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Stellantis N.V. (NYSE: STLA) is a multinational automotive manufacturing corporation formed on January 16, 2021, through a merger between Fiat Chrysler Automobiles and PSA Group. It stands as the world's fifth-largest automaker, known for its diverse and iconic portfolio of 14 brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, and mobility brands Free2Move and Leasys.
The company’s mission is to lead the world in sustainable mobility technology, focused on creating value for stakeholders and communities. Stellantis has a strong market presence in Europe, North America, and South America, with 44% of its 2023 sales volume in Europe, 29% in North America, and 15% in South America. Despite challenges like the microchip shortage, the company reported a sales volume of 6.2 million vehicles and EUR 189.5 billion in revenue in 2023.
Stellantis is constantly innovating and expanding its product lineup. Recent highlights include the launch of the Dodge Complete Performance Package, which enhances vehicle protection and includes high-performance driving instruction at Radford Racing School. Additionally, the 2025 Ram 1500 RHO, a powerhouse off-road truck, exemplifies the brand's relentless pursuit of performance and engineering excellence.
In the electric vehicle (EV) sector, Stellantis is making strides with the Fiat 500e, an all-electric version of its legendary 500 model, and the Jeep Wagoneer S, showcasing the flexibility of the STLA Large platform. These innovations underscore Stellantis' commitment to sustainable and high-performance mobility solutions.
The company is also engaging customers through unique marketing initiatives and community events. The Jeep Beach event, for instance, attracted over 40,000 Jeep 4x4s, raising significant funds for local charities. Similarly, Alfa Romeo's limited edition Quadrifoglio Super Sport models highlight the brand’s dedication to performance and exclusivity.
Stellantis continues to leverage its rich heritage and innovative spirit to push the boundaries of the automotive industry, ensuring it remains at the forefront of technological advancements and market trends.
Stellantis has achieved a top score on the 2022 Disability Equality Index (DEI), reaffirming its commitment to disability inclusion. The DEI, considered the leading assessment tool in this area, measures workplace practices like culture, accessibility, and retention. Stellantis was also recognized in 2021 and has received several other diversity and inclusion accolades in 2022, such as high ratings from Diversity Inc. This reflects the company's ongoing efforts to create an inclusive workplace for individuals with disabilities, part of its broader 'Dare Forward 2030' strategy.
Jeep® brand has introduced two new exterior color options, Earl and limited-production Reign, for the 2023 Wrangler model year. Earl, inspired by the Gladiator Farout concept, features a unique gray shade with hints of aquamarine, while Reign revives the purple palette for a limited time. Both colors are open for dealer orders on various Wrangler models, including Sport, Sahara, Rubicon, and 4xe. Earl is priced at $395, while Reign is available at $495 until October 2023.
MotorTrend Presents Roadkill Nights Powered by Dodge is back on August 13, 2022, featuring a revamped Dodge Direct Connection Grudge Match. Competitors, including past champion Alex Taylor, will build drag cars using Dodge Direct Connection parts. The event will include street drag racing, car shows, and Dodge thrill rides in Pontiac, Michigan. The Grudge Match aims to showcase the abilities of both returning and new automotive personalities, elevating the excitement for car enthusiasts.
The Dodge Power Brokers and Direct Connection will feature prominently at the 42nd Dodge Power Brokers Mile-High Nationals from July 15-17 at Bandimere Speedway, Denver. This longstanding sponsorship, active since 1989, highlights Dodge's commitment to motorsports. Defending champion Matt Hagan aims to secure another win in the Charger SRT Hellcat, while Leah Pruett targets a repeat performance in her dragster. The event marks the midpoint of the NHRA season, with Dodge supporting two major events this year, including the U.S. Nationals in Indianapolis.
The latest sales report from FCA US LLC reveals a 16% decline in total U.S. sales and a 24% drop in retail sales for Q2 2022. Despite these overall declines, the Chrysler brand saw a remarkable 95% increase in sales, with notable growth from the Pacifica and Wrangler 4xe. Jeep models fared well, with the Compass up 54% and the Grand Cherokee increasing by 12%. Total commercial shipments also rose 13% year-over-year. In contrast, the Ram brand experienced a 28% drop in pickup sales.
The Jeep brand has announced special limited-edition Freedom packages for the 2023 Gladiator and Wrangler models to honor U.S. military members. Each purchase will contribute $250 to military charities. The editions feature military-themed designs including the Oscar Mike badge and an American flag decal, alongside enhancements like a winch-capable steel front bumper. Orders open this month, with vehicles delivered by Veterans Day. Active and recently retired service members are eligible for a $500 military bonus cash offer on these models, which are priced at $3,295.
Dodge has launched the HWY 93 campaign, connecting 93 events across the U.S. for car enthusiasts this summer. Running from June 22 to September 22, 2022, the campaign glorifies the Dodge lifestyle through an interactive map of events, drag strips, and attractions. Users can contribute by submitting their favorite destinations via social media, enhancing community engagement. The campaign also leads into "The Real Brotherhood of Muscle" marketing initiative, showcasing user-generated content across various platforms, thereby emphasizing Dodge's strong fanbase and brand loyalty.
Stellantis has opened a new health and wellness center in Toledo, Ohio, in partnership with ProMedica, aimed at serving over 9,500 employees and their families. This facility will offer comprehensive primary care services, including preventative and acute care, and will begin operations in July. The center, which spans 12,000 square feet, features examination and consultation rooms, and provides low- to no-cost options for UAW-represented employees. Stellantis aims to enhance employee health access, showcasing its commitment to employee well-being.
Dodge is set to host its Speed Week from August 12-20, 2022, on Woodward Avenue, marking its return to the iconic automotive event. The event will feature three consecutive days of worldwide product reveals from August 15-17, 2022, at M1 Concourse in Pontiac, Michigan. Highlights include the MotorTrend Presents Roadkill Nights event with legal street drag racing on August 13, and a public display on August 20. This initiative is part of Dodge's Never Lift roadmap, focusing on the brand's performance future.
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