Forsman & Bodenfors Opens Office in MENA, Another Sign of Stagwell's (STGW) Growth in the Region
Forsman & Bodenfors, a global creative agency part of the Stagwell (STGW) network, has officially launched operations in the MENA region. The expansion is led by Adil Khan as CEO of Forsman & Bodenfors Middle East. This development follows Stagwell's recent growth initiatives in the region, including the appointment of Sunil John as Senior Advisor for MENA, the acquisition of Consulum, and Assembly's new offices in Riyadh, Cairo, and Dubai. The creative agency, founded in Sweden in 1986, has worked with major brands like Volvo, H&M, P&G, and Diageo, and joined Stagwell in 2016.
Forsman & Bodenfors, un'agenzia creativa globale parte della rete Stagwell (STGW), ha ufficialmente avviato le proprie operazioni nella regione MENA. L'espansione è guidata da Adil Khan, CEO di Forsman & Bodenfors Medio Oriente. Questo sviluppo segue le recenti iniziative di crescita di Stagwell nella regione, tra cui la nomina di Sunil John come Consulente Senior per la MENA, l'acquisizione di Consulum e i nuovi uffici di Assembly a Riyadh, Il Cairo e Dubai. L'agenzia creativa, fondata in Svezia nel 1986, ha collaborato con marchi di prestigio come Volvo, H&M, P&G e Diageo, ed è entrata a far parte di Stagwell nel 2016.
Forsman & Bodenfors, una agencia creativa global que forma parte de la red Stagwell (STGW), ha lanzado oficialmente sus operaciones en la región MENA. La expansión está liderada por Adil Khan como CEO de Forsman & Bodenfors Medio Oriente. Este desarrollo sigue las recientes iniciativas de crecimiento de Stagwell en la región, incluyendo el nombramiento de Sunil John como Asesor Senior para MENA, la adquisición de Consulum y las nuevas oficinas de Assembly en Riad, El Cairo y Dubái. La agencia creativa, fundada en Suecia en 1986, ha trabajado con marcas importantes como Volvo, H&M, P&G y Diageo, y se unió a Stagwell en 2016.
포스만 & 보덴포스, 스태그웰 (STGW) 네트워크에 속한 글로벌 크리에이티브 에이전시가 MENA 지역에서 공식적으로 운영을 시작했습니다. 이 확장은 포스만 & 보덴포스 중동의 CEO인 아딜 칸이 이끌고 있습니다. 이 발전은 스태그웰의 최근 성장 이니셔티브에 따라 이루어졌으며, 여기에는 수니르 존이 MENA의 수석 고문으로 임명된 것, 컨수럼의 인수, 그리고 리야드, 카이로, 두바이에 새롭게 개설된 어셈블리 사무소가 포함됩니다. 1986년에 스웨덴에서 설립된 이 창의적 에이전시는 볼보, H&M, P&G 및 디아지오와 같은 주요 브랜드와 협력해 왔으며, 2016년에 스태그웰에 합류했습니다.
Forsman & Bodenfors, une agence créative mondiale faisant partie du réseau Stagwell (STGW), a officiellement lancé ses opérations dans la région MENA. L'expansion est dirigée par Adil Khan, PDG de Forsman & Bodenfors Moyen-Orient. Ce développement fait suite aux récentes initiatives de croissance de Stagwell dans la région, y compris la nomination de Sunil John au poste de Conseiller Senior pour la MENA, l'acquisition de Consulum et les nouveaux bureaux d'Assembly à Riyad, Le Caire et Dubaï. Fondée en Suède en 1986, l'agence créative a collaboré avec de grandes marques comme Volvo, H&M, P&G et Diageo, et a rejoint Stagwell en 2016.
Forsman & Bodenfors, eine globale Kreativagentur, die Teil des Stagwell (STGW)-Netzwerks ist, hat offiziell ihre Aktivitäten in der MENA-Region gestartet. Die Expansion wird von Adil Khan, dem CEO von Forsman & Bodenfors Naher Osten, geleitet. Diese Entwicklung folgt auf die jüngsten Wachstumsinitiativen von Stagwell in der Region, einschließlich der Ernennung von Sunil John als Senior Advisor für MENA, der Übernahme von Consulum und den neuen Büros von Assembly in Riad, Kairo und Dubai. Die im Jahr 1986 in Schweden gegründete Kreativagentur hat mit großen Marken wie Volvo, H&M, P&G und Diageo zusammengearbeitet und trat 2016 Stagwell bei.
- Strategic expansion into the growing MENA market
- Addition to existing regional presence through Assembly and Consulum
- Established client portfolio including global brands
- None.
Insights
This office expansion in MENA represents a strategic but incremental move for Stagwell. While it demonstrates the company's commitment to international growth, particularly in the lucrative Middle Eastern market, the immediate financial impact is likely to be modest. The MENA region offers significant opportunities due to increasing marketing spend and digital transformation initiatives, especially in Saudi Arabia and UAE.
The expansion follows a pattern of strategic moves in the region, including the Consulum acquisition and Assembly's new offices. The addition of Forsman & Bodenfors, known for working with major brands like Volvo and P&G, could help Stagwell capture more high-value clients in MENA. However, building significant market share will take time and competition from established advertising networks remains strong.
Founded in
"As more and more of our clients ask us to expand our unique creative collective into the region, we're excited to formally announce Forsman & Bodenfors MENA, led by Adil Khan. With this expansion we'll bring our unique take on creativity to brands, businesses, and culture across the region," said Global CEO of Forsman & Bodenfors James Denton-Clark.
"Forsman & Bodenfors' integration into MENA complements the strong foundation already established by Assembly and Consulum's presence there," said Stagwell Chairman and CEO Mark Penn. "As MENA's strategic importance to global marketers continues to grow, it became a natural next step to bring Forsman & Bodenfors' world class creativity to our clients in the region."
This news follows milestones for Stagwell's expansion in the region including the recent appointment of Sunil John as Stagwell's Senior Advisor, MENA, Adil Khan's appointment as CEO of Forsman & Bodenfors Middle East, Stagwell's acquisition of government advisory firm Consulum, as well as global media agency Assembly's new offices in
This afternoon, October 30 at 1:40pm Saudi time Stagwell Chairman and CEO Mark Penn will be a featured speaker at the Future Investment Initiative (FII) 8th Edition 2024 Summit in
About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective transforming our clients' businesses with ideas that change things. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture. Forsman and Bodenfors is also the first and only global creative agency to receive both the global
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact
Kara Gelber
PR@stagwellglobal.com
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SOURCE Stagwell Inc.
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