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Stellantis N.V. (NYSE: STLA) is a multinational automotive manufacturing corporation formed on January 16, 2021, through a merger between Fiat Chrysler Automobiles and PSA Group. It stands as the world's fifth-largest automaker, known for its diverse and iconic portfolio of 14 brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, and mobility brands Free2Move and Leasys.
The company’s mission is to lead the world in sustainable mobility technology, focused on creating value for stakeholders and communities. Stellantis has a strong market presence in Europe, North America, and South America, with 44% of its 2023 sales volume in Europe, 29% in North America, and 15% in South America. Despite challenges like the microchip shortage, the company reported a sales volume of 6.2 million vehicles and EUR 189.5 billion in revenue in 2023.
Stellantis is constantly innovating and expanding its product lineup. Recent highlights include the launch of the Dodge Complete Performance Package, which enhances vehicle protection and includes high-performance driving instruction at Radford Racing School. Additionally, the 2025 Ram 1500 RHO, a powerhouse off-road truck, exemplifies the brand's relentless pursuit of performance and engineering excellence.
In the electric vehicle (EV) sector, Stellantis is making strides with the Fiat 500e, an all-electric version of its legendary 500 model, and the Jeep Wagoneer S, showcasing the flexibility of the STLA Large platform. These innovations underscore Stellantis' commitment to sustainable and high-performance mobility solutions.
The company is also engaging customers through unique marketing initiatives and community events. The Jeep Beach event, for instance, attracted over 40,000 Jeep 4x4s, raising significant funds for local charities. Similarly, Alfa Romeo's limited edition Quadrifoglio Super Sport models highlight the brand’s dedication to performance and exclusivity.
Stellantis continues to leverage its rich heritage and innovative spirit to push the boundaries of the automotive industry, ensuring it remains at the forefront of technological advancements and market trends.
The Ram Truck brand will debut the Ram 1500 Revolution battery-electric vehicle (BEV) concept at CES 2023 in Las Vegas on January 5. This vehicle showcases advanced technology and aligns with Stellantis’ Dare Forward 2030 plan to enhance electrification in the pickup segment. By 2025, Ram aims to offer electrified solutions in most segments, leading in key areas such as range and towing capacity. The Ram 1500, recognized for quality, has been named the best large light-duty pickup by J.D. Power for three consecutive years.
Dodge has unveiled updates for the Charger Daytona SRT Concept at the 2022 SEMA Show, showcasing the upcoming electrified muscle car. The concept features three battery-electric power levels, including 456 hp (340 kW) and 590 hp (440 kW), alongside Direct Connection performance upgrades. The new Stryker Red exterior color and carbon-fiber wheels enhance its design. Dodge will also conduct consumer clinics for their innovative Fratzonic Chambered Exhaust system. This event marks a significant step towards Dodge's electrified future, demonstrating the blend of tradition and modern technology in muscle cars.
Dodge has unveiled two new series of crate engines for its expanding Direct Connection performance parts lineup: the Hellephant and HurriCrate series. These engines will be showcased at the SEMA Show in Las Vegas from Nov. 1-4, 2022. The Hellephant engines range from approximately 900 to over 1,100 horsepower, while the HurriCrate series offers engines delivering 420 to 550 horsepower. The rollout includes the introduction of the Direct Connection 1500 HEMI Crate Engine, enhancing the availability of factory-backed performance parts through nearly 100 Dodge Power Brokers dealerships.
Dodge and MotorTrend are set to host the eighth edition of Roadkill Nights in 2023, a festival dedicated to street-legal drag racing. The event will feature the Dodge Direct Connection Grudge Race, where competitors will build drag cars using the new HurriCrate Series engines derived from the 3.0L Hurricane Twin Turbo engine. Following a record attendance of over 40,000 in 2022, expectations for this year's event are high. The format includes mentorship for newcomers, pairing experienced racers with novices. More details on the event will be revealed later in 2023.
Mopar is showcasing innovative concepts at the SEMA Show in Las Vegas from Nov. 1-4, highlighting the Jeep CJ Surge, Ram 1500 TRX Gold Shot, and Ram 1500 Backcountry X. The Jeep CJ Surge emphasizes a future battery-electric propulsion system, while both Ram concepts feature custom Mopar accessories for performance and functionality. This year marks Mopar's 85th anniversary, reinforcing its commitment to quality parts and customer service. The exhibit spans over 15,000 square feet, showcasing Mopar's dedication to electrification and performance enhancements.
Stellantis announces a long-term partnership with Derek and Hannah Jeter, launching the 'Eyes Wide Open' marketing campaign for the Grand Wagoneer on October 28, 2022. The multi-faceted campaign includes a 60-second national spot during the World Series, along with additional video content across various media platforms. The Jeter family embodies American values, focusing on family and authenticity, resonating with the Grand Wagoneer's image of premium craftsmanship. The campaign aims to enhance brand visibility and connect with a diverse audience across North America.
Stellantis has reintroduced the Punk'n exterior paint color for the 2023 Jeep Wrangler, available for a limited time. This vibrant orange color, priced at $695, is now open for orders and marks its return after a three-year hiatus. Punk'n is the sixth special-run color in the Wrangler's lineup, appealing to enthusiasts with its bold aesthetic. The Jeep brand emphasizes tradition and adventure, offering electrified models by 2025 to meet sustainability goals.
Dodge has opened ordering for the 2023 Challenger and Charger, marking the last models in their current forms. The new Dodge Horsepower Locator tool enhances the ordering experience by allowing customers to search for available models at dealerships based on specific criteria. Special-edition models include the Shakedown and Super Bee, along with Jailbreak options that let owners customize their muscle cars. The vehicles will feature a commemorative 'Last Call' plaque, and pricing has been announced for various models, enhancing their appeal in the market.
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