All-new, All-electric Ram 1500 REV to Debut During Big Game, Customer Reservations Now Open

Rhea-AI Summary

The Ram brand, part of Stellantis (NYSE:STLA), has unveiled its first all-electric pickup, the Ram 1500 REV, during a Big Game commercial. This marks a significant step in Ram's electrification journey, with production set to begin next year. Consumers can reserve their vehicle through the Rev Insider+ membership program at RamREV.com for a $100 refundable fee, which provides exclusive access to updates and events. The company emphasizes its commitment to innovative and sustainable mobility solutions as outlined in its Dare Forward 2030 strategy.

Positive

• Launch of the all-new Ram 1500 REV, marking the brand's entry into the electric pickup market.
• Production to begin next year, indicating imminent market availability.
• Customer reservations are now open, showing proactive consumer engagement.

Negative

• None.

AUBURN HILLS, Mich., Feb. 12, 2023 /PRNewswire/ --

• Ram brand's first EV pickup – the all-new Ram 1500 REV – debuts to the world in Big Game commercial
• Consumers can reserve their spot in line and become part of the Ram Revolution with the exclusive Rev Insider+ membership program at RamREV.com
• Ram 1500 REV product imagery and initial details now available on Ram.com
• The introduction of the Ram 1500 REV marks the next step in the Ram brand's electrified journey, once again redefining the pickup truck segment
• Production of the all-new Ram 1500 REV to begin next year

The all-new Ram 1500 REV – the first battery-electric light-duty pickup truck from the Ram Truck brand – makes its world debut today in a 60-second Big Game commercial. The standalone Ram Truck brand also announced today that customer reservations for the Ram 1500 REV are now open at RamREV.com.

"The Ram brand has redefined the pickup truck segment before and will once again with the all-new Ram 1500 REV," said Mike Koval Jr., Ram brand CEO – Stellantis. "We believe in bringing the right range of powertrain solutions to our customers, and the Ram 1500 REV will be the first in a lineup of electrified solutions that will add to our current award-winning truck lineup. We are on an exciting electrification journey that will see Ram push past the competition in areas customers care about the most: range, payload, towing and charge time."

Consumers can go to RamREV.com now to learn more about the all-new Ram 1500 REV, see newly released images, and secure their spot to pre-order a vehicle through the Rev Insider+ program. For a one-time $100 refundable fee, the program unlocks privileges that include a chance to reserve a place in line for pre-order and exclusive access to events, news and information about the Ram 1500 REV.

The Ram brand's commitment to offering a full portfolio of electrified solutions supports the Stellantis Dare Forward 2030 strategic plan to lead the way the world moves by delivering innovative, clean, safe and affordable mobility solutions.

Production of the all-new Ram 1500 REV begins next year.

Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster, the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmarks for:

• 1,075 lb.-ft. of torque with Cummins Turbo Diesel
• Towing capacity of 37,090 lbs. with Ram 3500
• Segment first 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Payload of 7,680 lbs. with Ram 3500
• Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
• Best ride and handling with exclusive link coil rear and auto-level air suspensions
• Most interior space with Ram Mega Cab
• The most cargo space available in any traditional full size cargo van
• Most capable full-size off-road pickup – Ram Power Wagon
• Ram 1500 TRX is the quickest, fastest and most powerful mass-produced pickup truck in the world
• Most awarded light-duty truck in America
• Highest owner loyalty of any half-ton pickup

The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2022 Ram 1500 as the best vehicle in the large light-duty pickup category. This marks the third straight year Ram 1500 has received top honors.

The Ram 1500 lineup includes the Know & Go mobile app featuring an immersive experience for customers who want to learn more about their vehicles.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks 
Instagram: www.instagram.com/ramtrucks 
Twitter: www.twitter.com/RamTrucks and @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA

View original content to download multimedia:https://www.prnewswire.com/news-releases/all-new-all-electric-ram-1500-rev-to-debut-during-big-game-customer-reservations-now-open-301744691.html

SOURCE Stellantis

FAQ

What is the Ram 1500 REV?

The Ram 1500 REV is Ram's first all-electric pickup truck, recently unveiled.

How can customers reserve the Ram 1500 REV?

Customers can reserve the Ram 1500 REV through the Rev Insider+ program at RamREV.com for a $100 refundable fee.

When does production of the Ram 1500 REV start?

Production of the all-new Ram 1500 REV is set to begin next year.

What company owns the Ram brand?

The Ram brand is owned by Stellantis, traded under the ticker STLA.

What strategy is Stellantis pursuing with the Ram 1500 REV?

Stellantis is pursuing its Dare Forward 2030 strategy, which focuses on delivering innovative, clean, and affordable mobility solutions.