Stagwell Inc. - STGW STOCK NEWS

The traditional workplace holiday party is experiencing a significant transformation, according to a new Harris Poll study. Only 48% of workplaces now host regular in-person holiday events, with Gen Z and Millennials driving this change. While 74% of employees generally look forward to celebrations, only 37% of Gen Z are very likely to attend.

The study reveals that younger generations prefer 'Holiday Lite' celebrations that are more interactive, inclusive, and practical. Key findings show that 42% of Gen Z prefer or no alcohol at events, while 66% of Millennials advocate for lighthearted features like executive roasts. Additionally, 79% of employees would prefer a monetary bonus, and 71% would choose additional time off over a holiday party.

Despite changing preferences, 85% of employees agree that these events positively contribute to workplace culture. The future of workplace celebrations lies in creative alternatives like escape rooms and workshops, focusing on team bonding in low-pressure environments while respecting diverse expectations.

Stagwell Marketing Cloud's The People Platform has appointed George Brady as CEO, effective immediately. Brady, who previously served as President and Chief Revenue Officer at The People Platform, brings over 20 years of retail media industry experience, including leadership positions at Nielsen.

The People Platform is an enterprise software company that uses mobile and location data to map consumer behavior patterns, serving clients like National Cinemedia, Screenvision Media, Gas Station TV, and Best Buy. The platform enables companies to track consumer visits to points of interest and communicate with specific consumer groups in near-real time.

Allison Worldwide announces leadership changes as Ray Day becomes executive chairman while continuing as Stagwell vice chair. Co-founders Scott Allison and Andy Hardie-Brown are stepping down to advisory roles after 23 years. The agency, which rebranded from Allison+Partners in 2023, has evolved from a PR firm to a global integrated marketing network with 52 offices. Jonathan Heit continues as Global CEO, reporting to Day. The transition marks a new chapter for the company, with Day bringing over three decades of experience from leadership roles at IBM and Ford Motor Company.

Stagwell (NASDAQ: STGW) has announced its participation in three major investor conferences in December 2024. The company will attend the Wells Fargo TMT Summit in Los Angeles on December 3, featuring a fireside chat at 3pm PT and one-on-one meetings. Additionally, management will host individual meetings at the UBS Global Technology Conference in Phoenix on December 4 and the UBS Global Media Conference in New York on December 9.

Stagwell (NASDAQ: STGW) has expanded its Global Affiliate Network by adding two new partners: Blue Horse (Malaysia) and DashDigital (South Africa). Blue Horse specializes in performance marketing for Southeast Asia, focusing on consumer industries and e-commerce platforms like Shopee, Lazada, and TikTok Shop. DashDigital is a design studio offering digital products and web experiences through research, strategy, and responsive design. These additions strengthen Stagwell's global full-service capabilities and enhance its ability to provide tailored solutions in key markets.

The November Harvard CAPS / Harris poll reveals Trump's victory over Harris by 2 points in the 2024 presidential election, with a 54% approval rating as president-elect. The poll shows that 80% of voters prioritized candidates' positions on issues over personal qualities, with inflation (45%) and immigration (16%) being the top concerns. 50% of voters supported Trump, including 92% of Republicans and 49% of Independents, while 48% backed Harris. Notably, 71% believe Elon Musk's endorsement had the biggest impact on the election. Voters primarily relied on TV news (46%) and social media (23%) for election coverage.

Stagwell (STGW) announced the grant of equity inducement awards to six new employees. The company issued a total of 55,406 restricted stock units, with each unit convertible into one share of Class A common stock. The vesting schedule includes one-third vesting after two years and two-thirds vesting after three years from the grant date. The awards include accelerated vesting provisions in cases of termination without cause, death, or disability. These grants were made as employment inducements under Nasdaq Listing Rule 5635(c)(4).

Stagwell's post-election survey reveals significant insights about Americans' relationship with news media. While 80% recognize news media as powerful for reaching consumers, trust issues persist. The study, surveying 1,510 U.S. adults, shows that 57% cite misinformation and fake news as key trust concerns. Despite challenges, 71% believe companies should advertise in news media to support journalism.

Local TV (73%), broadcast TV (67%), and newspapers (66%) emerge as the most trusted news sources. To rebuild trust, Americans advocate for enhanced fact-checking (58%), better separation between news and opinion (58%), and balanced perspective (54%). The survey also indicates that 66% of respondents view companies more positively when they advertise in news media.

Stagwell (NASDAQ: STGW) has announced an expanded partnership with VII(N) The Seventh Estate, a global wine brand co-founded by NBA All-Star Carmelo Anthony and Asani Swann. The partnership, which began at Sport Beach 2023, led to the launch of the first Wine and Spirits Festival at Cannes Lions 2024, featuring athlete-founded brands. The collaboration aims to leverage key cultural moments in business, sports, and culture. Anthony will join Code and Theory's Dan Gardner at Web Summit to discuss technology and creativity in sports.