Stagwell (STGW) Furthers MENA Expansion with Agreement to Acquire Consulum, a Leading Pan-MENA Government Advisory Consultancy
Stagwell (NASDAQ: STGW) has agreed to acquire Consulum, a leading pan-MENA government advisory consultancy, marking its second acquisition in the MENA region in 2024. This move strengthens Stagwell's presence in the Middle East, leveraging Consulum's expertise in strategic communications, public policy, and leadership support. Founded in 2012, Consulum has grown to a team of approximately 160 professionals with offices across six countries.
The acquisition aligns with Stagwell's global expansion strategy, aiming to enter 10 new markets in 2024. It complements Stagwell's recent acquisitions, including LEADERS/Influencer Marketing.AI in MENA, and enhances its service offerings to global clients. Consulum's leadership expressed enthusiasm about joining Stagwell's network, anticipating enhanced capabilities through the combination of their government advisory services with Stagwell's innovation and technologies.
Stagwell (NASDAQ: STGW) ha concordato di acquisire Consulum, una delle principali consulenze governative pan-MENA, segnando la sua seconda acquisizione nella regione MENA nel 2024. Questa mossa rafforza la presenza di Stagwell in Medio Oriente, sfruttando l'expertise di Consulum in comunicazioni strategiche, politiche pubbliche e supporto alla leadership. Fondata nel 2012, Consulum è cresciuta fino a contare un team di circa 160 professionisti con uffici in sei paesi.
L'acquisizione si allinea con la strategia di espansione globale di Stagwell, mirata ad entrare in 10 nuovi mercati nel 2024. Completa le recenti acquisizioni di Stagwell, tra cui LEADERS/Influencer Marketing.AI nella regione MENA, e migliora la sua offerta di servizi ai clienti globali. La leadership di Consulum ha espresso entusiasmo riguardo all'unirsi alla rete di Stagwell, anticipando un potenziamento delle capacità attraverso la combinazione dei loro servizi di consulenza governativa con l'innovazione e le tecnologie di Stagwell.
Stagwell (NASDAQ: STGW) ha acordado adquirir Consulum, una destacada consultora de asesoramiento gubernamental pan-MENA, marcando su segunda adquisición en la región MENA en 2024. Este movimiento refuerza la presencia de Stagwell en Medio Oriente, aprovechando la experiencia de Consulum en comunicaciones estratégicas, políticas públicas y apoyo al liderazgo. Fundada en 2012, Consulum ha crecido hasta contar con un equipo de aproximadamente 160 profesionales con oficinas en seis países.
La adquisición se alinea con la estrategia de expansión global de Stagwell, con el objetivo de entrar en 10 nuevos mercados en 2024. Complementa las recientes adquisiciones de Stagwell, incluyendo LEADERS/Influencer Marketing.AI en la MENA, y mejora su oferta de servicios para clientes globales. La dirección de Consulum expresó entusiasmo por unirse a la red de Stagwell, anticipando mayores capacidades a través de la combinación de sus servicios de asesoramiento gubernamental con la innovación y tecnologías de Stagwell.
Stagwell (NASDAQ: STGW)가 MENA 전역의 주요 정부 자문 회사인 Consulum을 인수하기로 합의했습니다. 이는 2024년 MENA 지역에서의 두 번째 인수입니다. 이번 인수는 Consulum의 전략적 커뮤니케이션, 공공 정책 및 리더십 지원 전문성을 활용하여 Stagwell의 중동 내 입지를 강화합니다. 2012년에 설립된 Consulum은 6개국에 사무소를 두고 약 160명의 전문가로 이루어진 팀으로 성장했습니다.
이번 인수는 2024년에 10개 신시장 진출을 목표로 하는 Stagwell의 글로벌 확장 전략과 일치합니다. 최근 MENA의 LEADERS/Influencer Marketing.AI를 포함한 Stagwell의 인수를 보완하며, 글로벌 고객에게 서비스를 제공하는 역량을 강화합니다. Consulum의 리더십은 Stagwell 네트워크에 합류하게 된 것에 대한 기대감을 나타내며, 정부 자문 서비스와 Stagwell의 혁신 및 기술을 결합해 역량을 향상시키기를 기대하고 있습니다.
Stagwell (NASDAQ: STGW) a convenu d'acquérir Consulum, un cabinet de conseil gouvernemental leader dans la région pan-MENA, marquant sa deuxième acquisition dans la région MENA en 2024. Ce mouvement renforce la présence de Stagwell au Moyen-Orient, tirant parti de l'expertise de Consulum en communications stratégiques, politiques publiques et soutien à la direction. Fondée en 2012, Consulum a grandi pour former une équipe d'environ 160 professionnels avec des bureaux dans six pays.
L'acquisition s'inscrit dans la stratégie d'expansion mondiale de Stagwell, qui vise à entrer sur 10 nouveaux marchés en 2024. Elle complète les récentes acquisitions de Stagwell, y compris LEADERS/Influencer Marketing.AI dans la région MENA, et améliore son offre de services aux clients mondiaux. La direction de Consulum a exprimé son enthousiasme à rejoindre le réseau de Stagwell, anticipant des capacités renforcées grâce à la combinaison de leurs services de conseil gouvernementaux avec l'innovation et les technologies de Stagwell.
Stagwell (NASDAQ: STGW) hat zugestimmt, Consulum, eine führende pan-MENA Regierungsberatungsagentur, zu übernehmen, was die zweite Übernahme von Stagwell in der MENA-Region im Jahr 2024 markiert. Dieser Schritt stärkt die Präsenz von Stagwell im Nahen Osten und nutzt die Expertise von Consulum in strategischer Kommunikation, öffentlicher Politik und Führungsunterstützung. Gegründet im Jahr 2012, hat sich Consulum zu einem Team von rund 160 Fachleuten entwickelt und hat Büros in sechs Ländern.
Die Übernahme steht im Einklang mit Stagwells globaler Expansionsstrategie, die darauf abzielt, 10 neue Märkte im Jahr 2024 zu erschließen. Sie ergänzt die jüngsten Übernahmen von Stagwell, einschließlich LEADERS/Influencer Marketing.AI in der MENA-Region, und verbessert das Dienstleistungsangebot für globale Kunden. Das Management von Consulum äußerte Begeisterung über den Beitritt zum Netzwerk von Stagwell und erwartet durch die Kombination ihrer Regierungsberatungsdienste mit Stagwells Innovation und Technologie verbesserte Fähigkeiten.
- Acquisition of Consulum expands Stagwell's presence in the strategically important MENA region
- Adds approximately 160 professionals specializing in government advisory services
- Enhances Stagwell's global service offerings in strategic communications and public policy
- Aligns with Stagwell's aggressive expansion strategy, targeting 10 new markets in 2024
- Complements recent acquisitions, strengthening Stagwell's global network
- None.
Insights
Stagwell's acquisition of Consulum is a strategic move to expand its presence in the MENA region. With Consulum's 160 professionals and offices across key locations, this acquisition significantly enhances Stagwell's global footprint. The deal aligns with Stagwell's aggressive expansion strategy, marking its second acquisition in MENA in 2024 and part of its plan to enter 10 new markets this year.
While financial details aren't disclosed, the acquisition of a leading government advisory consultancy could potentially boost Stagwell's revenue and client base in the region. Investors should note that this move diversifies Stagwell's service offerings, potentially reducing risk and opening new revenue streams in the growing MENA market.
The acquisition of Consulum demonstrates Stagwell's recognition of the MENA region's growing strategic importance for global marketers. This move positions Stagwell to capitalize on the region's economic growth and increasing demand for sophisticated marketing and communications services.
Consulum's expertise in government advisory services complements Stagwell's existing portfolio, potentially creating synergies and cross-selling opportunities. The combined entity could offer a more comprehensive suite of services, enhancing its competitive position in the market. However, investors should consider the potential challenges of integrating different corporate cultures and navigating the complex political landscape of the MENA region.
Stagwell's acquisition of Consulum is a significant development in the global PR and communications landscape. By adding Consulum's expertise in government advisory and strategic communications, Stagwell strengthens its ability to serve high-profile clients in the MENA region and beyond.
This move could potentially elevate Stagwell's reputation and credibility in handling sensitive government communications and public policy matters. The acquisition also aligns with the growing trend of integrated communications services, where PR firms are expanding their offerings to include more specialized advisory roles. However, working with government clients in the MENA region may present unique challenges and scrutiny, which Stagwell will need to navigate carefully to maintain its reputation and ethical standards.
The acquisition — Stagwell's second in MENA in 2024 — establishes a robust foothold for Stagwell in the
Founded in 2012, Consulum has grown to a team of approximately 160 professionals specializing in strategic communications, public policy, and leadership support, with offices in
"Our acquisition of Consulum marks a significant step in expanding Stagwell's influence and capabilities in MENA as the region's strategic importance to global marketers continues to grow," said Mark Penn, Chairman and CEO of Stagwell. "With Consulum's expertise and established government relationships, we are poised to offer unparalleled strategic communications services to our clients worldwide while bolstering our unique capabilities in advocacy beyond the
Consulum Chairman and co-founder, Tim Ryan said: "Consulum was formed 12 years ago to answer a clear need for governments, heads of state and their institutions to have access to a dedicated consultancy focused on strategy, communications and policy. As a result of that singular focus and mission, Consulum is now a market leader and something I and co-founder Matthew Gunther-Bushell are rightly proud of. "
Consulum CEO, Ryan Coetzee, and Consulum Managing Partner, James Davies said: "We are delighted to be joining the Stagwell Group's impressive network. It marks a pivotal moment as we move to our next phase of growth.
The combination of Consulum's leading government advisory services with Stagwell's renowned innovation and cutting-edge technologies will significantly enhance our ability to offer clients a wider range of world-class services."
The addition of Consulum enhances Stagwell's presence in the
Consulum joins Stagwell as the challenger network seeks expansion into 10 new markets in 2024 alone, and follows the acquisitions of LEADERS (MENA), BERA (Global), Business Traveler (Global), Luxine Publique Relations (
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
About Consulum
Consulum is a government advisory firm dedicated to helping governments develop, lead and deliver positive programmes that successfully promote their global interests. With decades at the highest levels of government, Consulum's 160 specialists have the experience and expertise to help governments enhance their standing on the world stage and achieve their global objectives. The integration of strategy, policy and communications – in both the design and execution of programmes – sits at the heart of our philosophy, because silos dilute impact while integration maximises it.
CONTACTS:
Stagwell
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Kara Gelber
pr@stagwellglobal.com
For Investors:
Ben Allanson
ir@stagwellglobal.com
Consulum
Ryan Coetzee
rc@consulum.com
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SOURCE Stagwell Inc.
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