Code and Theory Network Expands With Addition of Instrument and Left Field Labs
The Code and Theory Network, Stagwell's digital transformation network, has expanded to include Instrument and Left Field Labs. This strategic alignment creates unparalleled digital transformation capabilities, with the network now consisting of Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs, Rhythm, and Mediacurrent. The expansion aims to deliver comprehensive value from concept to continuity, with a human-led, tech-powered approach that embeds AI into its capabilities.
Instrument, a design and technology company, brings its all-women C-suite and expertise across brand, product, and marketing verticals. Left Field Labs, known for creative technology and innovation, recently worked on Google Search's new AI and AR modalities. This expansion builds on Code and Theory's recent recognitions, including Ad Age's Business Transformation Agency of the Year and ANA B2B Agency of the Year.
La Code and Theory Network, la rete di trasformazione digitale di Stagwell, si è espansa per includere Instrument e Left Field Labs. Questa alleanza strategica crea capacità di trasformazione digitale senza precedenti, con la rete che ora consiste in Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs, Rhythm e Mediacurrent. L'espansione mira a fornire un valore completo dal concetto alla continuità, con un approccio guidato da esseri umani e potenziato dalla tecnologia che integra l'IA nelle sue capacità.
Instrument, un'azienda di design e tecnologia, porta con sé un C-suite interamente femminile e competenze nei settori del branding, del prodotto e del marketing. Left Field Labs, nota per la tecnologia creativa e l'innovazione, ha recentemente lavorato sulle nuove modalità di IA e AR di Google Search. Questa espansione si basa sui recenti riconoscimenti di Code and Theory, tra cui l'Agenzia di Trasformazione Aziendale dell'Anno di Ad Age e l'Agenzia B2B dell'Anno di ANA.
La Red de Code and Theory, la red de transformación digital de Stagwell, se ha expandido para incluir a Instrument y Left Field Labs. Esta alineación estratégica crea capacidades de transformación digital sin precedentes, con la red ahora compuesta por Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs, Rhythm y Mediacurrent. La expansión tiene como objetivo ofrecer un valor integral desde el concepto hasta la continuidad, con un enfoque liderado por humanos y potenciado por tecnología que integra IA en sus capacidades.
Instrument, una empresa de diseño y tecnología, aporta su C-suite totalmente femenino y experiencia en las áreas de marca, producto y marketing. Left Field Labs, conocida por su tecnología creativa e innovación, trabajó recientemente en las nuevas modalidades de IA y AR de Google Search. Esta expansión se basa en los recientes reconocimientos de Code and Theory, incluyendo la Agencia de Transformación Empresarial del Año de Ad Age y la Agencia B2B del Año de ANA.
Stagwell의 디지털 전환 네트워크인 Code and Theory Network가 Instrument와 Left Field Labs를 포함하도록 확장되었습니다. 이 전략적 정렬은 독보적인 디지털 전환 역량을 창출하며, 이제 네트워크는 Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs, Rhythm, Mediacurrent로 구성됩니다. 이 확장의 목표는 개념에서 연속성까지 포괄적인 가치를 제공하는 것으로, 인간 중심의 기술 기반 접근 방식이 AI를 능력에 통합합니다.
디자인 및 기술 회사인 Instrument는 모든 여성 C-suite 및 브랜드, 제품과 마케팅 분야에 대한 전문 지식을 제공합니다. 혁신적인 기술로 알려진 Left Field Labs는 최근 Google Search의 새로운 AI 및 AR 모달리티에 대해 작업했습니다. 이 확장은 Code and Theory가 최근에 수상한 Ad Age의 비즈니스 전환 에이전시 올해 및 ANA B2B 올해 에이전시 등재를 기반으로 합니다.
Le Code and Theory Network, le réseau de transformation numérique de Stagwell, s'est étendu pour inclure Instrument et Left Field Labs. Cette alliance stratégique crée des capacités de transformation numérique sans précédent, le réseau comprenant désormais Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs, Rhythm et Mediacurrent. L'expansion vise à offrir une valeur complète du concept à la continuité, avec une approche humaine et technologique qui intègre l'IA dans ses capacités.
Instrument, une entreprise de design et de technologie, apporte son équipe de direction entièrement féminine et son expertise dans les domaines de la marque, du produit et du marketing. Left Field Labs, connue pour sa technologie créative et son innovation, a récemment travaillé sur les nouvelles modalités d'IA et de réalité augmentée de Google Search. Cette expansion s'appuie sur les récentes reconnaissances de Code and Theory, y compris l'Agence de Transformation des Entreprises de l'Année selon Ad Age et l'Agence B2B de l'Année selon ANA.
Das Code and Theory Network, das digitale Transformationsnetzwerk von Stagwell, hat sich um Instrument und Left Field Labs erweitert. Diese strategische Ausrichtung schafft beispiellose Möglichkeiten zur digitalen Transformation, wobei das Netzwerk nun aus Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs, Rhythm und Mediacurrent besteht. Die Expansion zielt darauf ab, umfassenden Wert vom Konzept bis zur Kontinuität zu liefern, mit einem menschenorientierten, technologiegestützten Ansatz, der KI in seine Fähigkeiten integriert.
Instrument, ein Design- und Technologieunternehmen, bringt ein vollständig weibliches C-Suite-Team und Expertise in den Bereichen Marke, Produkt und Marketing mit. Left Field Labs, bekannt für kreative Technologie und Innovation, hat kürzlich an den neuen KI- und AR-Modi von Google Search gearbeitet. Diese Expansion baut auf den jüngsten Auszeichnungen von Code and Theory auf, darunter Ad Age's Business Transformation Agency of the Year und ANA B2B Agency of the Year.
- Expansion of Code and Theory Network to include Instrument and Left Field Labs, potentially increasing market share and capabilities
- Network now consists of 7 agencies, offering comprehensive digital transformation services
- Human-led, tech-powered approach with AI integration, potentially enhancing service offerings
- Code and Theory recognized as Ad Age's Business Transformation Agency of the Year and ANA B2B Agency of the Year
- Influx of top talent to Code and Theory, including new Chief Creative Officer and Global Chief Technology Officer
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Unifying Stagwell's digital transformation agencies provides greater scale and growth opportunities for clients
This expansion bolsters the Code and Theory Network, which is the only end-to-end digital transformation network backed by
The Code and Theory Network now consists of Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs (LFL), Rhythm and Mediacurrent.
Together, the Code and Theory Network is positioned to deliver comprehensive value from concept to continuity, serving as strategic partners in AI-driven transformation. Its human-led, tech-powered approach embeds AI into its capabilities, delivering practical, tangible benefits for its clients.
Instrument is a design and technology company dedicated to helping brands unlock their full potential. It comprises its first all-women C-suite, which underscores its commitment to diversified perspectives in leadership. Across the verticals of brand, product and marketing, Instrument continues to experience tremendous growth, across a diverse set of new and long-standing partners.
Left Field Labs is the creative technology and innovation partner for some of the world's most ambitious brands — where people go to build what's next. Recently, LFL spotlighted Google Search's new, more innovative modalities utilizing AI and AR. LFL conceptualized, designed and built a new website to drive product demos and Google app downloads, which launched to celebrate Search's 25-year anniversary. Other clients include Amazon, Hasbro, Disney, Verizon and Uber.
As part of the Code and Theory Network, Instrument and Left Field Labs have the opportunity to further elevate their creative and engineering capabilities while maintaining their distinct cultures. They will benefit from complementary specialty digital expertise, centralized resources and expanded collaboration for shared growth. Additionally, they can leverage the Code and Theory Network's flexible nearshore and offshore engineering talent with expertise across
This expansion builds on a historic year for Code and Theory, the leading digital transformation agency, recently recognized as Ad Age's Business Transformation Agency of the Year, ANA B2B Agency of the Year and the Ace Awards Agency of the Year, winning Gold at New York Festivals and more.
Code and Theory has seen an influx of top talent this year having brought on Craig Elimeliah (formerly of VML and Lippe Taylor) as Chief Creative Officer, Raj Bhatia, (formerly of Deloitte Digital) as Global Chief Technology Officer, and Co-Heads of Production Julia LaRose (formerly of Accenture) and Christine Clark (formerly of Thinkingbox).
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Michael Treff, CEO, Code and Theory says, "The Code and Theory Network is best positioned to solve our client's hardest challenges, most of which focus on accelerating growth through creativity and technology. The addition of Left Field Labs and Instrument adds a depth of innovation and new and unique capabilities as well as unparalleled CX scale. With these additions, we are better able to provide strategically sound solutions and deliver measurable outcomes for our clients."
Laurel Burton, CEO, Instrument says: "We are at one of those moments of the technology curve where you need trusted brands that not only know how to implement technology, but also design innovative use cases that deliver tremendous long-term value. Being part of the Code and Theory Network gives Instrument the scale to deliver on a global stage as we look to our next chapter of growth. We are committed to finding forward-looking solutions for age-old challenges — creating work that has a lasting impact."
Sarah Richardson Mehler, CEO, Left Field Labs says: "As a part of the Code and Theory Network, Left Field Labs can offer our clients the opportunity to innovate at scale to build for the future. The network shares a fundamental belief that convergence of emerging technologies will change businesses, industries and the Internet as a whole. I couldn't be more thrilled to be part of the Code and Theory network and all that we are unlocking together."
About Code and Theory Network
Code and Theory Network is the only network with a balance of
About Instrument
Instrument is a multidisciplinary creative company that redefines brands and experiences, with offices in
About Left Field Labs
Left Field Labs is a digital agency dedicated to solving our common challenges through uncommon creativity. Our team of over 100 designers, developers and strategists has launched hundreds of digital products and experiences — from VR and websites to apps and experiential installations — for clients, such as Google, Discovery, Android, Estée Lauder, Uber and Disney.
Contact:
Kenneth Hein
kenneth.hein@codeandtheory.com
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SOURCE Stagwell Inc.
FAQ
What companies were added to the Code and Theory Network in July 2024?
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