Chrysler Brand Brings 'Vanlightenment' to Consumers With Multimedia Marketing Campaign for Chrysler Pacifica and Pacifica Hybrid

Rhea-AI Summary

The Chrysler brand has launched a new multimedia campaign called "Vanlightenment" for the Pacifica and Pacifica Hybrid. This campaign, which includes television, digital, and social media components, aims to humorously illustrate how the Chrysler Pacifica serves as a support system for families amidst daily chaos. Featuring relatable scenarios, the campaign highlights the vehicle's features like the Stow 'n Go seating, infotainment with Amazon FireTV, and its impressive fuel economy. The campaign is built on three 30-second spots, emphasizing the Pacifica's role in providing peace and harmony for families.

Positive

• Launch of the "Vanlightenment" campaign aimed at increasing brand visibility and consumer engagement.
• Features of the Chrysler Pacifica include innovative Stow 'n Go seating and advanced infotainment options.
• The Pacifica Hybrid offers impressive fuel economy, achieving over 80 MPGe in electric-only mode and a total range exceeding 500 miles.

Negative

• None.

AUBURN HILLS, Mich., March 22, 2023 /PRNewswire/ -- 

• New campaign "Vanlightenment" for the Chrysler Pacifica and Pacifica Hybrid spans television, digital and social media, including Chrysler brand's Facebook, Twitter and Instagram channels
• Through relatable scenarios of real-life challenges, campaign humorously showcases how the Chrysler Pacifica serves as a support system for families and brings harmony within their chaotic lives
• "Vanlightenment" features three 30-second spots with the broadcast debut of "Courage;" all videos are now viewable on the Chrysler brand's official YouTube channel

Chrysler brand is launching a new multimedia advertising campaign for the Chrysler Pacifica and Pacifica Hybrid that comically showcases the chaotic lives that families lead, while highlighting the harmony that the minivan's ingenious Stow 'n Go, Stow 'n Vac, infotainment with Amazon FireTV, and unprecedented plug-in hybrid range and fuel economy confirms Pacifica's role as the ultimate solution for parents to achieve "Vanlightenment."

"With this campaign, we wanted to bring a bit of light-heartedness to the daily chaos that our Chrysler Pacifica and Pacifica Hybrid owners may experience," said Marissa Hunter, senior vice president of marketing, Stellantis North America. "'Vanlightenment' recognizes that while raising a family is a beautiful event, it often can be challenging and in need of having the right tool or in this case, the right vehicle, that can deliver a sense of peace and order."

"The Chrysler brand is committed to delivering harmony in our customers' driving and ownership experiences that makes their lives easier with innovative high-tech features, award-winning interior design, comfort and safety technology," said Chris Feuell, Chrysler brand CEO – Stellantis. "The Chrysler Pacifica and Pacifica Hybrid are specifically designed as the ultimate family vehicle that simplifies and streamlines everyday life, offering innovative and premium seating and storage to carry everything, screens for every child and seamlessly connected infotainment and safety features."

The premiere 30-second television spot, "Courage," features a relatable scenario of how traveling long distances can be chaotic and stressful, especially if you have the wrong vehicle. However, "vanlightenment" is found with the Chrysler Pacifica Hybrid, allowing parents to have the courage and the peace of mind that their vehicle can not only go further, but also will keep their kids calm and entertained with Amazon FireTV and its premium interior.

Two additional 30-second spots are now viewable on the Chrysler brand's official YouTube channel

"Personal Space" (30 seconds)

"Inner Peace" (30 seconds)

The Chrysler brand created the campaign in partnership with Doner.

Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, advanced innovation and technology since the company was founded in 1925. The Chrysler Pacifica continues to reinvent the minivan, a segment Chrysler invented nearly 40 years ago. Pacifica delivers an unprecedented level of functionality, versatility, technology and bold styling along with the most standard safety features in the industry and most advanced available all-wheel-drive system in its class. The available innovative plug-in hybrid powertrain takes this revolutionary vehicle a step further. It's the first electrified vehicle in the minivan segment and achieves more than 80 MPGe in electric-only mode, has an all-electric range of more than 30 miles and a total range of more than 500 miles. Chrysler Pacifica is also the most awarded minivan over the last six years with more than 170 honors and industry accolades since its introduction as a minivan. The Chrysler 300 lineup delivers on the brand's promise of accessible luxury, with iconic and elegant design, world-class performance, efficiency and quality. Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Chrysler and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Chrysler brand: www.chrysler.com
Facebook: www.facebook.com/chrysler
Instagram: https://www.instagram.com/chrysler 
Twitter: www.twitter.com/chrysler or @StellantisNA
YouTube: www.youtube.com/chrysler or https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What is the "Vanlightenment" campaign for Chrysler Pacifica?

The "Vanlightenment" campaign is a multimedia advertising initiative showcasing the Chrysler Pacifica and Pacifica Hybrid, emphasizing their features for family convenience.

What features does the Chrysler Pacifica highlight in the Vanlightenment campaign?

The campaign highlights features such as Stow 'n Go seating, Amazon FireTV infotainment, and excellent fuel economy.

When was the Chrysler "Vanlightenment" campaign launched?

The campaign was launched on March 22, 2023.

How does the Chrysler Pacifica Hybrid perform in terms of fuel economy?

The Chrysler Pacifica Hybrid achieves over 80 MPGe in electric-only mode and has a total driving range exceeding 500 miles.

Where can I watch the ads from the Chrysler "Vanlightenment" campaign?

The ads can be viewed on the Chrysler brand's official YouTube channel.