Dodge Enters Nitrocross Series, Dreyer & Reinbold Racing Team to Compete in 1,000-plus-horsepower Dodge Hornet R/T FC1-X Rally Cars
Dodge is entering the 2024-2025 Nitrocross Series with four 1,000-plus-horsepower Dodge Hornet R/T FC1-X electric-powered race cars in the Group E class. The cars will be fielded by the Dreyer & Reinbold Racing (DRR) team, with drivers including 17-year-old Lia Block and two-time Group E champion Robin Larsson. The series begins on Sept. 7-8 at Richmond Raceway and includes 10 events across five locations. Nitrocross, introduced by Travis Pastrana in 2020, features tracks with pavement and dirt surfaces and is known for its spectacular jumps and wild drifts. The Dodge Hornet R/T FC1-X can accelerate from 0-60 in 1.4 seconds and produces nearly 2g of acceleration from a standing start.
Dodge parteciperà alla Nitrocross Series 2024-2025 con quattro auto da corsa elettriche Dodge Hornet R/T FC1-X con oltre 1.000 cavalli nel gruppo E. Le vetture saranno gestite dal team Dreyer & Reinbold Racing (DRR), con guidatori tra cui Lia Block, di 17 anni, e il due volte campione del gruppo E Robin Larsson. La serie inizierà il 7-8 settembre al Richmond Raceway e comprende 10 eventi in cinque località. La Nitrocross, introdotta da Travis Pastrana nel 2020, presenta circuiti con superfici asfaltate e sterrate ed è nota per i suoi salti spettacolari e le derapate mozzafiato. La Dodge Hornet R/T FC1-X può accelerare da 0 a 60 in 1,4 secondi e produce quasi 2 g di accelerazione da fermo.
Dodge participará en la Nitrocross Series 2024-2025 con cuatro coches de carreras eléctricos Dodge Hornet R/T FC1-X de más de 1.000 caballos de fuerza en la clase Grupo E. Los coches serán parte del equipo Dreyer & Reinbold Racing (DRR), con conductores que incluyen a Lia Block, de 17 años, y al campeón de Grupo E en dos ocasiones Robin Larsson. La serie comenzará del 7 al 8 de septiembre en Richmond Raceway e incluye 10 eventos en cinco ubicaciones. La Nitrocross, introducida por Travis Pastrana en 2020, cuenta con pistas de asfalto y tierra y es conocida por sus saltos espectaculares y derrapes salvajes. La Dodge Hornet R/T FC1-X puede acelerar de 0 a 60 en 1.4 segundos y produce casi 2 g de aceleración desde un arranque detenido.
Dodge는 2024-2025 Nitrocross Series에 1,000마력 이상의 전기 레이싱카 Dodge Hornet R/T FC1-X 네 대를 그룹 E 클래스에 출전시킵니다. 이 차량들은 Dreyer & Reinbold Racing (DRR) 팀에 의해 운영되며, 17세의 Lia Block과 두 번의 그룹 E 챔피언 Robin Larsson가 드라이버로 참가합니다. 시리즈는 9월 7일부터 8일까지 리치몬드 레이스웨이에서 시작하며, 5개 장소에서 10개의 이벤트가 포함됩니다. 2020년에 Travis Pastrana가 도입한 Nitrocross는 포장 도로와 비포장 도로가 있는 트랙으로 구성되며, 화려한 점프와 와일드 드리프트로 유명합니다. Dodge Hornet R/T FC1-X는 0에서 60까지 1.4초 만에 가속할 수 있으며, 정지 상태에서 거의 2g의 가속을 생성합니다.
Dodge s'engage dans la Nitrocross Series 2024-2025 avec quatre voitures de course électriques Dodge Hornet R/T FC1-X de plus de 1.000 chevaux dans la classe Groupe E. Les voitures seront engagées par l'équipe Dreyer & Reinbold Racing (DRR), avec des pilotes dont la jeune Lia Block, 17 ans, et le champion du Groupe E à deux reprises Robin Larsson. La série débute les 7 et 8 septembre au Richmond Raceway et comprend 10 événements dans cinq lieux. La Nitrocross, introduite par Travis Pastrana en 2020, propose des pistes avec des surfaces pavées et des terrains en terre et est connue pour ses sauts spectaculaires et ses drifts fous. La Dodge Hornet R/T FC1-X peut accélérer de 0 à 60 en 1,4 seconde et produit près de 2 g d'accélération au départ arrêté.
Dodge nimmt an der Nitrocross Series 2024-2025 mit vier elektrisch betriebenen Rennwagen Dodge Hornet R/T FC1-X mit über 1.000 PS in der Gruppe E teil. Die Fahrzeuge werden vom Dreyer & Reinbold Racing (DRR) Team eingesetzt, zu den Fahrern zählen die 17-jährige Lia Block und der zweifache Gruppen-E-Meister Robin Larsson. Die Serie beginnt am 7. und 8. September auf dem Richmond Raceway und umfasst 10 Veranstaltungen an fünf Standorten. Nitrocross, das 2020 von Travis Pastrana eingeführt wurde, bietet Strecken mit Asphalt- und Schotteroberflächen und ist bekannt für spektakuläre Sprünge und wilde Drifts. Die Dodge Hornet R/T FC1-X kann in 1,4 Sekunden von 0 auf 60 beschleunigen und erzeugt aus dem Stand heraus fast 2 g Beschleunigung.
- Dodge enters the fast-growing Nitrocross Series, potentially expanding its market reach
- Partnership with championship-winning Dreyer & Reinbold Racing team
- Showcases Dodge's electric vehicle technology with 1,000-plus-horsepower race cars
- Targets younger audience, with 75% of Nitrocross fans aged 18-34
- Opportunity for brand exposure through televised events on FOX network
- None.
Insights
Dodge's entry into the Nitrocross Series marks a significant strategic move for the brand. This decision aligns with Dodge's performance-oriented image and targets a younger demographic, with nearly 75% of Nitrocross fans aged 18-34. The use of electric-powered Dodge Hornet R/T FC1-X race cars showcases the brand's commitment to electrification while maintaining its performance heritage.
The 1,000-plus-horsepower vehicles demonstrate Dodge's technological capabilities and could serve as a testbed for future electric performance vehicles. This move may help Dodge maintain relevance in a rapidly evolving automotive landscape, potentially boosting brand awareness and sales of its production Hornet models.
However, the impact on Dodge's bottom line may be in the short term, as motorsports investments typically have a long payoff period. The true value lies in brand positioning and technological development rather than immediate financial returns.
Dodge's entry into Nitrocross is a shrewd marketing move. The series' rapid growth and unique format offer Dodge an excellent platform to showcase its performance credentials to a younger, enthusiastic audience. The "controlled chaos" nature of Nitrocross aligns well with Dodge's bold brand image.
The decision to field four competitive drivers, including 17-year-old Lia Block, demonstrates a commitment to diversity and youth engagement. This could help Dodge broaden its appeal beyond traditional muscle car enthusiasts.
The Dodge Hornet Rally Rides at events provide a direct link between racing and production vehicles, potentially driving consumer interest and sales. However, the effectiveness of this strategy will depend on Dodge's performance in the series and its ability to translate racing success into brand loyalty and sales conversions.
The Dodge Hornet R/T FC1-X race car showcases impressive EV technology. With 1,070 horsepower and a 0-60 mph time of just 1.4 seconds, it demonstrates the potential of electric powertrains for high-performance applications. This could help change perceptions about EVs among performance enthusiasts.
The use of axial flux motors is noteworthy, as this technology is known for its high power density and efficiency. This choice suggests Dodge is pushing the boundaries of EV performance technology.
However, it's important to note the significant gap between the race car's capabilities and those of the production Dodge Hornet R/T. With 288 horsepower and a 0-60 time of 5.6 seconds, the street version, while impressive for its segment, is far from its racing counterpart. This disparity might create unrealistic expectations among consumers.
AUBURN HILLS, Mich., Sept. 6, 2024 /PRNewswire/ --
- Dodge is entering the 2024-2025 Nitrocross Series with new Dodge Hornet R/T FC1-X electric-powered cars competing in the Group E class
- Four 1,000-plus-horsepower, all-wheel-drive Dodge Hornet R/T FC1-X race cars will be fielded by the Nitrocross Group E championship-winning Dreyer & Reinbold Racing (DRR) team
- Seventeen-year-old Lia Block will drive the flagship Dodge Hornet R/T FC1-X race car, with DRR teammates Robin Larsson, Fraser McConnell and Andres Bakkerud part of the talented group of Dodge Hornet FC1-X drivers
- Nitrocross, introduced by motorsports star Travis Pastrana in 2020, is one of the fastest growing racing series in
North America , featuring many of the world's best rally racers in five classes - Called "controlled chaos" by its fans, Nitrocross features tracks with pavement and dirt surfaces, with 10 events at five locations, beginning at Richmond Raceway on Sept. 7-8
Richmond event will host Dodge Hornet Rally Rides, allowing fans to ride along for hot laps and experience a production-spec Dodge Hornet R/T on a specially built course- Dodge Hornet R/T FC1-X DRR race cars are powered by four axial flux motors, generating the equivalent of 1,070 horsepower (800 kW)
- Dodge Hornet R/T FC1-X vehicles are capable of accelerating from 0-60 in just 1.4 seconds and produce nearly 2g of acceleration from a standing start
- The production Dodge Hornet R/T plug-in hybrid, the first-ever electrified performance vehicle from Dodge, delivers most powerful compact utility vehicle in its segment with 288 horsepower and 383 lb.-ft. of torque
- For more information on the Dodge Hornet R/T and Dodge Hornet GT, visit Dodge.com
- Follow Dodge Motorsports action at DodgeGarage and the @DodgeMoparMotorsports Instagram channel
Dodge is making its debut in the 2024-2025 Nitrocross Series with the introduction of four Dodge Hornet R/T FC1-X electric-powered race cars in the Group E class, set to begin competing at the season-opening Nitrocross event scheduled for Sept. 7-8 at
The Dodge Hornet R/T FC1-X car, a 1,000-plus-horsepower all-wheel-drive race car, will be fielded by the Nitrocross Group E championship-winning Dreyer & Reinbold Racing (DRR) team, with four vehicles entered during the 10-race national tour.
"Nearly
Seventeen-year-old Lia Block (
Block has already made history as the youngest American Rally Association champion and has previously raced in the Nitrocross NEXT class. She is also the youngest competitor ever in the Group E class and the first and only woman in the class. Larsson, 32, is a former FIA European Rallycross Champion (2014) and captured the last two Nitrocross Group E titles for DRR with seven victories in the past two campaigns, while McConnell, 25, is the 2019 ARX2 Rallycross series champion and has won four Nitrocross Group E races in the last two years. Bakkerud, 32, has placed second and fourth in the Group E division with two wins.
The Nitrocross Series, initially introduced by motorsports star Travis Pastrana in 2020, has been one of the fastest growing and popular motorsports tours in
"Nitrocross is thrilled to welcome Dodge to the series as our first official manufacturer entry," said Chip Pankow, Nitrocross general manager. "Dodge is about performance and so are we, and we can't wait to see them prove it on the track."
Called "controlled chaos" by its fans, the Nitrocross Series is contested on both pavement and dirt surfaces in the 10-round series, which will commence in
- Utah Motorsports Campus in
Salt Lake City (Oct. 5-6) - Firebird Motorsports Park near
Phoenix (Nov. 15-16) - Miami Marine Stadium (Jan. 11-12)
Las Vegas course (March 1-2)
The Nitrocross series will be televised all season on the FOX network.
The four Dodge Hornet R/T FC1-X race cars are powered by axial flux motors, generating the equivalent of 1,070 horsepower (800 kW), with the capability of accelerating from 0-60 in just 1.4 seconds and producing nearly 2g of acceleration from a standing start — more than enough to propel vehicles across the 200-foot gap jumps that are common on Nitrocross courses. The Dodge Hornet R/T FC1-X features a tubular chassis, carbon-fiber chassis tub, Alcon braking system, electric power-assisted steering, front and rear double wishbone R53 suspension with adjustable camber/caster with 12-inch wheel travel and adjustable front and rear anti-roll bars.
The Dodge Hornet R/T FC1-X Group E machines are developed and maintained by the Dreyer & Reinbold Racing organization, a longtime IndyCar team and current championship-winning Group E Nitrocross operation based in
"Dodge is well known as America's performance brand, and to carry the Dodge brand's banner and compete in Dodge Hornet R/T FC1-X cars is the perfect fit for our group," said team owner Dennis Reinbold. "Like Dodge, we love to go fast, so it's like we share the same DNA. It's such a great alignment for us to compete in Nitrocross as it continues to grow at a record-breaking pace. The level of excitement is growing throughout this series and Dodge has just cranked it up even more. Fans have to come out and see the power of these cars battling as they literally fly around the track."
Dodge Hornet
The Nitrocross kickoff event in
The Dodge Hornet disrupts the fast-growing compact utility vehicle (CUV) segment, building buzz with a distinctive Dodge combination of muscular styling wrapped around best-in-class standard performance from a multi-energy powertrain roster and a swarm of class-exclusive performance features. The Dodge Hornet R/T performance hybrid — the first-ever electrified performance vehicle from Dodge — delivers the most powerful utility vehicle in the segment with 288 horsepower and 383 lb.-ft. of torque, offering 32 miles of all-electric range via a 15.5-kWh lithium-ion battery, as well as 77 MPGe and 360 miles of total range.
The Hornet R/T carries extra sting with a class-exclusive, on-demand PowerShot feature that supplies a burst of 30 horsepower, reaching 0 to 60 mph in 5.6 seconds, while the Dodge Hornet GT reaches 0 to 60 mph in 6.5 seconds in Sport Mode. The Dodge Hornet GT is the industry's fastest and most powerful gas-powered compact utility vehicle. Fueled by the Hurricane4 engine, a 2.0-liter turbocharged inline four cylinder, the GT boasts the segment's most powerful gas engine at 268 horsepower and 295 lb.-ft. of torque.
For more information on the Dodge Hornet, visit Dodge.com.
@DodgeMoparMotorsports on Instagram
The @DodgeMoparMotorsports Instagram channel continues to share content capturing Dodge//SRT Mopar drivers on the track. Fans can see action from the NHRA Mission Drag Racing Series and NHRA Sportsman grassroots racers, competing in classes such as Factory Stock Showdown, Stock and Super Stock, as well as additional motorsports series.
Dodge//SRT
For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.
The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world's quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.
Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet.
Fans can follow all the NHRA action this season at DodgeGarage, the one-stop portal for Dodge//SRT and Mopar drag-racing news, including daily updates and access to an online racing HQ, news, events, galleries, available downloads and merchandise.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis (NYSE: STLA).
Mopar
Mopar is the global name for Stellantis genuine parts and authentic accessories.
A simple combination of the words MOtor and PARts, Mopar offers exceptional service, parts and customer-care. Born in 1937 as the name of a line of antifreeze products, Mopar has evolved over more than 85 years to represent both complete vehicle care and authentic performance for owners and enthusiasts worldwide.
Mopar made its mark in the 1960s during the muscle-car era with performance parts to enhance speed and handling for both on-road and racing use. Later, Mopar expanded to include technical service and customer support, and today integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.
Complete information on Mopar is available at www.mopar.com and the newly redesigned Mopar blog at blog.mopar.com.
Follow Dodge, Mopar and Stellantis news and video on:
Company blog: blog.stellantisnorthamerica.com
Media website: media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
DodgeGarage: www.dodgegarage.com
Mopar brand: www.mopar.com
Mopar blog: blog.mopar.com
Facebook: www.facebook.com/dodge and www.facebook.com/mopar
Instagram: @DodgeMoparMotorsports, @DodgeOfficial and @OfficialMopar
Twitter: @Dodge, @OfficialMopar and @StellantisNA
YouTube: www.youtube.com/dodge, www.youtube.com/c/mopar and www.youtube.com/StellantisNA
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SOURCE Stellantis
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