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Stagwell Inc. (NASDAQ: STGW) is a pioneering marketing services company designed to transform the industry with its innovative approach. Stagwell operates through several business segments, including the Integrated Agencies Network, Brand Performance Network, and Communications Network. This structure ensures the delivery of top-notch marketing solutions tailored to the unique needs of its clients.
Founded by industry veterans, Stagwell places a strong emphasis on digital-first investments, unencumbered by legacy assets. The company boasts a selective portfolio, having just one or two agencies of each type, ranging from digital media buying to market research and public relations. This strategy fosters true cooperation and synergy across its network.
Stagwell's core mission is to merge creativity with advanced technology to harmonize the art and science of marketing. The company's over 13,000 specialists across 34+ countries work together to drive business effectiveness and improve client results. Stagwell serves some of the world's most ambitious brands, helping them navigate the complex digital landscape.
Recent achievements include the addition of Leverate Group, an integrated full-service agency based in Indonesia, to its expanding Global Affiliate Network. This move strengthens Stagwell's presence in the Asia Pacific region, enhancing its omnichannel media buying and activation capabilities. Stagwell's commitment to growth is evident in its strategic acquisitions and partnerships, driving innovation and expanding its global footprint.
Financially, Stagwell has shown resilience and growth. In the first quarter of 2024, the company reported an 8% year-over-year revenue growth, reaching $670 million. This growth was driven by new business wins and strategic cost management. The company's strong focus on technology, particularly in AI and immersive experiences, positions it well for future growth.
Stagwell (NASDAQ: STGW) released the January Harvard CAPS / Harris poll results, showing President-Elect Trump entering office with a 53% approval rating compared to outgoing President Biden's 39%. The poll, conducted among 2,650 registered voters, reveals significant insights into voter priorities and public sentiment.
Key findings include: 66% of voters hope the Trump administration will address inflation; 61% approve of the TikTok ban; and 82% support the Israel-Hamas ceasefire deal. The Republican Party's approval stands at 52% (+3), while the Democratic Party's approval dropped to 41% (-1), its lowest since June 2024.
The poll also covered social media trends, showing Facebook, Google, and YouTube as the most popular platforms for news consumption. Regarding AI, 46% believe it's too late for regulation, though 61% support some form of oversight. The survey was conducted on January 15-16, 2025.
Stagwell (NASDAQ: STGW) released a comprehensive survey of over 1,000 CEOs and Board Directors across 14 countries, revealing significant insights about news media's role in advertising and brand safety protocols. The study, conducted by HarrisX, shows that 90% of executives follow news closely, with 86% supporting advertising in news media.
Key findings indicate that 83% of leaders believe news media raises awareness of critical issues, while 81% say it can positively influence society. However, 57% think brand safety protocols are mistakenly applied across all news content, with 69% stating these protocols are overapplied, potentially harming both media outlets and advertisers.
The study also reveals tempered economic expectations for 2025, with only 42% expecting global economic improvement, 36% anticipating inflation easing, and 33% foreseeing improvement in geopolitical conflicts.
Stagwell (NASDAQ: STGW) has announced its intent to acquire ADK GLOBAL, a network of overseas subsidiaries of ADK Holdings Inc. The Japan-headquartered integrated marketing solutions firm operates in 10 markets globally. This strategic acquisition expands Stagwell's APAC presence to over 2,000 team members across 14 countries including Australia, China, India, and Japan.
The merger strengthens Stagwell's AI-powered digital marketing solutions and complements its service offerings for clients including LG, Shanghai Disney Resort, Google, Dexcom, and Adidas. The acquisition provides Stagwell with a complete APAC offering spanning media, creative, and PR services for local, regional, and global clients.
This acquisition follows Stagwell's significant expansion in 2024, marking their 11th acquisition of the year, including acquisitions across MENA, Germany, Israel, and other global markets.
Stagwell (NASDAQ: STGW) has announced the launch of Stagwell Italy and appointed Diego Ricchiuti as its inaugural CEO, effective immediately. Ricchiuti, who brings over 30 years of advertising industry experience and previously served as CEO of MullenLowe Italia, will report to James Townsend, CEO of Stagwell EMEA.
This expansion follows Stagwell's establishment of its European headquarters in London in April 2024 and three strategic European acquisitions in 2024: UNICEPTA in Germany, Sidekick in the UK, and WHAT'S NEXT PARTNERS in France. The move is part of Stagwell's broader European growth strategy, strengthening its presence in key markets and expanding its connected marketing solutions offerings.
Stagwell (NASDAQ: STGW) and HarrisX released a nationwide poll revealing strong public confidence in the tech sector, with 81% of Americans viewing the industry favorably. The study shows that 79% of U.S. adults believe tech has a positive economic impact, and 57% expect it to be a major economic driver over the next five years.
While 55% of Americans want tech leaders to speak up on industry issues, 60% believe they often miss the mark. The public prefers tech CEOs to focus on workplace and economic issues like paid family leave (68%) and minimum wage (66%), rather than social and political topics.
Regarding AI, 60% of Americans believe it will replace more jobs than create, though only 30% expect it to affect their personal earnings. The study also found that 67% of voters support tech companies working with the incoming Trump administration, with 58% believing his presidency will boost the technology industry.
Stagwell (NASDAQ: STGW) announced the return and expansion of SPORT BEACH, the premier sports destination at Cannes Lions International Festival of Creativity 2025, as the official LIONS Sport Partner. The event will introduce new 'Clubhouses' throughout 2025 at major industry events including the World Economic Forum in Davos, Super Bowl LIX, and South by Southwest.
The program features five key tracks: Athletes as Creators, Tech & Innovation Unleashed, Culture & Community Reimagined, Global Reach in Overdrive, and Resilience & Wellness Redefined. SPORT BEACH has secured partnerships with notable athletes including Carmelo Anthony, Sue Bird, Tara Davis-Woodhall, DeAndre Hopkins, and others. Brand partners include Ad Results Media, The Athletic, Channel Factory, Chicago Bulls, Clio Sports, Microsoft Advertising, and NBCUniversal as the exclusive Platinum Media Partner.
Stagwell (NASDAQ: STGW) has announced its participation in the upcoming 27th Annual Needham Growth Conference in New York City. Chairman and CEO Mark Penn will lead a fireside chat on January 15, 2025, at 12:45 p.m. ET, and will be available for one-on-one meetings with investors.
The fireside chat will be accessible via webcast and remain available for viewing for 90 days after the event. Interested parties can direct their questions to ir@stagwellglobal.com and access information about upcoming investor events through Stagwell's investor relations page.
Stagwell Brand Performance Network (NASDAQ: STGW) has announced a strategic partnership with Ad Results Media (ARM), a leading independent audio media agency. The collaboration aims to enhance Stagwell's audio marketing capabilities across its agency portfolio, providing advanced audio intelligence and expertise in the growing audio creator economy.
The partnership enables Stagwell agencies to access ARM's specialized services, audio partner network, and comprehensive solutions across podcast, streaming, radio, YouTube, and other platforms. ARM brings experience in audio media strategy for major brands like Molson Coors, BetterHelp, and ZipRecruiter.
Current market data shows 135 million monthly podcast listeners, with audio consumption representing 25 percent of ad-supported media time but only 8 percent of advertiser budgets, indicating significant growth potential in the audio marketing sector.
U.S. News & World Report has released its 2025 Best Diets edition, marking the 15th year of diet evaluations. The new edition shifts from ranking to rating systems, examining 38 diets across 21 categories. The Mediterranean diet maintains its position as the most highly-rated diet across multiple categories.
The 2025 edition introduces 12 new health-specific categories and evaluates 13 new diets. The methodology involves assessments from 69 expert panelists, including medical doctors, dietitians, and researchers. Notable ratings include:
- Mediterranean Diet leads Best Overall Diets (4.8/5)
- DASH Diet tops Heart-Healthy Diets (4.9/5)
- WeightWatchers leads Weight Loss category (4.3/5)
- Low-FODMAP Diet dominates IBS category (4.8/5)
The evaluation now focuses beyond weight loss, encompassing overall well-being and chronic disease prevention.
Stagwell (NASDAQ: STGW) has entered into an agreement to acquire Create. Group, the Middle East's leading strategic digital communications group. The acquisition will integrate Create. Group into Stagwell's Code and Theory Network, enhancing their digital transformation capabilities in the MENA region.
Create. Group, with 15 years of expertise in digital strategy and a prestigious client portfolio including DCT Abu Dhabi, Dubai DET, and Saudi Arabia's PIF, has won multiple awards including Campaign's Middle East Digital Agency of the Year in 2022-2024. The company operates from UAE headquarters with offices in Saudi Arabia and Egypt.
This marks Stagwell's eleventh acquisition of 2024, following recent MENA expansions with Consulum and LEADERS. Create. Group's founder Tom Otton will continue leading the company under Code and Theory Network's leadership, which now comprises 2,000 team members globally.
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