ARound, Minnesota United FC, and Target Unveil First-Ever In-Stadium AR Experience in Major League Soccer
ARound, part of Stagwell (NASDAQ: STGW), has launched the first-ever in-stadium AR experience for Minnesota United FC in partnership with Target. This groundbreaking initiative marks the first integration of stadium AR technology into an MLS pregame celebration at Allianz Field. Building on successful partnerships with MLB, NBA, and NFL teams, ARound's latest venture expands its presence in live sports.
Starting August 24, 2024, ARound will introduce 'Loons Liftoff,' a new Minnesota United tradition. Fans can participate in this immersive AR experience, hitting targets and collecting points to summon 'The Dethloon.' Users can also scan a QR code for a chance to win a Target gift card. ARound's existing experiences have shown high engagement, with users interacting for an average of over 15 minutes per game.
ARound, parte di Stagwell (NASDAQ: STGW), ha lanciato la prima esperienza in AR mai realizzata in uno stadio per il Minnesota United FC in collaborazione con Target. Questa iniziativa innovativa segna la prima integrazione della tecnologia AR in uno stadio nella celebrazione prepartita della MLS presso l'Allianz Field. Basandosi su partnership di successo con squadre di MLB, NBA e NFL, la recente avventura di ARound espande la sua presenza negli sport dal vivo.
A partire dal 24 agosto 2024, ARound introdurrà 'Loons Liftoff', una nuova tradizione del Minnesota United. I tifosi possono partecipare a questa esperienza immersiva di AR, colpendo bersagli e raccogliendo punti per evocare 'The Dethloon.' Gli utenti possono anche scansionare un codice QR per avere la possibilità di vincere una gift card di Target. Le esperienze esistenti di ARound hanno mostrato un alto coinvolgimento, con gli utenti che interagiscono per una media di oltre 15 minuti a partita.
ARound, parte de Stagwell (NASDAQ: STGW), ha lanzado la primera experiencia de AR en un estadio para el Minnesota United FC en colaboración con Target. Esta iniciativa innovadora marca la primera integración de tecnología AR en un estadio en la celebración previa al partido de la MLS en el Allianz Field. Basándose en asociaciones exitosas con equipos de MLB, NBA y NFL, la última aventura de ARound amplía su presencia en los deportes en vivo.
A partir del 24 de agosto de 2024, ARound presentará 'Loons Liftoff', una nueva tradición del Minnesota United. Los aficionados pueden participar en esta experiencia inmersiva de AR, golpeando objetivos y recogiendo puntos para invocar a 'The Dethloon.' Los usuarios también pueden escanear un código QR para tener la oportunidad de ganar una tarjeta de regalo de Target. Las experiencias existentes de ARound han mostrado un alto compromiso, con usuarios interactuando durante un promedio de más de 15 minutos por partido.
ARound는 Stagwell(나스닥: STGW)의 일환으로, 타겟과 협력하여 미네소타 유나이티드 FC를 위한 첫 번째 경기장 내 AR 경험을 출시했습니다. 이 혁신적인 이니셔티브는 Allianz Field에서 MLS 경기 전 축하 행사에 경기장 AR 기술이 처음으로 통합된 것을 기념합니다. ARound의 최근 사업은 MLB, NBA, NFL 팀과의 성공적인 파트너십을 바탕으로 라이브 스포츠에서의 존재감을 확장합니다.
2024년 8월 24일부터 ARound는 'Loons Liftoff'라는 새로운 미네소타 유나이티드 전통을 도입합니다. 팬들은 이 몰입형 AR 경험에 참여하여 목표를 맞추고 점수를 모아 'The Dethloon'을 소환할 수 있습니다. 사용자들은 또한 QR 코드를 스캔하여 타겟 기프트 카드를 받을 수 있는 기회를 얻을 수 있습니다. ARound의 기존 경험은 사용자들이 평균 경기당 15분 이상 상호작용하며 높은 참여도를 보여주었습니다.
ARound, une partie de Stagwell (NASDAQ: STGW), a lancé la première expérience de réalité augmentée jamais réalisée dans un stade pour le Minnesota United FC en partenariat avec Target. Cette initiative révolutionnaire marque la première intégration de la technologie AR dans un stade lors d'une célébration avant un match de la MLS au Allianz Field. S'appuyant sur des partenariats fructueux avec des équipes de la MLB, de la NBA et de la NFL, la dernière aventure d'ARound étend sa présence dans le sport en direct.
À partir du 24 août 2024, ARound introduira 'Loons Liftoff', une nouvelle tradition pour le Minnesota United. Les fans peuvent participer à cette expérience immersive de réalité augmentée, en visant des cibles et en collectant des points pour invoquer 'The Dethloon.' Les utilisateurs peuvent également scanner un code QR pour avoir la chance de gagner une carte-cadeau Target. Les expériences existantes d'ARound ont montré un fort engagement, avec des utilisateurs interagissant en moyenne pendant plus de 15 minutes par match.
ARound, ein Teil von Stagwell (NASDAQ: STGW), hat die erste AR-Erfahrung im Stadion für Minnesota United FC in Partnerschaft mit Target gestartet. Diese bahnbrechende Initiative markiert die erste Integration der AR-Technologie in ein Stadion für eine MLS-Vorfeier im Allianz Field. Auf den erfolgreichen Partnerschaften mit MLB-, NBA- und NFL-Teams aufbauend, erweitert ARound sein Engagement im Live-Sport.
Ab dem 24. August 2024 wird ARound 'Loons Liftoff' einführen, eine neue Tradition von Minnesota United. Fans können an dieser mitreißenden AR-Erfahrung teilnehmen, indem sie Ziele treffen und Punkte sammeln, um 'The Dethloon' herbeizurufen. Nutzer können auch einen QR-Code scannen, um die Chance auf eine Target-Geschenkkarte zu gewinnen. Die bestehenden Erfahrungen von ARound zeigen ein hohes Engagement, wobei Nutzer durchschnittlich über 15 Minuten pro Spiel interagieren.
- First-ever in-stadium AR experience in Major League Soccer
- Expansion of ARound's presence in live sports
- High user engagement with existing experiences (over 15 minutes per game)
- Partnership with major brands (Target) and sports teams
- None.
ARound's Stadium-Level Technology Transforms the Fan Experience for Sports Teams, Audiences, and Brands
Building on successful partnerships with the MLB's Minnesota Twins, NBA's Cleveland Cavaliers, and NFL's Los Angeles Rams, ARound's latest initiative is a significant step in expanding its presence in live sports. Fans continue to be highly engaged with existing ARound experiences, with users interacting for an average of over 15 minutes per game.
"We are excited to bring this immersive AR experience to MLS and fans nationwide," said Josh Beatty, Founder and CEO of ARound. "These new experiences merge physical and digital worlds in an unprecedented display of team spirit and innovation, bringing fans right into the action."
Starting August 24, 2024 and continuing throughout the season, ARound will bring to life a new Minnesota United tradition, "Loons Liftoff." This experience allows fans to hit targets and collect points as they work as a community to summon "The Dethloon," a nod to Minnesota United's fan culture and beloved mascot. Participants can also scan a QR code for a chance to win a Target gift card.
"This collaboration with ARound and Target exemplifies our commitment to innovation and community," said Evan Entler, Vice President of Digital Media at Minnesota United. "We're excited to see how fans react to this unique blend of tradition and cutting-edge technology."
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
About Minnesota United FC
Minnesota United FC is a professional soccer team based in
About Target
Target Corporation is a leading American retailer headquartered in
Contact:
Kara Gelber
pr@stagwellglobal.com
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SOURCE Stagwell Inc.
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