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Yamamoto Celebrates 45 Years of Moving Mountains for Clients

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Yamamoto, a Stagwell (STGW) company, celebrates its 45th anniversary as a creative agency. Founded in 1979 by Peter Seitz, Hideki Yamamoto, and Miranda Moss, the agency has evolved from brand design and identity to a full-service creative powerhouse. CEO Kathy McCuskey emphasizes the agency's curious, creative, and courageous approach, building on its founders' legacy.

The agency has expanded into journalism-based brand storytelling and emerging technologies like AI and AR. Chief Creative Officer Michael Stelmaszek aims to make clients proud and competitors jealous. Yamamoto's digital practice includes ecommerce, web design, and spatial computing. The agency has won numerous awards and was named one of the Twin Cities Best Places to Work in 2024.

Yamamoto, un'azienda di Stagwell (STGW), celebra il suo 45° anniversario come agenzia creativa. Fondata nel 1979 da Peter Seitz, Hideki Yamamoto e Miranda Moss, l'agenzia si è evoluta da un design di marca e identità a una potenza creativa a servizio completo. Il CEO Kathy McCuskey sottolinea l'approccio curioso, creativo e coraggioso dell'agenzia, costruendo sull'eredità dei suoi fondatori.

L'agenzia si è espansa nel storytelling di marca basato sul giornalismo e nelle tecnologie emergenti come AI e AR. Il Chief Creative Officer Michael Stelmaszek punta a rendere i clienti orgogliosi e i concorrenti gelosi. La pratica digitale di Yamamoto comprende ecommerce, design web e computing spaziale. L'agenzia ha vinto numerosi premi ed è stata nominata uno dei Posti Migliori in cui Lavorare nelle Twin Cities nel 2024.

Yamamoto, una empresa de Stagwell (STGW), celebra su 45° aniversario como agencia creativa. Fundada en 1979 por Peter Seitz, Hideki Yamamoto y Miranda Moss, la agencia ha evolucionado de un diseño de marca y identidad a un poderoso servicio creativo integral. La CEO Kathy McCuskey enfatiza el enfoque curioso, creativo y valiente de la agencia, construyendo sobre el legado de sus fundadores.

La agencia se ha expandido hacia el storytelling de marca basado en el periodismo y tecnologías emergentes como IA y AR. El Director Creativo Michael Stelmaszek tiene como objetivo hacer que los clientes se sientan orgullosos y que los competidores sientan envidia. La práctica digital de Yamamoto incluye comercio electrónico, diseño web y computación espacial. La agencia ha ganado numerosos premios y fue nombrada uno de los Mejores Lugares para Trabajar en las Twin Cities en 2024.

야마모토는 Stagwell (STGW) 회사로서 45주년을 맞아 창의적인 에이전시로서의 성장 과정을 기념합니다. 1979년 Peter Seitz, Hideki Yamamoto 및 Miranda Moss에 의해 설립된 이 에이전시는 브랜드 디자인 및 아이덴티티에서 풀서비스 창의적 파워하우스로 발전했습니다. CEO Kathy McCuskey는 창립자들의 유산을 바탕으로 하는 호기심 많고, 창의적이며, 용기 있는 접근 방식을 강조합니다.

이 에이전시는 저널리즘 기반 브랜드 스토리텔링AI와 AR과 같은 신기술로 확장되었습니다. Chief Creative Officer Michael Stelmaszek는 고객들을 자랑스럽게 하고 경쟁자들을 질투하게 만들 목표를 세웁니다. 야마모토의 디지털 실무에는 전자상거래, 웹 디자인 및 공간 컴퓨팅이 포함됩니다. 이 에이전시는 여러 차례 수상을 하였고 2024년에는 트윈 시티에서 일하기 좋은 곳 중 하나로 선정되었습니다.

Yamamoto, une entreprise de Stagwell (STGW), célèbre son 45ème anniversaire en tant qu'agence créative. Fondée en 1979 par Peter Seitz, Hideki Yamamoto et Miranda Moss, l'agence a évolué d'un design de marque et d'identité à une véritable puissance créative à service complet. La PDG Kathy McCuskey met l'accent sur l'approche curieuse, créative et courageuse de l'agence, s'appuyant sur l'héritage de ses fondateurs.

L'agence s'est élargie à la narration de marque basée sur le journalisme et aux technologies émergentes telles que IA et AR. Le Directeur Créatif Michael Stelmaszek vise à rendre les clients fiers et à rendre les concurrents jaloux. La pratique numérique de Yamamoto inclut le commerce électronique, la conception web et l'informatique spatiale. L'agence a remporté de nombreux prix et a été désignée comme l'un des Meilleurs Lieux de Travail des Twin Cities en 2024.

Yamamoto, ein Unternehmen von Stagwell (STGW), feiert sein 45-jähriges Jubiläum als kreative Agentur. Gegründet 1979 von Peter Seitz, Hideki Yamamoto und Miranda Moss, hat sich die Agentur von Marken-Design und Identität zu einer umfassenden kreativen Kraft entwickelt. CEO Kathy McCuskey betont den neugierigen, kreativen und mutigen Ansatz der Agentur und baut auf dem Erbe ihrer Gründer auf.

Die Agentur hat sich auf journalismusbasiertes Geschichtenerzählen für Marken und aufkommende Technologien wie KI und AR ausgeweitet. Chief Creative Officer Michael Stelmaszek hat das Ziel, die Kunden stolz zu machen und die Wettbewerber neidisch zu machen. Yamamotos digitale Praxis umfasst E-Commerce, Webdesign und räumliches Computing. Die Agentur hat zahlreiche Auszeichnungen gewonnen und wurde 2024 als einer der Besten Arbeitsplätze in den Twin Cities ausgezeichnet.

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A Stagwell (STGW) Company

MINNEAPOLIS, July 25, 2024 /PRNewswire/ -- This week, award-winning creative agency Yamamoto celebrates 45 years of moving mountains for their clients. Founded in 1979 by the late Peter Seitz, Hideki Yamamoto, and the late Miranda Moss, what was then called Seitz Yamamoto Moss pioneered the emerging field of brand design and identity. Over the years, Yamamoto has become a full-service creative agency. With brand still at the heart of their offering, Yamamoto has expanded most recently into journalism-based brand storytelling and emerging technology, including AI and AR initiatives to round out the already integrated capabilities of the agency. 

"The goal of the creative department is to make our clients proud and make their competitors jealous."

"As we reflect on Yamamoto's 45-year history, we're grateful for the groundwork laid by Seitz, Yamamoto and Moss," said Kathy McCuskey, CEO of Yamamoto. "We're a curious, creative and courageous group, proud to be carrying forward such a powerful creative legacy. Yamamoto wouldn't be what it is today without the foundation of their talent and visionary leadership. We look forward to continued growth for another 45 years." 

The creative culture of Yamamoto was born out of a desire to make brands more visible and impactful. In the early days, that meant approaching something as mundane as a corporate identity and elevating the typography, color scheme, logo, voice and tone to a level of artistry that was revolutionary at the time. Today, Yamamoto brings that same passion and precision to brand work that is creative, effective and culturally relevant.  

"The goal of the creative department is to make our clients proud and make their competitors jealous," said Michael Stelmaszek, Chief Creative Officer.  

The entrepreneurial spirit of the founders also lives on in how the agency continues to evolve. Today, Yamamoto has a robust digital practice that includes ecommerce, web design, digital marketing and spatial computing. Yamamoto is also assembling an AI team to take advantage of the latest in emerging tech.  

"Our group is extremely future forward, but we don't believe in technology for technology's sake," said Jon Trettel, Chief Digital Officer. "Everything we're building is designed to solve specific business problems for our clients." 

Since 1979, Yamamoto has been reinventing, elevating and amplifying brands around the world. Over the past four years, the agency has won recognition across industries and disciplines from a variety of award shows, including AdFed, Healthcare Advertising Awards, Effie Awards, MUSE Creative Awards, Telly Awards, NYX Marcom Awards, and NYX Video Awards. In 2024, Yamamoto was named one of the Twin Cities Best Places to Work by Minneapolis/St. Paul Business Journal. Yamamoto is a member of the Doner Partners Network, both of which are part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. 

Contact: Maddy Bell, VP, Agency Growth | Yamamoto
Mobile:
949.637.1672, mbell@go-yamamoto.com  

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/yamamoto-celebrates-45-years-of-moving-mountains-for-clients-302206766.html

SOURCE Stagwell Inc.

FAQ

When was Yamamoto founded and who were its founders?

Yamamoto was founded in 1979 by Peter Seitz, Hideki Yamamoto, and Miranda Moss. Originally called Seitz Yamamoto Moss, the agency pioneered brand design and identity.

What new areas has Yamamoto expanded into recently?

Yamamoto has recently expanded into journalism-based brand storytelling and emerging technologies, including AI and AR initiatives, to complement its integrated capabilities.

What is Yamamoto's approach to creativity and technology?

Yamamoto aims to create work that is creative, effective, and culturally relevant. They are future-forward but believe in using technology to solve specific business problems for clients, not just for technology's sake.

What recognition has Yamamoto received in recent years?

Over the past four years, Yamamoto has won recognition from various award shows, including AdFed, Healthcare Advertising Awards, Effie Awards, and more. In 2024, it was named one of the Twin Cities Best Places to Work.

Is Yamamoto part of a larger network?

Yes, Yamamoto is a member of the Doner Partners Network and is part of Stagwell (NASDAQ: STGW), which is described as the challenger network built to transform marketing.

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