its diverse and iconic portfolio of 14 brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, and mobility brands Free2Move and Leasys.
The company’s mission is to lead the world in sustainable mobility technology, focused on creating value for stakeholders and communities. Stellantis has a strong market presence in Europe, North America, and South America, with 44% of its 2023 sales volume in Europe, 29% in North America, and 15% in South America. Despite challenges like the microchip shortage, the company reported a sales volume of 6.2 million vehicles and EUR 189.5 billion in revenue in 2023.
Stellantis is constantly innovating and expanding its product lineup. Recent highlights include the launch of the Dodge Complete Performance Package, which enhances vehicle protection and includes high-performance driving instruction at Radford Racing School. Additionally, the 2025 Ram 1500 RHO, a powerhouse off-road truck, exemplifies the brand's relentless pursuit of performance and engineering excellence.
In the electric vehicle (EV) sector, Stellantis is making strides with the Fiat 500e, an all-electric version of its legendary 500 model, and the Jeep Wagoneer S, showcasing the flexibility of the STLA Large platform. These innovations underscore Stellantis' commitment to sustainable and high-performance mobility solutions.
The company is also engaging customers through unique marketing initiatives and community events. The Jeep Beach event, for instance, attracted over 40,000 Jeep 4x4s, raising significant funds for local charities. Similarly, Alfa Romeo's limited edition Quadrifoglio Super Sport models highlight the brand’s dedication to performance and exclusivity.
Stellantis continues to leverage its rich heritage and innovative spirit to push the boundaries of the automotive industry, ensuring it remains at the forefront of technological advancements and market trends.
On November 1, 2021, Stellantis announced the completion of its acquisition of F1 Holdings Corp., the parent company of First Investors Financial Services Group. This acquisition, first disclosed on September 1, 2021, allows Stellantis to establish a full-service captive finance arm in the U.S. under the name Stellantis Financial Services US Corp.. The new entity aims to provide various financing options, such as retail loans and leases, enhancing the customer experience and supporting Stellantis' growth strategy in the U.S.
Stellantis introduces the Mopar '22 Dodge Durango, a limited-edition vehicle showcasing factory-backed performance parts and accessories. Only 250 units will be available: 200 in the U.S. and 50 in Canada, with orders opening in Q1 2022. The Durango features a 5.7-liter HEMI® V-8 engine delivering 360 horsepower and boasts advanced towing capabilities up to 8,700 pounds. The MSRP for the special edition package is $3,995. Celebrating Mopar's 85th anniversary, the vehicle emphasizes superior craftsmanship and performance features tailored for enthusiasts.
Stellantis announced that the 2021 Chrysler Pacifica and the all-new 2021 Jeep Grand Cherokee L have been named to the Wards 10 Best User Experience List. Both vehicles feature the enhanced Uconnect 5 system, which offers greater connectivity and personalization. The Jeep Grand Cherokee L was recognized for its audio system and technologies, while the Pacifica was praised for its FamCam and driver assistance features. The awards ceremony will take place on November 17, 2021. Stellantis aims to provide innovative mobility solutions and elevate user experiences in their vehicles.
Dodge reinforces its identity as a performance brand with upcoming announcements regarding two new initiatives set for November 8. The Dodge brand continues to lead in power, showcasing the 807-horsepower Challenger SRT Super Stock and the 797-horsepower Charger SRT Redeye. Dodge has been recognized for quality, ranking #1 in the J.D. Power Initial Quality and APEAL Studies for two consecutive years. Dodge's dominance in horsepower makes it a significant contender in the automotive market, offering the most powerful lineup among American brands.
Mopar unveiled seven custom vehicle concepts at the SEMA Show, running from Nov. 2-5 in Las Vegas. These concepts, including Jeep Wrangler 4xe and Ram 1500 TRX RexRunner, highlight innovative design and performance parts. Each vehicle showcases enhancements aimed at off-road and utility capabilities, featuring factory-backed Jeep Performance Parts. Mark Bosanac, Mopar's North America VP, emphasized the importance of SEMA for showcasing their performance catalog. This unveiling reflects Mopar's commitment to quality and performance in the automotive aftermarket.
Stellantis has launched a new integrated rewards program, Stellantis Miles, allowing customers of Chrysler, Dodge, Jeep, Ram, Fiat, and Alfa Romeo to earn rewards for all travel, not just driving. Customers earn 2x miles for driving, 5x for biking, and 10x for walking. With over 250 partner retailers, users can redeem miles for exclusive rewards and also donate miles to charities. This program aims to enhance customer value and integrate seamlessly with existing Stellantis apps, marking a significant innovation in the automotive sector.
Stellantis's Dodge brand is gearing up for the Dodge//SRT Nationals in Las Vegas from Oct. 29-31, showcasing their competitive edge in the NHRA season. Three Dodge Charger SRT Hellcat Funny Cars are among the top contenders, with Ron Capps leading the points, closely followed by teammate Matt Hagan. The event, pivotal for championship standings, marks the fifth national competition sponsored by Dodge and Mopar during NHRA's 70th anniversary. Leah Pruett will also compete in the Factory Stock Showdown, aiming for dual victories this weekend.
Dodge has unveiled two new appearance packages for its 2022 Charger and Challenger models: the HEMI® Orange and SRT Black. The HEMI Orange package pays homage to the iconic HEMI engine with unique color accents, available for GT RWD and Scat Pack Widebody models at MSRP of $2,995 and $1,500, respectively. The SRT Black package offers a sleek blacked-out look for SRT models for an MSRP of $695. Both packages can be ordered through dealerships starting Q4 2021.
Alfa Romeo is launching its first global advertising campaign, "Near Life Experience," at the U.S. Grand Prix in Austin, Texas, on October 24, 2021. The campaign will debut on the brand's social media channels on October 22, 2021. Global chief marketing officer, Olivier Francois, emphasized the campaign's tribute to Alfa Romeo's rich racing history since 1910.
The campaign aims to reaffirm Alfa Romeo's values and emotional driving experience, while CEO Jean-Philippe Imparato stated this marks a step toward becoming a premium global brand.
Stellantis, in collaboration with the National Business League, has launched the National Black Supplier Development Program, aimed at fostering economic opportunities for Black businesses. The pilot program will run until Q1 2022, involving 13 diverse Black-owned businesses. The initiative seeks to develop over 2.9 million Black businesses for future procurement opportunities, addressing the impact of the COVID-19 pandemic which led to a significant closure rate among Black-owned companies. This program highlights Stellantis's commitment to racial equity in the marketplace.
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