PRophet Partners with PeakMetrics to Combat Disinformation and Misinformation Using Advanced AI Technology
Partnership Grants PRophet's Enterprise Customers Direct Access to PeakMetrics' Robust Media Intelligence Platform
This strategic alliance offers PRophet customers with preferential access to PeakMetrics' industry-leading platform, which identifies and analyzes emerging narratives across the digital landscape. This capability empowers brands, organizations, and governments to effectively counter coordinated misinformation and disinformation campaigns that could potentially tarnish their reputations.
With the integration of PeakMetrics, PRophet's customers can monitor real-time conversations across a wide range of channels, including burgeoning platforms like TikTok, Reddit, and podcasts, as well as traditional media outlets. By harnessing proprietary filtering tools, users can customize their information streams, pinpoint emerging trends at their inception, and focus on relevant discourse, thereby minimizing irrelevant noise.
"In today's digital age, misinformation and disinformation run rampant, with potential to cause irreparable damage to a brand's reputation. The time requirements to manually filter through the noise is no longer a feasible task," said Andrew Meranus, EVP of Sales at PRophet. "The next generation of PR pros, known as communications engineers, are eager to enhance their comms tech stack with innovative solutions to effectively navigate these threats and mitigate false formation before it can cause harm. By joining forces with PeakMetrics, we are empowering our clients to stay one step ahead of bad actors, protect their reputation and maintain the trust of critical stakeholders."
"PRophet's AI-driven platform is the perfect complement to PeakMetrics' cutting-edge media intelligence platform. By combining our unique set of capabilities, we are empowering brands with unparalleled insights to navigate the complexities of today's media landscape," said Nick Loui, CEO of PeakMetrics. "Our partnership reflects our shared vision of providing organizations with the necessary tools to proactively identify emerging online narratives, counter disinformation, and safeguard reputations."
The collaboration with PeakMetrics further strengthens PRophet's commitment to providing its users with the most powerful tools to combat the ever-present challenges of misinformation and disinformation in today's digital age.
Today's announcement comes hot on the heels of PRophet's recent strategic alliance with LexisNexis and the unveiling of "Powered by PRophet," an innovative white labeling option that allows agencies and brands to effortlessly incorporate PRophet's cutting-edge platform into their existing communications technology stacks, all while maintaining their unique brand voice.
About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell's network of award-winning marketing agencies, SMC's technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC's portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About PeakMetrics
PeakMetrics is a leading AI driven media intelligence platform that extracts insights and creates actionable data from millions of unstructured, cross-channel media datasets in real-time. It does this by aggregating all types of social and traditional media and then uses machine learning to predict how messages will develop and spread online. PeakMetrics has been battle-tested on some of today's most complex media issues - from responding to crisis management situations to combating state-sponsored disinformation. The company is a Techstars backed company. www.peakmetrics.com
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KWT Global
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SOURCE Stagwell Inc.
