Shutterstock Announces First Ever Integration with Dynamic Creative Technology Partner, Spirable

Rhea-AI Summary

Shutterstock (NYSE: SSTK) announced a groundbreaking integration with Spirable, a leader in dynamic video advertising. This partnership allows Shutterstock Premier users to access and insert licensed content seamlessly into their video projects via Spirable's platform. The integration streamlines workflows for creatives, enabling quick and efficient video ad production. Key benefits include direct access to Shutterstock's content, intuitive content insertion, and licensing protection. This collaboration aims to enhance brand engagement and video creativity, positioning Shutterstock as a key player in the dynamic advertising space.

Positive

• First-ever integration with Spirable enhances creative workflow.
• Direct access to licensed Shutterstock content is seamless.
• Intuitive content insertion into video projects promotes efficiency.
• Licensing protection ensures content is legally sourced.

Negative

• None.

NEW YORK, Nov. 24, 2020 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services, today announced an integration with Spirable, a global leader in dynamic data-driven video advertising. Unlike traditional Media Asset Management platforms, Spirable is Dynamic Creative technology that enables users to create personalized, real-time video ads based on live and contextual data.

The dynamic creative integration is the first of its kind for Shutterstock, allowing Shutterstock Premier users to search their library from within the Spirable platform, and then easily insert content directly into video projects. This removes workflow barriers for creatives who can now search for licensed Shutterstock assets seamlessly and produce branded videos designed to engage audiences at all stages of the buyer journey.

"Compelling video content is critical to captivate audiences and set brands apart from the pack," said Alex Reynolds, VP of Platform Solutions at Shutterstock. "We're thrilled to partner with a global leader like Spirable to help users access Shutterstock content and quickly produce dynamic videos that will excite and inspire their audiences."

"Our partnership with Shutterstock is central to our mission to help brands better connect with their audiences in meaningful and relevant ways," said Lauren Evans, Chief Marketing Officer at Spirable. "Seamless access to Shutterstock assets, directly through the Spirable platform, now makes it easier than ever for brands to create the most impactful video creative, quickly and at scale."

Through the integration, users will benefit through:

Direct access to Shutterstock 
Team members can search and import licensed Shutterstock content without leaving the Spirable interface.

Intuitively insert content into video projects
Quickly browse Shutterstock content from the Spirable tool and easily insert assets directly into any video project with one click.

Licensing protection
Easily access content that is covered under Shutterstock's worry-free licensing protection. 

With the power of Shutterstock and Spirable, marketers can now quickly access licensed Shutterstock assets to create engaging video content that inspires audiences, sets brands apart, and impacts the bottom line.

To get started, email Shutterstock at premierintegrations@shutterstock.com, and a member of the Integrations Team will reach out with next steps.

About Shutterstock
Shutterstock, Inc. (NYSE: SSTK), directly and through its group subsidiaries, is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 1 million contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 350 million images and more than 20 million video clips available.

Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The company's brands also include Bigstock, a value-oriented stock media offering; Shutterstock Custom, a custom content creation platform; Offset, a high-end image collection; PremiumBeat, a curated royalty-free music library; and Shutterstock Editorial, a premier source of editorial images and videos for the world's media.

For more information, please visit www.shutterstock.com and follow Shutterstock on Twitter and on Facebook.

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SOURCE Shutterstock, Inc.

FAQ

What is the significance of Shutterstock's integration with Spirable?

The integration allows Shutterstock Premier users to access and insert licensed assets into video projects directly within Spirable, enhancing workflow efficiency.

How does the Spirable integration impact Shutterstock's business?

This partnership positions Shutterstock as an innovator in dynamic video advertising, potentially increasing user engagement and revenue.

When was the integration between Shutterstock and Spirable announced?

The integration was announced on November 24, 2020.

What benefits do users gain from the Shutterstock and Spirable integration?

Users gain seamless access to licensed content, ease of inserting assets into projects, and licensing protection.

What platform does the integration with Spirable enhance for Shutterstock users?

The integration enhances the Spirable platform for Shutterstock Premier users.