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Stagwell Inc. (NASDAQ: STGW) is a pioneering marketing services company designed to transform the industry with its innovative approach. Stagwell operates through several business segments, including the Integrated Agencies Network, Brand Performance Network, and Communications Network. This structure ensures the delivery of top-notch marketing solutions tailored to the unique needs of its clients.
Founded by industry veterans, Stagwell places a strong emphasis on digital-first investments, unencumbered by legacy assets. The company boasts a selective portfolio, having just one or two agencies of each type, ranging from digital media buying to market research and public relations. This strategy fosters true cooperation and synergy across its network.
Stagwell's core mission is to merge creativity with advanced technology to harmonize the art and science of marketing. The company's over 13,000 specialists across 34+ countries work together to drive business effectiveness and improve client results. Stagwell serves some of the world's most ambitious brands, helping them navigate the complex digital landscape.
Recent achievements include the addition of Leverate Group, an integrated full-service agency based in Indonesia, to its expanding Global Affiliate Network. This move strengthens Stagwell's presence in the Asia Pacific region, enhancing its omnichannel media buying and activation capabilities. Stagwell's commitment to growth is evident in its strategic acquisitions and partnerships, driving innovation and expanding its global footprint.
Financially, Stagwell has shown resilience and growth. In the first quarter of 2024, the company reported an 8% year-over-year revenue growth, reaching $670 million. This growth was driven by new business wins and strategic cost management. The company's strong focus on technology, particularly in AI and immersive experiences, positions it well for future growth.
Stagwell (NASDAQ: STGW) has announced its participation in two major investor conferences in early 2025. The company will attend the J.P. Morgan Global Leveraged Finance Conference on February 24 in Miami Beach, where management will conduct one-on-one meetings. Additionally, Stagwell will participate in the Morgan Stanley Technology, Media & Telecom Conference on March 3 in San Francisco, featuring a fireside chat from 4:50-5:25 PM PST and one-on-one investor meetings. The Morgan Stanley fireside chat will be available via webcast.
Stagwell (NASDAQ: STGW) has announced the acquisition of Gold Rabbit Sports, a global sport marketing agency that will become a subsidiary of Stagwell's integrated experiential agency TEAM. Gold Rabbit Sports, launched in 2020 by André Schunk, specializes in helping brands and rightsholders maximize sports and entertainment partnerships.
The agency has worked with major brands including the Kansas City Chiefs, Kentucky Derby, Red Bull, Athleta, Grubhub, and FIFA World Cup. This acquisition strengthens TEAM's capabilities in sports partnerships and community integration, while expanding Stagwell's sports marketing portfolio.
This move follows Stagwell's announced intent to acquire ADK GLOBAL in January 2025 and marks one of 11 acquisitions made throughout 2024.
Stagwell (STGW) agencies delivered notable performances during Super Bowl LIX, with three spots ranking in USA Today Ad Meter's top 10. The network aired four major commercials for Bud Light, NFL, and Starbucks during the game.
Key campaigns included 72andSunny's NFL "Somebody | It Takes All of Us" and "Flag 50," Anomaly's Bud Light "Big Men on Cul-de-Sac" featuring Post Malone, and Starbucks "Hello Again" campaign. Beyond broadcast advertising, Stagwell agencies executed various off-field initiatives, including Colle McVoy's work with Perdue Chicken and Frank's RedHot, Allison's media strategy for Budweiser and GoDaddy, and HUNTER's partnerships with TABASCO and TurboTax.
The success highlights Stagwell's growing influence in sports marketing and creative advertising, with agencies delivering integrated campaigns across traditional and digital platforms.
Stagwell (STGW) and its network of agencies made a significant impact during Super Bowl LIX with multiple successful campaigns. Three spots earned top 10 honors from USA Today Ad Meter, including work for Bud Light, NFL, and Starbucks.
Key highlights include 72andSunny's NFL 'Somebody | It Takes All of Us' campaign featuring NFL players mentoring children, and their 'Flag 50' ad promoting varsity flag football. Anomaly created Bud Light's 60-second spot starring Post Malone, Shane Gillis, and Peyton Manning, while also producing Starbucks' 'Hello Again' campaign.
Off-field activations included Allison's work with Budweiser, GoDaddy, and Booking.com, generating significant media coverage. Other notable campaigns included HUNTER's partnerships with TABASCO and STōK Cold Brew Coffee, and Code and Theory's development of the new NFL app enhancing game-day experiences.
Stagwell (NASDAQ: STGW) has announced it will release its financial results for both the fourth quarter and full year 2024 on Thursday, February 27, 2025, before the market opens. The company will host a video webcast at 8:30 AM ET on the same day to discuss these results. Interested parties can register to attend the webcast through a provided link, and a replay will be made available afterward on Stagwell's investor relations website.
PRophet, an AI-powered PR and influencer software company, has appointed Subir Kotwal as Executive Vice President of U.S. Sales. Kotwal brings over 20 years of experience in enterprise sales and strategic partnerships, previously serving as Vice President of Sales at Cision where he earned the President's Club Award seven times.
In his new role, Kotwal will lead go-to-market strategies across sales, customer success, and partnerships, focusing on accelerating enterprise adoption and U.S. market expansion. This appointment follows PRophet's recent acquisition of UNICEPTA, enhancing its capabilities in media intelligence and predictive media pitching.
Kotwal holds a Master's in public relations from the University of Westminster and has worked across Mumbai, London, and New York. His appointment aims to strengthen PRophet's position in AI-driven communications technology, particularly following its recent expansion through acquisitions of UNICEPTA, LEADERS, and influencermarketing.ai.
The Harris Poll and Page Society's global study reveals a concerning trust deficit in business, with only 26% of respondents expressing confidence in businesses' ability to positively impact society. The research, surveying over 15,000 adults across 14 global markets in 2024, shows significant regional variations, from 14% confidence in Japan and Italy to 48% in Saudi Arabia.
The study identifies six key areas for trust rebuilding: economic stability, workforce development, corruption addressing, environmental issues, technological innovation, and mental health. Regional priorities vary, with most countries prioritizing economic stability, while some nations like France focus on income and gender equality.
A parallel study of Chief Communication Officers (CCOs) highlights 2025 risks including ESG/DEI backlash, polarization, potential Trump policy changes, and geopolitical challenges. The research emphasizes generational differences, with Gen Z showing higher expectations than Boomers on various social issues.
Assembly, a global media agency under Stagwell (NASDAQ: STGW), has appointed Jill Kelly as North America CEO, effective February 3, 2025. Kelly succeeds Valerie Davis and will report to Global CEO Rick Acampora.
Kelly joins from EssenceMediacom, where she served as CEO and led the agency's strategic vision. Her previous roles include Global Chief Marketing Officer at GroupM and leadership positions at Publicis Groupe. She is recognized for her industry leadership, winning accolades including AdAge Leading Woman in 2023 and AdColor Legend in 2022.
The appointment follows Assembly's recent launch of STAGE AI, their proprietary technology leveraging artificial intelligence for media strategies. Kelly will focus on scaling technology solutions, enhancing media capabilities, and deepening client partnerships while driving innovation and collaboration.
PRophet, an AI-powered PR software suite, announced a groundbreaking integration of influencer discovery features within its 'Taylor' platform. This industry-first development allows users to simultaneously discover and pitch to both social media influencers and journalists in a single workflow.
The integration with influencermarketing.ai enables brands to identify relevant influencers across Instagram, TikTok, YouTube, and podcasts, providing metrics like audience quality scores and engagement rates. The update responds to changing media consumption trends, with Pew Research showing 20% of Americans now getting news from social media influencers.
Over the past 18 months, PRophet has expanded significantly through the acquisition of LEADERS and UNICEPTA, growing to nearly 600 staff across four continents and nine cities. The company has received multiple industry awards, including PRovoke Media's Innovation SABRE in 2023 and 2024, and a 2024 Webby Award.
Allison Worldwide has announced the addition of six new senior leaders across multiple practice areas to enhance its global client communications support. The new appointments include expertise in Corporate Affairs, Crisis Management, Data Analytics, Strategic Communications, Automotive, Public Affairs, and Earned Media.
The new leaders are: Ellen Barry as Managing Director of Corporate Affairs, Kiersten Fries as Chief Strategy Officer, Aaron Kokoruz as Senior Vice President of Earned Media Relations, Rebecca Lindland as Managing Director of Automotive, Robyn Patterson as Senior Vice President of Public Affairs, and Tony Sardella as Managing Director of Data and Predictive Analytics.
According to Ray Day, Allison Worldwide executive chair and Stagwell vice chair, this expansion aligns with the company's focus on client success, future-focused innovation, and building world-class expertise.
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