MEDIA ADVISORY: Dodge Worldwide Product Reveal
The Dodge Last Call Powered by Roadkill Nights Vegas event, scheduled for March 20, 2023, will showcase the final 2023 Dodge "Last Call" special-edition model, marking the end of the current HEMI®-engine-powered Dodge Challenger and Charger. This event features a day of drag racing, thrill rides, and a car show, culminating in a concert by Grammy-winner Diplo. Dodge is also celebrating its 2023 lineup by reviving popular heritage colors and introducing new features for its Charger and Challenger models, which will include a commemorative underhood plaque.
- Final special-edition model launches, creating potential excitement among collectors.
- Revival of popular heritage colors may attract nostalgic customers.
- Event expected to generate media buzz and enhance brand visibility.
- End of HEMI®-engine-powered models could alienate traditional performance customers.
- Transition to electrified performance may require significant investment and market adjustment.
- Dodge Last Call Powered by Roadkill Nights Vegas event will host worldwide debut of the final 2023 Dodge "Last Call" special-edition model
- Event marks the end of one era – the last of the Dodge Challenger and Dodge Charger in their current HEMI®-engine-powered forms – and the birth of a new era of Dodge electrified performance
- Dodge Last Call Powered by Roadkill Nights Vegas event includes a full day of drag racing, Dodge thrill rides, Challenger SRT Demon simulators, a cruise-in car show, sponsor/vendor midway areas, a post-reveal concert and more
Dodge to introduce final "Last Call" special-edition model as part of a high-adrenaline performance festival.
WHERE:
The Strip at
WHO:
For interview requests, please contact
SCHEDULE:
Noon PT | Drag racing begins |
5 p.m. | Drag racing concludes |
6 p.m. |
|
7:30 p.m. | Special post-reveal performance by |
9 p.m. | Event concludes |
MEDIA RSVP:
Please RSVP to
DETAILS:
Additional event parking, check-in and credentialing instructions will be emailed to RSVP'd media guests prior to the
2023 Dodge Charger/Challenger "Last Call" Highlights
Dodge Last Call Powered by Roadkill Nights Vegas event unleashes the seventh and final 2023 "Last Call" special-edition model, commemorating the Dodge Challenger and Dodge Charger, which are coming to an end in their current HEMI®-engine-powered forms at the end of 2023. Six Dodge "Last Call" models have already been introduced: the Dodge Challenger Shakedown,
In addition to the seven "Last Call" special-edition models, Dodge is also celebrating its 2023 model lineup by bringing back three beloved heritage exterior colors, B5 Blue, Plum Crazy purple and Sublime green, and one popular modern color, Destroyer Grey. 2023 Charger and Challenger R/T models will also feature new "345" fender badging, a callout to the 345-cubic-inch HEMI engine under the hood, and all 2023 Dodge Charger and Challenger models will carry a special commemorative "Last Call" underhood plaque.
Dodge also launched a new Horsepower Locator online tool to help
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and
Dodge drives forward as a pure performance brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as an R/T plug-in hybrid electric vehicle (PHEV) version of the all-new 2023 Dodge Hornet, representing the brand's first-ever electrified performance vehicle. Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock; the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world; and the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet. Combined, these four muscle vehicles make Dodge the industry's most powerful brand, offering more horsepower than any other American brand across its entire lineup.
In 2022, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so three years in a row. In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS).
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider
Follow Dodge and company news and video on:
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Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
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YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA
View original content:https://www.prnewswire.com/news-releases/media-advisory-dodge-worldwide-product-reveal-301755030.html
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