FIAT Unveils Latest Fashion Icon, 2025 Fiat 500e Giorgio Armani Collector's Edition, at Los Angeles Auto Show
FIAT unveiled the 2025 Fiat 500e Giorgio Armani Collector's Edition at the Los Angeles Auto Show, combining Italian design with electric mobility. The vehicle features exclusive green and Greige color options, custom GA-logo wheels, and Armani-designed interior elements. The car includes a 42-kWh battery offering up to 149 miles range, 117 horsepower, and fast-charging capability reaching 80% in 35 minutes. Premium features include LED lighting, wireless charging, 10.25-inch Uconnect 5 touchscreen, and Level 2 assisted driving technology. The special edition will be available in Q1 2025, with pricing to be announced later.
FIAT ha presentato la Edizione da Collezione 2025 Fiat 500e Giorgio Armani al Los Angeles Auto Show, combinando design italiano con mobilità elettrica. Il veicolo è disponibile in esclusive opzioni di colore verde e Greige, cerchi personalizzati con il logo GA e elementi interni progettati da Armani. La vettura dispone di una batteria da 42 kWh che offre fino a 149 miglia di autonomia, 117 cavalli e una capacità di ricarica rapida che raggiunge l'80% in 35 minuti. Tra le caratteristiche premium ci sono l'illuminazione a LED, la ricarica wireless, un touchscreen Uconnect 5 da 10,25 pollici e tecnologia di guida assistita di livello 2. Questa edizione speciale sarà disponibile nel primo trimestre del 2025, con prezzi che saranno annunciati in seguito.
FIAT presentó la Edición de Coleccionista 2025 Fiat 500e Giorgio Armani en el Los Angeles Auto Show, fusionando el diseño italiano con la movilidad eléctrica. El vehículo cuenta con opciones de color exclusivas en verde y Greige, llantas personalizadas con el logo GA, y elementos interiores diseñados por Armani. El automóvil incluye una batería de 42 kWh que ofrece hasta 149 millas de autonomía, 117 caballos de fuerza y capacidad de carga rápida que alcanza el 80% en 35 minutos. Las características premium incluyen iluminación LED, carga inalámbrica, pantalla táctil Uconnect 5 de 10.25 pulgadas y tecnología de conducción asistida de nivel 2. La edición especial estará disponible en el primer trimestre de 2025, con precios que se anunciarán más adelante.
FIAT는 로스앤젤레스 오토쇼에서 2025 피아트 500e 조르지오 아르마니 컬렉터스 에디션을 공개하며 이탈리아 디자인과 전기 이동성을 결합했습니다. 이 차량은 독점적인 그린 및 그레이지 색상 옵션, GA 로고가 새겨진 맞춤형 휠, 아르마니 디자인의 내부 요소를 특징으로 합니다. 자동차는 42kWh 배터리를 포함하여 최대 149마일의 주행 거리, 117마력 및 35분 만에 80%까지 빠른 충전 기능을 제공합니다. 프리미엄 기능으로는 LED 조명, 무선 충전, 10.25인치 Uconnect 5 터치스크린, 레벨 2 보조 주행 기술이 포함됩니다. 이 특별판은 2025년 1분기에 출시될 예정이며, 가격은 추후 발표될 예정입니다.
FIAT a dévoilé l'édition collector 2025 Fiat 500e Giorgio Armani au Los Angeles Auto Show, alliant design italien et mobilité électrique. Le véhicule est proposé dans des options de couleurs exclusives vertes et Greige, avec des roues personnalisées portant le logo GA et des éléments intérieurs conçus par Armani. La voiture est équipée d'une batterie de 42 kWh offrant jusqu'à 149 miles d'autonomie, 117 chevaux et une capacité de charge rapide atteignant 80% en 35 minutes. Parmi les caractéristiques haut de gamme, on retrouve un éclairage LED, une recharge sans fil, un écran tactile Uconnect 5 de 10,25 pouces et une technologie de conduite assistée de niveau 2. Cette édition spéciale sera disponible au premier trimestre 2025, avec un prix qui sera annoncé ultérieurement.
FIAT enthüllte die 2025 Fiat 500e Giorgio Armani Collector's Edition auf der Los Angeles Auto Show, die italienisches Design mit elektrischer Mobilität kombiniert. Das Fahrzeug bietet exklusive Farboptionen in Grün und Greige, maßgeschneiderte GA-Logo-Räder und von Armani gestaltete Innenelemente. Das Auto verfügt über eine 42-kWh-Batterie, die bis zu 149 Meilen Reichweite, 117 PS und eine Schnellladefunktion bietet, die in 35 Minuten 80% erreicht. Zu den Premium-Features gehören LED-Beleuchtung, kabelloses Laden, ein 10,25-Zoll-Uconnect-5-Touchscreen und Level-2-Fahrassistenztechnologie. Die Sonderedition wird im ersten Quartal 2025 erhältlich sein, die Preise werden später bekannt gegeben.
- First Stellantis retail battery-electric vehicle in North America
- Fast charging capability: 0-80% in 35 minutes with 85-kW DC charging
- Lightest passenger BEV in its market segment
- Advanced Level 2 assisted driving technology integration
- range of 149 miles compared to competitors
- Pricing information not yet disclosed
Insights
The Fiat 500e Giorgio Armani Collector's Edition represents a strategic luxury positioning but faces significant market challenges. With just 149 miles of range, it lags behind competitors in the premium EV segment where 250+ miles is standard. The 42-kWh battery and 117 horsepower specs position it as a city car rather than a true luxury vehicle competitor.
While the Armani collaboration adds prestige, the range and performance metrics may impact its success in the important US market, where EV adoption is heavily influenced by range anxiety. The 85-kW fast charging capability is decent for the segment, but the overall package suggests this will remain a niche product rather than a volume driver for STLA.
This collaboration exemplifies the growing trend of luxury fashion houses entering the automotive space, following similar moves by Gucci and Louis Vuitton. The timing aligns with increasing demand for premium, -edition EVs among fashion-conscious urban consumers. However, success will heavily depend on pricing strategy - too high could alienate traditional Fiat buyers, while too low could dilute the Armani brand value.
The focus on design elements like custom wheels with GA logos and exclusive colors shows strong brand synergy, but the range may challenge its positioning as a luxury product in the US market where performance expectations are higher.
- Fiat 500e Giorgio Armani Collector's Edition embodies FIAT's commitment to an electric-powered future while showcasing Italian style, elegance and craftsmanship
- Available in two exclusive colors – green and Greige – with matching tone-on-tone eco-leather seats, Fiat 500e Giorgio Armani Collector's Edition features special Armani interior treatment and unique 17-inch wheels with GA logo
- "Ovation," the new Fiat 500e Giorgio Armani Collector's Edition commercial, debuts with the tagline, "Don't drive it, wear it"
At the 2024 Los Angeles Auto Show, in the city known as a global leader and trendsetter in electric vehicles and fashion, the FIAT brand revealed the new 2025 Fiat 500e Giorgio Armani Collector's Edition, the perfect balance of elegance, style and sustainability.
An embodiment of made-in-
"The Fiat 500e Giorgio Armani Collector's Edition represents the finest expression of Italian design, bringing together two legendary icons in the Fiat Cinquecento and Giorgio Armani," said Aamir Ahmed, head of FIAT brand
Produced at the FIAT Mirafiori plant in
The 2025 Fiat 500e Giorgio Armani Collector's Edition will be available in the first quarter of 2025. Pricing will be announced at a later date.
Special Series, Special Colors
For the exterior, designers focused on achieving a sleek, monochromatic look that seamlessly aligns with Armani's aesthetic. The most striking feature of the exterior design are the wheels, custom-made to display the GA logo on a grand scale, ensuring the car makes a bold impression from a distance. The design enhances aerodynamic efficiency through a subtle three-dimensional surface. The wheels feature a sophisticated, burnished two-tone anodized finish and precise lateral grooves, adding elegance to the overall appearance.
Two distinguishing and exclusive colors have been specially created, each underlying the car's elegant design. The first is a signature green, a unique and technically advanced color that mirrors Giorgio Armani's style and refined taste. Both timeless and modern, the second is ceramic Greige, a sophisticated and unmistakable shade created by Armani that merges gray and beige.
The interior, inspired by Armani/Casa and the fashion collection, exemplifies great craftsmanship. Chevron stitching and three-dimensional patterns on the central seat inserts evoke traditional tailoring techniques, while materials within the cabin blend cutting-edge and artisanal methods. Innovative touches include a laser-cut dashboard insert that offers an exquisite woodgrain appearance and delivers the soft touch of luxurious fabric. This is complemented by an intricate embroidery that showcases a dedication to fine, handmade expertise. The vehicle also features the Giorgio Armani logo on the front-seat headrests, with the designer's signature displayed on the dashboard, interior door panels and rear window, reinforcing the collaboration's distinctive character and attention to detail.
Premium Equipment
The 500e Giorgio Armani Collector's Edition boasts premium, high-end features, including standard full LED headlamps and taillamps, wireless charging pad, seven-inch TFT display, and 10.25-inch Uconnect 5 touchscreen with navigation and wireless CarPlay and Android Auto for seamless connectivity.
For audiophiles, the seven-speaker JBL audio system features four Virtual Venues hand-selected by Maestro Andrea Bocelli, offering listeners a virtual-reality audio experience that changes the acoustic characteristics of the car depending on the chosen location.
- My Music Room – An intimate musical experience as if the artist was playing right in front of you
- My Recording Studio – Pure acoustics and beautiful tones of a real recording space
- Giuseppe Verdi Opera House,
Pisa – Feel the nature of music in a theatre setting, enjoying a live performance - Open-air Arena – Hear the unmistakable acoustics and feel the energy of an open-air arena
Additionally, the 500e Giorgio Armani Collector's Edition is offered with the latest safety equipment, ADAS and Level 2 assisted driving technology, ensuring both advanced functionality and a safer driving experience. Safety features include seven air bags, Active Lane Management System, Blind-spot Monitoring, Rear Cross Path detection, Drowsy Driver Detection, Full-speed Forward Collision Warning-Plus, Intelligent Speed Assist, Lane Departure Warning-Plus and Traffic Sign Information. The Level 2 assisted driving technology combines adaptive cruise control and Lane Keep Assist to aid the driver on select roads. The Fiat 500e is the first all-electric car in its segment to offer Level 2, hands-on driver-assist technology.
Fiat 500e BEV Experience
The lightest passenger BEV in the market, the 500e Giorgio Armani Collector's Edition features a 42-kWh battery with a Level 2 (11 kW) charge time of 4.5 hours. BEV capability combined with quintessential design cues make it unmistakably FIAT, with style and sustainability at its core.
Under the hood, the 500e Giorgio Armani Collector's Edition is driven by an electric motor with an output of 117 horsepower and 162 lb.-ft. of torque, delivering spirited performance while managing range – 0-30 mph in under three seconds and a combined range of up to 149 miles.
The Fiat 500e Giorgio Armani Collector's Edition is exceptionally intuitive with no need for instructions, making it easy and fun to drive. Welcoming passengers with a digital melody, it sets the tone for an immersive Italian experience. In addition, the acoustic vehicle alert system (AVAS) "sings" to pedestrians with a song titled, "The Sound of 500," authored by Flavio Ibba-Marco Gualdi. The exclusive melody provides a taste of Italy during the first moments of every drive.
Fast Charging
The 500e Giorgio Armani Collector's Edition handily tackles the common concern of charge time using the equipped 85-kW fast charger system in which five minutes of charge time translates to a range of up to 31 miles, more than what's needed for average daily use. Estimated charge time from 0
New "Ovation" Campaign
This one-of-a-kind collaboration between FIAT and Giorgio Armani is beautifully captured in the captivating Ovation spot. The visual narrative begins with a cover of the iconic song "Città Vuota" as the camera follows the new Fiat 500e Giorgio Armani Edition as it travels through the deserted streets of
During the journey, something unexpected happens: the iconic Via Montenapoleone turns into a catwalk. An enthusiastic public awaits the arrival of the Fiat 500e Giorgio Armani Collector's Edition and, when the car finally makes its entrance, the atmosphere is one of emotion and refinement. The entire city seems to celebrate the arrival of this extraordinary model, while the evocative claim "Don't drive it, wear it" appears.
The Armani Group
Established in 1975 by Giorgio Armani, chairman and CEO, the Armani Group is one of the leading fashion and luxury goods companies in the world. With more than 9,000 employees and nine production plants, the Group designs, manufactures, distributes, and directly retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, cosmetics, fragrances, furniture and home décor, and operates in the areas of food and beverage and hotels.
FIAT Brand
FIAT brand celebrates 125 years as an automaker and some things haven't changed. Iconic Italian design and refinement, plus a fun-to-drive factor, come standard with every Fiat.
In early 2024, FIAT brand will launch the Fiat 500e, the first Stellantis retail battery-electric vehicle offering in
FIAT is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com
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SOURCE Stellantis
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