ASSEMBLY EXPANDS INDUSTRY-LEADING POLITICS AND ADVOCACY PRACTICE WITH THE LAUNCH OF NEW ADVOCACY CONSULTING TECHNOLOGY (ACT) PLATFORM
The agency's new technology goes beyond politics to tackle performative social good across industries
ACT arrives as consumers report more intensely scrutinizing brands' stated social values. A recent study found that
"Consumers are expecting consistency – and time after time, we're seeing companies and public figures being accused of woke-washing as some question whether their new campaigns are genuine or shallow attempts to lean into culture for capital or political gain," said Rick Acampora, Assembly Global Chief Operating Officer and Stagwell Brand X Performance Network Chief Client Officer. "ACT is the missing piece to the brand responsibility puzzle, and we're proud to be on the cutting edge."
As companies continue to become more and more political, ACT helps them:
- Take a more strategic approach to their corporate social responsibility efforts by giving them insight into competitive cause or policy messaging
- Interrogate competitive communications to optimize their own messaging
- Identify the most critical drivers of trust
- Distinguish performative advocacy from genuine cause campaigns
- Increase profit margins and campaign success rates
- Protect their brand's reputation
Today, Assembly is the only agency that can deliver this capability, as no other media agency can combine the niche expertise of a boutique political firm with the reach and resources of a global omnichannel agency. Assembly started piloting ACT in 2022 and has already used it to track
"ACT is at the nexus of politics, public affairs, advertising, and media, and sets our clients up to be the most informed advertisers on the planet," said Tyler Goldberg,
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We're purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
Press Contact:
Jess Santini
jess.santini@assemblyglobal.com
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SOURCE Stagwell Inc.