Do Marketers Have an Emerging Tech Problem? Stagwell (STGW) Chairman and CEO Mark Penn to Discuss Live on the Main Stage of the Cannes Lions International Festival of Creativity
Stagwell (NASDAQ: STGW) Chairman and CEO Mark Penn is set to present at the Cannes Lions International Festival of Creativity. His keynote, titled 'The Contrarian's Compass: Navigating Emerging Tech Hype,' will address how marketers can leverage emerging technologies for brand growth. Penn, who has extensive experience including a tenure as Microsoft's Chief Strategy Officer, will share insights on incorporating tech innovations while avoiding common pitfalls. Additionally, Penn will participate in discussions on the future of news media, data privacy, and consumer empowerment, featuring industry leaders from The New York Times, CNN, Business Insider, and more.
Mark Penn's keynote will take place on June 17, 2024, at 4:45 PM CEST on the Rotonde Stage. Other notable appearances include a panel on data privacy at the Microsoft Beach House and a discussion on the future of news at Stagwell's SPORT BEACH.
- Mark Penn's keynote at a prestigious event like Cannes Lions can enhance Stagwell's visibility and reputation.
- Stagwell's leadership in digital revenue (majority digital revenue) positions it strongly in the marketing industry.
- Introduction of Stagwell Marketing Cloud, which includes AI-enabled research and advanced media products, showcases innovation.
- Penn's extensive background, including successful projects at Microsoft, adds credibility and potential investor confidence.
- Participation in events and keynotes, although prestigious, does not guarantee immediate financial returns or stock performance improvements.
- Heavy reliance on digital and emerging tech sectors can be risky if these areas face regulatory or technological disruptions.
- No specific financial or operational metrics provided in the PR, making it difficult to assess immediate impact on company performance.
"The Contrarian's Compass: Navigating Emerging Tech Hype" to run on the Innovation Track at
Penn's keynote presentation on how marketers can navigate emerging technology to fuel brand growth will draw on his four decades of leadership across technology, marketing, and political organizations. As Microsoft's former Chief Strategy Officer, Penn led a team to revitalize Bing, the company's search engine, and conceived of and led successful initiatives like Microsoft's award-winning Super Bowl 2014 ad "Empowering Us All." Today, as Chairman and CEO of Stagwell, Penn has built the only global marketing services organization boasting majority digital revenue. At Stagwell, he launched the Stagwell Marketing Cloud, a suite of SaaS and DaaS solutions spanning AI-enabled research, media, PR, and advanced media products in spaces such as augmented reality.
On the
The Contrarian's Compass: Navigating Emerging Tech Hype
Join Penn as he reveals how nonconformist thinking can help brands navigate the complex landscape of today's tech trends and find genuine ways to innovate, avoiding the traps that hinder long-term growth. Get practical advice for incorporating emerging tech into the brand creative mix.
Cannes Lions | Rotonde Stage, Rotonde | Monday, June 17, 4:45 PM CEST
Off the Mainstage
Penn will make several other appearances at Cannes Lions, including at Stagwell's flagship sports business destination SPORT BEACH, to speak about the future of news and the balance between data privacy and consumer empowerment:
Future of News: Why News Audiences Matter as Much as Sports Junkies
News is the future – and represents a unique and complementary platform for brands to drive business results. How are news media preparing for the next thirty-six months? A C-Suite conversation discussing the path forward and opportunities ahead for journalists, brands and news junkies. Featuring:
- Meredith Kopit-Levien, CEO, The New York Times
- Barbara Peng, CEO, Business Insider
- Mark
Thompson , CEO, CNN - Moderated by Mark Penn, Chairman and CEO, Stagwell, and Sara Fischer, Axios
SPORT BEACH | Wednesday, June 19, 12:30 PM CEST
Empowering Consumers in a Data Driven World
Join industry leaders in an exploration of data privacy, consumer expectations, and the impacts of technology innovation. Gain a deeper understanding of how to build trust and propel innovative marketing strategies within the ever-evolving digital landscape. Featuring:
- Navaneeta Das Skinner, Global Client Lead, Publicis
- Eva Simone Lihotzky, GM AI Hub, Serviceplan Group
- Mark Penn, Chairman & CEO, Stagwell
- Elaine Rodrigo, Chief Insights & Analytics Officer, Reckitt
Microsoft Beach House | Monday, June 17, 1:00 PM CEST
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.
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