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Sunlands Technology Group Announces Unaudited First Quarter 2024 Financial Results

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Sunlands Technology Group (NYSE: STG) reported its unaudited financial results for Q1 2024. Net revenues declined 7.7% year-over-year to RMB523.2 million (US$72.5 million). Despite a decrease in gross profit by 10.6% to RMB446.1 million (US$61.8 million), the company managed to maintain profitability with a net income of RMB112.7 million (US$15.6 million) and a net income margin of 21.5%, down from 31.8% in Q1 2023.

Notably, new student enrollments increased by 22.8% to 175,758. Deferred revenue also saw a decline to RMB1,044.9 million (US$144.7 million). Operating expenses rose by 6.4% to RMB341.1 million (US$47.2 million).

As of March 31, 2024, Sunlands held RMB803.5 million (US$111.3 million) in cash and equivalents. The company's outlook for Q2 2024 expects net revenues between RMB480 million to RMB500 million, indicating a potential year-over-year decline of up to 8.8%.

Positive
  • New student enrollments increased by 22.8% to 175,758.
  • Gross billings rose by 15.6% to RMB398.8 million (US$55.2 million).
  • Net income for Q1 2024 was RMB112.7 million (US$15.6 million).
  • Net income margin remained stable above 20%.
  • Achieved third consecutive quarter of net cash inflow from operations.
  • Cash, cash equivalents, and restricted cash increased to RMB803.5 million (US$111.3 million).
  • General and administrative expenses decreased by 17.9%.
Negative
  • Net revenues decreased by 7.7% year-over-year to RMB523.2 million (US$72.5 million).
  • Gross profit declined by 10.6% to RMB446.1 million (US$61.8 million).
  • Net income margin decreased to 21.5% from 31.8% in Q1 2023.
  • Deferred revenue dropped to RMB1,044.9 million (US$144.7 million).
  • Cost of revenues increased by 13.2% to RMB77.2 million (US$10.7 million).
  • Operating expenses rose by 6.4% to RMB341.1 million (US$47.2 million).
  • Sales and marketing expenses increased by 11.1%.

Insights

The first quarter of 2024 financial results for Sunlands Technology Group reveal mixed performance metrics. While net revenue decreased by 7.7% year-over-year to RMB523.2 million (US$72.5 million), the company managed to sustain profitability with a net income of RMB112.7 million (US$15.6 million). This is down from RMB180.1 million in the same period last year, which represents a significant decline in the net income margin from 31.8% to 21.5%. Despite this, it's noteworthy that gross billings grew by 15.6%, indicating an increase in the cash flow from new courses.

The increase in sales and marketing expenses by 11.1% shows a strategic push to attract and retain students, which seems to be working given the 22.8% increase in new student enrollments. However, the rise in operating expenses alongside a drop in revenues and net income might concern investors looking for strong cost control and profitability metrics. Moreover, the company has a solid cash position with RMB803.5 million (US$111.3 million) in cash, cash equivalents and restricted cash, providing a buffer for future operations.

The forecasted decrease in net revenues for the next quarter to between RMB480 million and RMB500 million could be a red flag for investors, signaling potential challenges in revenue growth.

Sunlands Technology Group's increased focus on sales and marketing appears to be paying off in terms of new enrollments. The company experienced a 22.8% increase in new student enrollments year-over-year, which suggests that their strategies in enhancing student acquisition and retention are effective. This is particularly telling in the competitive online education market in China where consumer trust and engagement are crucial.

However, the company faces significant headwinds. The decline in net revenues and net income points to underlying challenges. Given the decrease in gross profit by 10.6%, it seems that the increased marketing spend has not yet translated into enough revenue growth to offset higher costs. Furthermore, the company’s reduction in product development expenses by 27.6% could impact future innovation and quality of course offerings, potentially affecting long-term competitiveness.

The deferred revenue balance of RMB1,044.9 million (US$144.7 million) indicates a healthy pipeline of prepaid but not yet recognized revenue, which could support financial stability moving forward.

Sunlands Technology Group's financial results highlight their continuing reliance on a robust online platform that facilitates a personalized and interactive learning environment. The company’s unique approach, including their proprietary Learning Outcome Trees, helps tailor educational content to individual learning needs. This level of customization could be a competitive advantage if leveraged correctly.

However, the reported decrease in product development expenses by 27.6% is concerning. Investment in technology and course development is critical in the online education sector to maintain the quality of offerings and keep up with evolving educational trends and technologies. A cut in these expenses might affect the company’s ability to innovate and stay ahead in the market.

Overall, while their technology-driven platform remains a core strength, the reduced investment in development could hinder future growth and product expansion, impacting long-term market position.

BEIJING, May 24, 2024 (GLOBE NEWSWIRE) -- Sunlands Technology Group (NYSE: STG) (“Sunlands” or the “Company”), a leader in China’s adult online education market and China’s adult personal interest learning market, today announced its unaudited financial results for the first quarter ended March 31, 2024.

First Quarter 2024 Financial and Operational Snapshots

  • Net revenues were RMB523.2 million (US$72.5 million), compared to RMB566.9 million in the first quarter of 2023.
  • Gross billings (non-GAAP) were RMB398.8 million (US$55.2 million), compared to RMB345.1 million in the first quarter of 2023.
  • Gross profit was RMB446.1 million (US$61.8 million), compared to RMB498.7 million in the first quarter of 2023.
  • Net income was RMB112.7 million (US$15.6 million), compared to RMB180.1 million in the first quarter of 2023.
  • Net income margin1 was 21.5% in the first quarter of 2024, compared to 31.8% in the first quarter of 2023.
  • New student enrollments2 were 175,758, compared to 143,179 in the first quarter of 2023.
  • As of March 31, 2024, the Company’s deferred revenue balance was RMB1,044.9 million (US$144.7 million), compared to RMB1,113.9 million as of December 31, 2023.

“Reflecting on the first quarter of 2024, we've maintained stability amidst challenging conditions. Despite year-over-year decrease, our net revenues and net income for the quarter stood at RMB523.2 million and RMB112.7 million respectively. This marks our sustained profitability, underscoring our operational efficiency and commitment to shareholder value. Additionally, our enrollment figures surged by 22.8%, attributable to our enhanced proficiency in acquiring students. This improvement reflects our dedicated initiatives to attract new users and enhance user retention and engagement by refining our course offerings to meet diverse learning needs.

Looking ahead, we remain optimistic about our long-term profitability. We endeavor to closely monitor and enhance student experience across all phases of teaching, learning, assessment, and practice. Moving forward, we're dedicated to delivering exceptional services and products while exploring avenues for further business growth and operational efficiency improvements.” said Mr. Tongbo Liu, Chief Executive Officer of Sunlands.

Mr. Hangyu Li, finance director of Sunlands, commented, “Throughout the first quarter, we continued our efforts to improve operational efficiency and optimize our cost structure. Since the fourth quarter of 2021, the net income margin has remained consistently above 20%. We also achieved our third consecutive quarter of net cash inflow from operations, providing a solid financial foundation for the long-term growth of our business. This demonstrates the resilience and adaptability of our business model. Going forward, we will continue to optimize our product mix while maintaining efficient operations. These strategic initiatives will enable us to capitalize on emerging opportunities, strengthen our leadership position in the industry and continue to create value for our shareholders.”

Financial Results for the First Quarter of 2024

Net Revenues

In the first quarter of 2024, net revenues decreased by 7.7% to RMB523.2 million (US$72.5 million) from RMB566.9 million in the first quarter of 2023. The decrease was primarily driven by the decline in gross billings from post-secondary courses over the recent quarters, partially offset by the growth in revenues from sales of goods such as books and learning materials.

Cost of Revenues

Cost of revenues increased by 13.2% to RMB77.2 million (US$10.7 million) in the first quarter of 2024 from RMB68.2 million in the first quarter of 2023. The increase was primarily due to an increase in the cost of revenues from sales of goods such as books and learning materials.

Gross Profit

Gross profit decreased by 10.6% to RMB446.1 million (US$61.8 million) in the first quarter of 2024 from RMB498.7 million in the first quarter of 2023.

Operating Expenses

In the first quarter of 2024, operating expenses were RMB341.1 million (US$47.2 million), representing a 6.4% increase from RMB320.7 million in the first quarter of 2023.

Sales and marketing expenses increased by 11.1% to RMB301.6 million (US$41.8 million) in the first quarter of 2024 from RMB271.4 million in the first quarter of 2023. The increase was mainly due to a growth in spending on sales activities, including enhanced compensation for sales personnel as well as increased spending on branding and marketing activities focusing on interest courses offerings.

General and administrative expenses decreased by 17.9% to RMB32.6 million (US$4.5 million) in the first quarter of 2024 from RMB39.6 million in the first quarter of 2023. The decrease was mainly due to the decline in rental expenses as certain leases for office space were partially terminated in 2023 before the expiration of the lease term for cost saving.

Product development expenses decreased by 27.6% to RMB7.0 million (US$1.0 million) in the first quarter of 2024 from RMB9.7 million in the first quarter of 2023. The decrease was mainly due to declined compensation expenses related to headcount reduction of our product development personnel.

Net Income

Net income for the first quarter of 2024 was RMB112.7 million (US$15.6 million), as compared to RMB180.1 million in the first quarter of 2023.

Basic and Diluted Net Income Per Share

Basic and diluted net income per share was RMB16.44 (US$2.28) in the first quarter of 2024.

Cash, Cash Equivalents, Restricted Cash and Short-term Investments

As of March 31, 2024, the Company had RMB803.5 million (US$111.3 million) of cash, cash equivalents and restricted cash and RMB179.7 million (US$24.9 million) of short-term investments, as compared to RMB766.4 million of cash, cash equivalents and restricted cash and RMB142.1 million of short-term investments as of December 31, 2023.

Deferred Revenue

As of March 31, 2024, the Company had a deferred revenue balance of RMB1,044.9 million (US$144.7 million), as compared to RMB1,113.9 million as of December 31, 2023.

Share Repurchase

On December 6, 2021, the Company’s board of directors authorized a share repurchase program, under which the Company may repurchase up to US$15.0 million of Class A ordinary shares in the form of ADSs over the next 24 months. On December 1, 2023, the Company’s board of directors authorized to extend its share repurchase program over the next twenty-four months. As of May 21, 2024, the Company had repurchased an aggregate of 502,139 ADSs for approximately US$2.5 million under the share repurchase program.

Outlook

For the second quarter of 2024, Sunlands currently expects net revenues to be between RMB480 million to RMB500 million, which would represent a decrease of 5.0% to 8.8% year-over-year. The above outlook is based on the current market conditions and reflects the Company’s current and preliminary estimates of market and operating conditions and customer demand, which are all subject to substantial uncertainty.

Exchange Rate

The Company’s business is primarily conducted in China and all revenues are denominated in Renminbi (“RMB”). This announcement contains currency conversions of RMB amounts into U.S. dollars (“US$”) solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to US$ are made at a rate of RMB7.2203 to US$1.00, the effective noon buying rate for March 29, 2024 as set forth in the H.10 statistical release of the Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted, realized or settled into US$ at that rate on March 29, 2024, or at any other rate.

Conference Call and Webcast

Sunlands’ management team will host a conference call at 7:00 AM U.S. Eastern Time, (7:00 PM Beijing/Hong Kong time) on May 24, 2024, following the quarterly results announcement.

For participants who wish to join the call, please access the link provided below to complete online registration 15 minutes prior to the scheduled call start time. Upon registration, participants will receive details for the conference call, including dial-in numbers, a personal PIN and an e-mail with detailed instructions to join the conference call.

Registration Link:
https://register.vevent.com/register/BI3a767e6d591c4806943f7c8f6a578811

Additionally, a live webcast and archive of the conference call will be available on the Investor Relations section of Sunlands' website at https://ir.sunlands.com/.

About Sunlands

Sunlands Technology Group (NYSE: STG) (“Sunlands” or the “Company”), formerly known as Sunlands Online Education Group, is a leader in China’s adult online education market and China’s adult personal interest learning market. With a one to many live streaming platform, Sunlands offers various degree- or diploma-oriented post-secondary courses as well as professional certification preparation, professional skills and interest courses. Students can access the Company's services either through PC or mobile applications. The Company's online platform cultivates a personalized, interactive learning environment by featuring a virtual learning community and a vast library of educational content offerings that adapt to the learning habits of its students. Sunlands offers a unique approach to education research and development that organizes subject content into Learning Outcome Trees, the Company's proprietary knowledge management system. Sunlands has a deep understanding of the educational needs of its prospective students and offers solutions that help them achieve their goals.

About Non-GAAP Financial Measures

We use gross billings, EBITDA, non-GAAP operating cost and expenses, non-GAAP income from operations and Non-GAAP net income per share, each a non-GAAP financial measure, in evaluating our operating results and for financial and operational decision-making purposes.

We define gross billings for a specific period as the total amount of cash received for the sale of course packages, net of the total amount of refunds paid in such period. Our management uses gross billings as a performance measurement because we generally bill our students for the entire course tuition at the time of sale of our course packages and recognize revenue proportionally over a period. EBITDA is defined as net income excluding depreciation and amortization, interest expense, interest income, and income tax expenses. We believe that gross billings and EBITDA provide valuable insight into the sales of our course packages and the performance of our business.

These non-GAAP financial measures should not be considered in isolation from, or as a substitute for, their most directly comparable financial measure prepared in accordance with GAAP. A reconciliation of the historical non-GAAP financial measures to their respective most directly comparable GAAP measure has been provided in the tables included below. Investors are encouraged to review the reconciliation of the historical non-GAAP financial measures to their respective most directly comparable GAAP financial measures. As gross billings, EBITDA, operating cost and expenses excluding share-based compensation expenses, general and administrative expenses excluding share-based compensation expenses, sales and marketing expenses excluding share-based compensation expenses, product development expenses excluding share-based compensation expenses, non-GAAP net income exclude share-based compensation expenses, and basic and diluted net income per share excluding share-based compensation expenses have material limitations as an analytical metric and may not be calculated in the same manner by all companies, it may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider gross billings and EBITDA as a substitute for, or superior to, their respective most directly comparable financial measures prepared in accordance with GAAP. We encourage investors and others to review our financial information in its entirety and not rely on a single financial measure.

Safe Harbor Statement

This press release contains forward-looking statements made under the “safe harbor” provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Sunlands may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about Sunlands' beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include, but not limited to the following: Sunlands' goals and strategies; its expectations regarding demand for and market acceptance of its brand and services; its ability to retain and increase student enrollments; its ability to offer new courses and educational content; its ability to improve teaching quality and students’ learning results; its ability to improve sales and marketing efficiency and effectiveness; its ability to engage, train and retain new faculty members; its future business development, results of operations and financial condition; its ability to maintain and improve technology infrastructure necessary to operate its business; competition in the online education industry in China; relevant government policies and regulations relating to Sunlands’ corporate structure, business and industry; and general economic and business condition in China Further information regarding these and other risks, uncertainties or factors is included in the Sunlands' filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and Sunlands does not undertake any obligation to update such information, except as required under applicable law.

For investor and media enquiries, please contact:

Sunlands Technology Group
Investor Relations
Email: sl-ir@sunlands.com
SOURCE: Sunlands Technology Group

SUNLANDS TECHNOLOGY GROUP
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(Amounts in thousands, except for share and per share data, or otherwise noted)
 
   As of December 31,  As of March 31,
   2023  2024
   RMB   RMB   US$ 
ASSETS            
Current assets            
Cash and cash equivalents  763,800   800,476   110,865 
Restricted cash  2,578   3,055   423 
Short-term investments  142,084   179,661   24,883 
Prepaid expenses and other current assets  109,018   106,139   14,700 
Deferred costs, current  14,274   10,068   1,394 
Total current assets  1,031,754   1,099,399   152,265 
Non-current assets            
Property and equipment, net  786,670   779,559   107,968 
Intangible assets, net  975   751   104 
Right-of-use assets  135,820   130,377   18,057 
Deferred costs, non-current  68,773   61,499   8,518 
Long-term investments  61,354   56,540   7,831 
Other non-current assets  33,160   34,337   4,756 
Total non-current assets  1,086,752   1,063,063   147,234 
TOTAL ASSETS  2,118,506   2,162,462   299,499 
             
LIABILITIES AND SHAREHOLDERS’ EQUITY            
             
LIABILITIES            
Current liabilities            
Accrued expenses and other current liabilities  409,691   417,455   57,820 
Deferred revenue, current  553,812   480,712   66,578 
Lease liabilities, current portion  8,019   8,587   1,189 
Long-term debt, current portion  38,654   38,654   5,354 
Total current liabilities  1,010,176   945,408   130,941 


SUNLANDS TECHNOLOGY GROUP
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS-continued
(Amounts in thousands, except for share and per share data, or otherwise noted)
 
  As of December 31, As of March 31,
   2023  2024 
  RMB RMB US$
Non-current liabilities      
Deferred revenue, non-current  560,111   564,154   78,134 
Lease liabilities, non-current portion  157,269   150,579   20,855 
Deferred tax liabilities  3,742   3,106   430 
Other non-current liabilities  6,994   7,067   979 
Long-term debt, non-current portion  104,665   95,001   13,157 
Total non-current liabilities  832,781   819,907   113,555 
TOTAL LIABILITIES  1,842,957   1,765,315   244,496 
 
SHAREHOLDERS’ EQUITY      
Class A ordinary shares (par value of US$0.00005, 796,062,195 shares      
authorized; 3,131,807 and 3,131,807 shares issued as of December 31, 2023      
and March 31, 2024, respectively; 2,702,523 and 2,697,294 shares      
outstanding as of December 31, 2023 and March 31, 2024, respectively)  1   1   - 
Class B ordinary shares (par value of US$0.00005, 826,389 shares      
authorized; 826,389 and 826,389 shares issued and outstanding      
as of December 31, 2023 and March 31, 2024, respectively)  -   -   - 
Class C ordinary shares (par value of US$0.00005, 203,111,416 shares      
authorized; 3,332,062 and 3,332,062 shares issued and outstanding      
as of December 31, 2023 and March 31, 2024, respectively)  1   1   - 
Treasury stock  -   -   - 
Accumulated deficit  (2,171,284)  (2,058,549)  (285,106)
Additional paid-in capital  2,305,042   2,304,369   319,151 
Accumulated other comprehensive income  143,276   152,812   21,164 
Total Sunlands Technology Group shareholders’ equity  277,036   398,634   55,209 
Non-controlling interest  (1,487)  (1,487)  (206)
TOTAL SHAREHOLDERS’ EQUITY  275,549   397,147   55,003 
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY  2,118,506   2,162,462   299,499 


SUNLANDS TECHNOLOGY GROUP
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Amounts in thousands, except for share and per share data, or otherwise noted)
 
  For the Three Months Ended March 31,
   2023  2024 
  RMB RMB US$
Net revenues  566,876   523,240   72,468 
Cost of revenues  (68,155)  (77,163)  (10,687)
Gross profit  498,721   446,077   61,781 
       
Operating expenses      
Sales and marketing expenses  (271,414)  (301,575)  (41,768)
Product development expenses  (9,680)  (7,010)  (971)
General and administrative expenses  (39,640)  (32,552)  (4,508)
Total operating expenses  (320,734)  (341,137)  (47,247)
Income from operations  177,987   104,940   14,534 
Interest income  6,561   9,289   1,287 
Interest expense  (2,124)  (1,604)  (222)
Other income, net  8,798   5,780   801 
Income before income tax (expenses)/benefit
      
and loss from equity method investments  191,222   118,405   16,400 
Income tax (expenses)/benefit  (7,731)  391   54 
Loss from equity method investments  (3,384)  (6,061)  (839)
Net income  180,107   112,735   15,615 
       
Less: net income attributable to non-controlling interest  1   -   - 
Net income attributable to Sunlands Technology Group  180,106   112,735   15,615 
Net income per share attributable to ordinary shareholders of      
Sunlands Technology Group:      
Basic and diluted  26.00   16.44   2.28 
Weighted average shares used in calculating net income      
per ordinary share:      
Basic and diluted  6,926,440   6,857,016   6,857,016 


SUNLANDS TECHNOLOGY GROUP
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(Amounts in thousands)
 
  For the Three Months Ended March 31,
   2023  2024
  RMB  RMB   US$ 
Net income  180,107   112,735   15,615 
Other comprehensive (loss)/income, net of tax effect of nil:          
Change in cumulative foreign currency translation adjustments  (2,327)  9,536   1,321 
Total comprehensive income  177,780   122,271   16,936 
Less: comprehensive income attributable to non-controlling interest
  1   -   - 
Comprehensive income attributable to Sunlands Technology Group  177,779   122,271   16,936 


SUNLANDS TECHNOLOGY GROUP
RECONCILIATION OF GAAP AND NON-GAAP RESULTS
(Amounts in thousands)
 
  For the Three Months Ended March 31,
   2023   2024 
  RMB RMB
Net revenues  566,876   523,240 
Less: other revenues  (41,847)  (58,874)
Add: tax and surcharges  17,995   16,369 
Add: ending deferred revenue  1,513,896   1,044,866 
Add: ending refund liability  112,188   130,840 
Less: beginning deferred revenue  (1,690,946)  (1,113,923)
Less: beginning refund liability  (133,066)  (143,744)
Gross billings (non-GAAP)  345,096   398,774 
     
     
     
Net income  180,107   112,735 
Add: income tax expenses/(benefit)  7,731   (391)
depreciation and amortization  7,590   7,431 
interest expense  2,124   1,604 
Less: interest income  (6,561)  (9,289)
EBITDA (non-GAAP)  190,991   112,090 




1 Net income margin is defined as net income as a percentage of net revenues.

2 New student enrollments for a given period refer to the total number of orders placed by students that newly enroll in at least one course during that period, including those students that enroll and then terminate their enrollment with us, excluding orders of our low-price courses, such as “mini courses” and “RMB1 courses”, which we offer in the form of recorded videos or short live streaming, to strengthen our competitiveness and improve customer experience.


FAQ

What were Sunlands Technology Group's Q1 2024 net revenues?

Sunlands Technology Group's Q1 2024 net revenues were RMB523.2 million (US$72.5 million).

How much did Sunlands Technology Group's net income margin change in Q1 2024?

Sunlands Technology Group's net income margin decreased to 21.5% from 31.8% in Q1 2023.

What was the increase in new student enrollments for Sunlands Technology Group in Q1 2024?

New student enrollments increased by 22.8% to 175,758 in Q1 2024.

How did the gross profit of Sunlands Technology Group change in Q1 2024?

The gross profit of Sunlands Technology Group decreased by 10.6% to RMB446.1 million (US$61.8 million) in Q1 2024.

What is Sunlands Technology Group's outlook for Q2 2024 net revenues?

Sunlands Technology Group expects Q2 2024 net revenues to be between RMB480 million to RMB500 million.

How much did Sunlands Technology Group's operating expenses increase in Q1 2024?

Sunlands Technology Group's operating expenses increased by 6.4% to RMB341.1 million (US$47.2 million) in Q1 2024.

What was the value of cash and cash equivalents for Sunlands Technology Group as of March 31, 2024?

As of March 31, 2024, Sunlands Technology Group had RMB803.5 million (US$111.3 million) in cash and cash equivalents.

Sunlands Technology Group, American Depositary Shares, American Depositary Shares, every two (2) ADSs representing one (1)

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