Deseret News and the Hinckley Institute of Politics Partner with HarrisX for Utah Statewide Polling

Rhea-AI Summary

Stagwell's HarrisX, a reputable public opinion research firm, has partnered with Deseret News and the University of Utah's Hinckley Institute of Politics for monthly Utah statewide polling ahead of the 2024 elections.

This initiative builds on existing national polling efforts and aims to provide regular insights into key political issues and candidates in Utah.

The first poll, released on June 8, shows Utah Gov. Spencer Cox leading state Rep. Phil Lyman in the primary election. Future polls will explore public opinions on various local topics, including a new hockey team, taxes, and business.

HarrisX is recognized for its accuracy in the 2020 U.S. presidential election and has a history of impactful collaborations with Deseret News.

Positive

• HarrisX's proven track record in accurate polling, demonstrated by its performance in the 2020 U.S. presidential election.
• Monthly polling provides ongoing, up-to-date insights into Utah's political landscape.
• The partnership with respected institutions like Deseret News and Hinckley Institute of Politics enhances credibility.
• Focus on key local issues like the new Utah hockey team, taxes, and business, catering to Utah-specific interests.

Negative

• Initial polls indicate a clear lead for Gov. Spencer Cox, potentially reducing voter turnout if seen as a foregone conclusion.
• No specific financial benefits or revenue projections from the partnership were mentioned, leaving economic impact uncertain.

Stagwell's (STGW) HarrisX to provide monthly statewide polling for preeminent Utah-based organizations in media and politics ahead of the 2024 elections

Program expands on monthly national polling being conducted by the Deseret News and HarrisX

SALT LAKE CITY and WASHINGTON, June 13, 2024 /PRNewswire/ -- HarrisX, a leading public opinion research and data analytics firm, is excited to announce a new partnership with the Deseret News and the University of Utah's Hinckley Institute of Politics to conduct a monthly Utah Voter Poll ahead of the 2024 Presidential Elections, and beyond.

The partnership will capitalize on HarrisX's expertise in polling and data analysis, Deseret News' extensive reach and experience in covering Utah politics and respected experts at the Hinckley Institute of Politics to produce regular insights and analysis on key issues and candidates in Utah.

The first poll was released on June 8, showing Utah Gov. Spencer Cox with a commanding lead over his primary challenger, state Rep. Phil Lyman, ahead of the June 25 primary election. Yet-to-be-released insights will focus on the public's opinion on a new Utah hockey team, taxes, and business in the state.

"We are thrilled to be partnering with the Deseret News and the Hinckley Institute on this important project," said Dritan Nesho, chief researcher and CEO of HarrisX. "And we're stepping into big shoes with this partnership; this poll in the past was conducted by the legendary Utah pollster Dan Jones, a legacy we are honored to sustain." Added Nesho: "Utah is an industrious and dynamic state, and we are committed to providing the public with the most accurate and up-to-date information possible on key issues facing them in their daily lives, in their business, and at the ballot box."

"The Deseret News values this partnership with HarrisX and the Hinckley Institute of Politics at the University of Utah. We are striving to provide our audience with a deeper understanding of the political landscape and the mind of the voter during the critical 2024 elections," said Doug Wilks, executive editor of the Deseret News.

"We know experience makes the difference," noted Jason Perry, director of the Hinckley Institute of Politics at the University of Utah. "Partnering with HarrisX, an experienced national, multi-method pollster will bring voter's perspectives to life, ensuring citizens and policymakers are well informed as important decisions are made that will determine the future of our nation and the state of Utah."

Reporting on the polls will be released monthly in conjunction with the Hinckley Institute and will be available on the Deseret News' website, deseret.com, and social media channels, as well as on HarrisX's website and social channels.

Data and crosstabs around the polls will be available at the HarrisX website.

HarrisX was the most accurate pollster in the 2020 U.S. presidential election. With its history of Utah state polling and working with Deseret News, the company is well-positioned to highlight what Utah voters think on issues and candidates. Notable past collaborations between the Deseret News and HarrisX include a 2023 poll, which made waves online, revealing that most Republican voters see former President Trump as best reflecting their values and their faith compared to all GOP leaders; a poll detailing the shift of working-class voters from the Democratic Party to the GOP; and a retrospective survey examining voter attitudes toward the pandemic and vaccines.

For Deseret News coverage on previous Harris X and Deseret News polls, go to Deseret.com.

About HarrisX

HarrisX is a leading polling and market research firm, providing insights and analysis on a wide range of topics, including politics, technology, and consumer trends. The company's proprietary methodology combines the latest in survey research with advanced data science to provide the most accurate and up-to-date information possible.

About Deseret News

Deseret News is Utah's oldest and most respected newspaper, with a history of covering Utah politics and issues for over 150 years. The newspaper's website, Deseret.com, receives millions of unique visitors per month.

About The Hinckley Institute

The Hinckley Institute at the University of Utah is dedicated to engaging students in transformative experiences and providing political thought leadership.

CONTACT: 
Gabriela Schulte 
gabriela.schulte@harrisx.com 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/deseret-news-and-the-hinckley-institute-of-politics-partner-with-harrisx-for-utah-statewide-polling-302171959.html

SOURCE Stagwell Inc.

FAQ

What is the purpose of the HarrisX and Deseret News partnership?

The partnership aims to conduct monthly statewide polling in Utah ahead of the 2024 elections, providing insights into key political issues and candidates.

When was the first Utah Voter Poll released?

The first poll was released on June 8, 2024.

Who is leading the Utah primary election according to the recent poll?

Utah Gov. Spencer Cox is leading over state Rep. Phil Lyman.

What topics will future polls by HarrisX cover?

Future polls will cover public opinions on a new Utah hockey team, taxes, and local business matters.

How accurate is HarrisX in polling?

HarrisX was the most accurate pollster in the 2020 U.S. presidential election.