Stratasys Unveils Direct-to-Garment Solution, Paving the Way for Personalized, Sustainable Fashion

Rhea-AI Summary

Stratasys introduces a Direct-to-Garment solution for personalized, sustainable fashion, partnering with leading designers on an Urban Tattoo Collection. The solution enables full-color multi-material 3D printing directly on fully assembled garments, promoting customization and reducing material waste.

Positive

• Stratasys partners with leading fashion designers for the Urban Tattoo Collection, showcasing denim upcycling through the Direct-to-Garment solution.
• The D2G solution allows full-color multi-material 3D printing on various fabric types, enabling personalized designs for customers.
• The Urban Tattoo collection demonstrates the transformative power of direct-to-garment 3D printing in fashion, promoting sustainability and personalization.
• Stratasys aims to revolutionize the fashion industry by offering brands the opportunity to create unique, personalized apparel with a focus on sustainability and customization.

Negative

• None.

Insights

Fashion Industry Analyst

Stratasys' introduction of the Direct-to-Garment (D2G) solution is a notable advancement in the realm of fashion technology. This aligns with the increasing consumer demand for personalization and the fashion industry's shift towards sustainability. By offering the capability to print on assembled garments, Stratasys is enabling fashion brands to embed customization deeper into their product lines. This technology paves the way for small batch production, which could reduce inventory waste and cater to niche markets. However, adoption rates and practical implementation will be key to understanding the financial implications. If widely adopted, Stratasys could see an increase in demand for the J850 TechStyle printer and its D2G tray kits, potentially leading to sustained revenue growth. Conversely, as with any new technology, there are risks associated with adoption curve, compatibility with existing manufacturing processes and consumer reception to the finished product's look and feel.

Sustainability Expert

Stratasys' D2G solution for the J850 TechStyle printer dovetails with global sustainability trends, aiming to mitigate the environmental impact of the fashion industry. Personalization reduces overproduction, contributing to a decrease in unsold inventory that often ends up in landfills. Upcycling with this technology can extend the lifecycle of garments, which is significant as the apparel industry grapples with criticism over waste and carbon footprint. Furthermore, by allowing existing garments to be updated with new designs, this technology supports a circular economy where resources are reused and remade rather than discarded. This could resonate with environmentally conscious consumers and brands looking to improve their sustainability credentials. However, it's important to scrutinize the environmental impact of the materials and processes used in D2G printing to ensure they offer a net-positive sustainability profile.

3D Printing Technology Analyst

Stratasys' foray into the textile printing space with their D2G technology represents a compelling blend of 3D printing and fashion. The ability to print multi-material and full-color designs directly on garments could be a game-changer for customization in fashion. While there are existing methods of garment customization, such as screen printing and embroidery, they lack the versatility and personalization that D2G promises. The technology could potentially disrupt traditional manufacturing processes by reducing the time and cost associated with garment decoration. Investors should monitor Stratasys' partnerships with fashion designers and the subsequent market response, as this will be indicative of the practicality and marketability of the technology. If designers and consumers embrace D2G printed garments, we could witness a significant shift in how apparel is designed and produced, leading to potential growth opportunities for Stratasys.

Stratasys partners with leading fashion designers on an Urban Tattoo Collection that highlights how denim garments can be revitalized and given a second life through upcycling

EDEN PRAIRIE, Minn. & REHOVOT, Israel--(BUSINESS WIRE)-- In a bold move that redefines the future of personalized fashion and sustainability, Stratasys Ltd. (NASDAQ: SSYS) today announced the launch of its Direct-to-Garment (D2G) solution for the J850 TechStyle™ printer, the newest offering in the Stratasys 3DFashion™ direct-to-textile printing technology. The first example of its application is an Urban Tattoo denim collection which will be revealed at the Texprocess exhibition in Frankfurt, Germany on April 23.

Stratasys announces new Direct-to-Garment solution to enable full-color multi-material 3D printing directly on fully assembled garments. (Photo: Business Wire)

The D2G solution is ideal for customization and personalization by enabling the application of full color multi-material 3D print directly on fully assembled garments of various fabric types including denim, cotton, polyester, and linen. It allows fashion brands to facilitate personalized and bespoke designs for customers, including the ability to tailor 3D prints according to individual preferences, sizes, and styles.

“Many brands are limited in how much they can mass produce denim clothing, while maintaining a level of personalization that has meaning to the wearer,” said Zehavit Reisin, Senior Vice President Commercial Solutions, Stratasys. “We are giving brands the opportunity to do something remarkable, to bring more character to their clothing line, while pushing a more sustainable business practice that appeals to multiple audiences across the consumer spectrum.”

Available in two sizes, the D2G tray kits facilitate the personalization of garments ranging from jeans to jackets, enabling designers and manufacturers to adopt more sustainable practices by reducing material waste. The seamless workflow delivers ease of calibration and compatibility with various garment sizes, streamlining the production process and fostering the creation of unique, personalized apparel.

Demonstrating this innovation, the Urban Tattoo collection showcases the potential and the ease of direct-to-garment 3D printing. Working with noted designers Karim Rashid, Travis Fitch, Zlatko Yanakiev at Meshroom along with Foraeva Studio, this distinctive collection shows the transformation of ordinary garments into extraordinary pieces of wearable art, imbuing them with personal identity and meaning.

Like body tattoos, Urban Tattoos promote a deeper emotional connection, encouraging the upcycling of existing garments and contributing to a more sustainable fashion ecosystem. This aligns with Stratasys’ strategy for Mindful Manufacturing™. Stratasys has been able to create a new collection that will appeal to multiple brands that reach across diverse socio-economic backgrounds.

"With Urban Tattoos, we're not just decorating a garment, we're giving it more life and spirit,” said Naomi Kaempfer, Stratasys Creative Director. “By adding layers of stories and symbolism that resonate with the individuality of the wearer, these tattoos help consumers promote their identity, and celebrate their individuality. It is a testament to the transformative power of additive manufacturing technology in fashion."

For more information about Stratasys 3DFashion^™ technology, visit the website.

More information about sustainable Mindful Manufacturing, including an AMGTA Life Cycle Inventory and Research that reveals the benefits of our 3D Printing technology for streamlined fashion production, is available here.

About Stratasys

Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

To learn more about Stratasys, visit www.stratasys.com, the Stratasys blog, Twitter, LinkedIn, or Facebook. Stratasys reserves the right to utilize any of the foregoing social media platforms, including Stratasys’ websites, to share material, non-public information pursuant to the SEC’s Regulation FD. To the extent necessary and mandated by applicable law, Stratasys will also include such information in its public disclosure filings.

Stratasys, J850, TechStyle and 3DFashion are trademarks or registered trademarks of Stratasys Ltd. and/or its affiliates. All other trademarks are the property of their respective owners

View source version on businesswire.com: https://www.businesswire.com/news/home/20240417072855/en/

Media contacts:

Chris Reese, Stratasys Corporate, Americas Region Public Relations, +1 651 357 0877

Erik Snider, Stratasys Corporate, Israel Public Relations, +972 74 745 6053

Jonathan Wake / Samantha White, Europe, Middle East & Africa Public Relations, +44 1737 215200

Erica Massini, Brazil, Central and South America Public Relations, +55 (11) 2626-9229

Kalyani Dwivedi, Asia Public Relations, +91 80 6746 2606

Investor Relations

Yonah Lloyd, Stratasys Investor Relations, +972 74 745 4919

Source: Stratasys Ltd.

FAQ

What is the ticker symbol for Stratasys?

The ticker symbol for Stratasys is SSYS.

What is the Direct-to-Garment solution introduced by Stratasys?

Stratasys introduced a Direct-to-Garment solution for personalized, sustainable fashion.

What fabric types can the D2G solution print on?

The D2G solution can print on various fabric types including denim, cotton, polyester, and linen.

Who are the designers collaborating with Stratasys on the Urban Tattoo Collection?

Noted designers Karim Rashid, Travis Fitch, Zlatko Yanakiev at Meshroom, and Foraeva Studio are collaborating with Stratasys on the Urban Tattoo Collection.

What is the purpose of the Urban Tattoo Collection?

The Urban Tattoo Collection aims to transform ordinary garments into extraordinary pieces of wearable art, promoting personal identity and sustainability.

How does the D2G solution contribute to sustainability?

The D2G solution reduces material waste by enabling personalized designs on fully assembled garments, promoting sustainable practices in fashion.

What is the significance of Urban Tattoos in fashion?

Urban Tattoos promote a deeper emotional connection, encourage upcycling of existing garments, and contribute to a more sustainable fashion ecosystem.

Who is the Stratasys Creative Director involved in the project?

Naomi Kaempfer is the Stratasys Creative Director involved in the Urban Tattoo Collection project.