FCA Reports Fourth-quarter and Full-year 2023 Sales Results
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Insights
The reported 1% decrease in FCA's overall U.S. sales for both Q4 and the full year of 2023 may appear modest, but it signals a potential concern for market share and revenue growth in a highly competitive automotive industry. The increase in commercial fleet sales by 20% is a positive indicator, suggesting that FCA's strategic relationships with businesses are strengthening, which could offset some of the revenue decline from consumer sales.
However, the 124% increase in PHEV sales year over year is a significant development, reflecting a successful pivot towards electrification amidst shifting consumer preferences and regulatory pressures. This positions FCA well within the industry's transition towards sustainability, potentially increasing its appeal to environmentally conscious consumers and investors focused on long-term growth within the electric vehicle (EV) market.
FCA's performance in specific segments, such as the 19% increase for the Chrysler brand and 5% for the Dodge brand, coupled with leading positions in the PHEV market, indicates a robust brand differentiation strategy. The 47% PHEV market share held by FCA is an impressive feat that could contribute to a stronger competitive moat. The financial implications of these figures should be closely monitored in the upcoming quarters for their impact on profit margins, given the typically higher margins on PHEVs and EVs compared to traditional internal combustion engine vehicles.
Investors should also consider the potential impact of the planned launch of eight fully battery-electric vehicles (BEVs) by the end of 2024. If successful, this could significantly enhance FCA's revenue streams and market positioning in the EV segment, which is becoming increasingly important for long-term viability in the auto industry.
The introduction of FCA's first electrified vehicles, such as the Alfa Romeo Tonale and the planned BEV launches, marks a strategic shift in product offerings that aligns with the broader industry's move towards electrification. The Jeep Wrangler 4xe's status as America's best-selling plug-in hybrid indicates a successful blend of traditional brand values with modern technology, which could serve as a blueprint for future product development.
Moreover, the 50% BEV sales mix goal by the end of the decade emphasizes FCA's commitment to the EV market. However, achieving this goal will require significant capital investment and effective management of supply chain and production challenges, particularly in the context of global semiconductor shortages and competition for battery materials.
AUBURN HILLS, Mich., Jan. 3, 2024 /PRNewswire/ --
- FCA 2023 U.S. sales decreased
1% year over year; Q4 2023 sales decreased1% over same quarter last year - Total PHEV
U.S. sales increased124% year over year and118% versus same quarter last year - Chrysler brand 2023 U.S. sales increased
19% year over year - Dodge brand 2023 U.S. sales increased
5% year over year - Jeep® brand fourth-quarter
U.S. sales increased7% over the same period last year - Alfa Romeo brand fourth-quarter
U.S. sales increased9% over the same period last year; brand introduced its first electrified vehicle, the Tonale - Ram brand fourth-quarter
U.S. sales increased3% over the same period last year - FCA takes 1-2-3 spots among best-selling plug-in hybrids in the
U.S. : Jeep brand leads the way with the Jeep Wrangler 4xe as America's best-selling plug-in hybrid vehicle and the Grand Cherokee 4xe is No. 2; the Chrysler Pacifica Hybrid claims No. 3 spot - Stellantis will launch eight fully battery-electric vehicles (BEV) in the
U.S. by the end of 2024, including Jeep Recon, Ram 1500 REV, Wagoneer S, Dodge Charger Daytona and Fiat (500e)RED - All new, all-electric Fiat 500e, available for order now at FiatUSA.com, will arrive on this side of the Atlantic as the first BEV offering from Stellantis
FCA US LLC reports sales of 343,552 vehicles in the fourth quarter and 1,527,090 vehicles for the full 2023 calendar year. Overall, fourth-quarter
The company's total PHEV
"Our sales momentum continues to grow as we head into 2024," said
Alfa Romeo saw fourth-quarter
- The brand introduced its first electrified vehicle, Alfa Romeo Tonale, in the spring of 2023
The Chrysler brand saw overall 2023 U.S. sales increase
- Chrysler Pacifica 2023 total
U.S. sales increased22% year over year - Chrysler Pacifica Hybrid accounted for 23,943 (
20% ) of total Chrysler Pacifica sales of 120,554 in 2023 calendar year - Chrysler Pacifica Hybrid accounted for 2,848 (
34% ) of total Chrysler Pacifica sales of 8,356 in the fourth quarter of 2023 - Chrysler Pacifica Hybrid is the No. 3 best-selling PHEV in the
U.S.
The Dodge brand saw overall 2023 U.S. sales increase
- Dodge Durango 2023 U.S. sales grew
25% year over year - In spring 2023, Dodge launched the all-new 2024 Dodge Hornet G/T and Dodge Hornet R/T, the brand's first electrified vehicle. Total
U.S. sales of the Hornet in 2023 were 9,314 units - Dodge Hornet R/T accounted for 3,591 (
72% ) of Dodge Hornet totalU.S. sales in 2023 - The brand will debut its first fully electric vehicle, Dodge Charger Daytona, in 2024
FIAT brand is electrifying
Jeep brand saw fourth-quarter
- Jeep Wrangler 4xe, the first-ever electrified Jeep Wrangler, remains America's best-selling plug-in hybrid vehicle, with 67,429 (
43% ) of total Jeep WranglerU.S. sales in 2023 - Jeep Wrangler 4xe
U.S. sales increased56% year over year, and76% during the fourth quarter versus the same period last year - Jeep Grand Cherokee 4xe accounted for 45,684 (
19% ) of Grand Cherokee totalU.S. sales in 2023. The Grand Cherokee remains the No. 2 best-selling plug-in hybrid in theU.S. - Grand Cherokee 4xe
U.S. sales increased636% year over year, and216% during the fourth quarter versus the same period last year - Total Grand Cherokee
U.S. sales increased10% year over year and was up22% in the fourth quarter versus the same period last year - Jeep Compass
U.S. sales increased12% year over year and was up28% in fourth quarter versus the same period last year - Jeep Renegade
U.S. sales increased177% during the fourth quarter versus the same period last year - The brand's fully electric Jeep Recon will debut in 2024
The Grand Wagoneer and Wagoneer continue to gain sales momentum.
- Wagoneer fourth-quarter
U.S. sales in 2023 increased39% versus the same period last year - Grand Wagoneer fourth quarter
U.S. sales in 2023 increased9% versus the same period last year - The fully-electric Wagoneer S will debut this year alongside the Jeep Recon. The vehicles represent the brand's start to its electrification strategy to provide new levels of efficiency, environmental responsibility, performance and capability, on and off the road
Ram brand fourth-quarter
- Ram pick-up truck
U.S. sales increased7% in the fourth quarter versus the same quarter last year - Best year ever for Ram ProMaster van, 2023 U.S. sales increased
34% year over year - Best fourth quarter ever for Ram ProMaster van,
U.S. sales up13% versus the same period last year - Best year ever for Ram brand's
U.S. sales within its commercial fleet channel; 2023 U.S. sales increased17% year over year - Ram Truck brand unveiled its Ram 1500 REV, set to arrive in dealerships this year
- All-new 2025 Ram 1500 Ramcharger unveiled with class-shattering unlimited battery-electric range
- New 2025 Ram 1500 with more powerful, more fuel-efficient Hurricane engine family unveiled
FCA US LLC is a North American automaker based in
FCA US LLC Sales Summary Q4 2023 | |||||||
Q4 Sales | Vol % | CYTD Sales | Vol % | ||||
Model | Curr Yr | Pr Yr | Change | Curr Yr | Pr Yr | Change | |
Compass | 24,613 | 19,209 | 28 % | 96,173 | 86,175 | 12 % | |
Patriot | 1 | 0 | 1 | 4 | -75 % | ||
Wrangler | 30,030 | 34,253 | -12 % | 156,581 | 181,409 | -14 % | |
Gladiator | 13,660 | 17,587 | -22 % | 55,188 | 77,855 | -29 % | |
Cherokee | 1,592 | 9,470 | -83 % | 24,609 | 40,322 | -39 % | |
Grand Cherokee | 61,723 | 50,800 | 22 % | 244,594 | 223,345 | 10 % | |
Renegade | 10,450 | 3,773 | 177 % | 26,011 | 27,549 | -6 % | |
Wagoneer | 8,266 | 5,943 | 39 % | 29,149 | 36,219 | -20 % | |
Grand Wagoneer | 2,483 | 2,282 | 9 % | 10,618 | 11,736 | -10 % | |
JEEP BRAND | 152,818 | 143,317 | 7 % | 642,924 | 684,614 | -6 % | |
Ram P/U | 112,486 | 105,255 | 7 % | 444,926 | 468,344 | -5 % | |
ProMaster Van | 21,323 | 18,905 | 13 % | 81,663 | 60,936 | 34 % | |
ProMaster City | 554 | 5,713 | -90 % | 12,887 | 15,914 | -19 % | |
RAM BRAND | 134,363 | 129,873 | 3 % | 539,476 | 545,194 | -1 % | |
200 | 3 | 0 | 4 | 2 | 100 % | ||
300 | 2,010 | 2,330 | -14 % | 13,169 | 14,087 | -7 % | |
Town & Country | 2 | 0 | 2 | 0 | |||
Pacifica | 8,356 | 22,722 | -63 % | 120,554 | 98,624 | 22 % | |
CHRYSLER BRAND | 10,371 | 25,052 | -59 % | 133,729 | 112,713 | 19 % | |
Dart | 3 | 0 | 3 | 4 | |||
Viper | 2 | 0 | 2 | 1 | |||
Hornet | 4,964 | 0 | New | 9,314 | 0 | New | |
Charger | 12,273 | 17,414 | -30 % | 75,920 | 80,074 | -5 % | |
Challenger | 9,610 | 12,966 | -26 % | 44,960 | 55,060 | -18 % | |
Journey | 23 | 7 | 229 % | 36 | 194 | -81 % | |
Caravan | 25 | 1 | 2400 % | 27 | 27 | 0 % | |
Durango | 15,614 | 15,890 | -2 % | 69,196 | 55,433 | 25 % | |
DODGE BRAND | 42,514 | 46,278 | -8 % | 199,458 | 190,795 | 5 % | |
500 | 14 | 0 | 16 | 8 | 100 % | ||
500L | 4 | 0 | 7 | 8 | -13 % | ||
500X | 132 | 118 | 12 % | 554 | 875 | -37 % | |
Spider | 28 | 0 | 28 | 24 | 17 % | ||
FIAT BRAND | 178 | 118 | 51 % | 605 | 915 | -34 % | |
Giulia | 767 | 1,430 | -46 % | 3,461 | 5,092 | -32 % | |
Alfa 4C | 0 | 0 | 1 | 1 | 0 % | ||
Stelvio | 1,308 | 1,601 | -18 % | 5,340 | 7,752 | -31 % | |
Tonale | 1,233 | 0 | New | 2,096 | 0 | New | |
ALFA ROMEO | 3,308 | 3,031 | 9 % | 10,898 | 12,845 | -15 % | |
FCA US LLC | 343,552 | 347,669 | -1 % | 1,527,090 | 1,547,076 | -1 % |
For the methodology of determining FCA US LLC monthly sales click here. These statements are based on current expectations and projections about future events and, by their nature, are subject to inherent risks and uncertainties. They relate to events and depend on circumstances that may or may not occur or exist in the future and, as such, undue reliance should not be placed on them. Actual results may differ materially from those expressed in such statements as a result of a variety of factors, including: volatility and deterioration of capital and financial markets, changes in commodity prices, changes in general economic conditions, economic growth and other changes in business conditions, weather, floods, earthquakes or other natural disasters, changes in government regulation, production difficulties, including capacity and supply constraints, and many other risks and uncertainties, most of which are outside of our control.
Stellantis North America
Stellantis (NYSE: STLA) is one of the world's leading automakers and a mobility provider. In North America, it's best known for producing and selling vehicles in a portfolio of iconic and award-winning brands such as Jeep®, Chrysler, Dodge, Ram, Alfa Romeo and Fiat. Powered by its diversity, Stellantis leads the way the region and the world move – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com.
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SOURCE FCA US LLC