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SeeHer and Shutterstock Join Forces to Highlight Asian American and Pacific Islander Women and Girls
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Shutterstock has launched a dedicated vertical on its e-commerce platform focusing on AAPI culture and the contributions of women and girls from the Asian American and Pacific Islander community. This initiative is in partnership with SeeHer, aimed at reducing gender bias in media and advertising. The collection includes curated images and highlights AAPI trailblazers, enhancing marketers' access to authentic representation. The permanent addition is part of Shutterstock’s broader commitment to diversity, ensuring accurate portrayals in marketing and entertainment.
Positive
Launch of AAPI-focused vertical enhances Shutterstock's commitment to diversity.
Partnership with SeeHer strengthens Shutterstock's position in promoting accurate representations.
Collection provides marketers with easier access to authentic imagery, potentially boosting sales.
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Shutterstock, a global member of the SeeHer movement, launched a vertical on their e-commerce site highlighting AAPI culture and the women and girls who are integral to this community
NEW YORK--(BUSINESS WIRE)--
Shutterstock, the leading global creative platform for transformative brands and media companies, today launched a vertical on their e-commerce site in partnership with SeeHer, the largest global movement to eliminate gender bias in media and advertising. The vertical highlights women and girls of the Asian American and Pacific Islander (AAPI) community and will live on Shutterstock’s e-commerce website. The collection is complementary to Shutterstock’s other initiatives, including educational events and cultural celebrations of the company’s AAPI-identifying employees, as well as SeeHer’s efforts to elevate AAPI females, including their recently announced AAPI #WriteHerRight storytelling guide for media, advertising, and entertainment.
For the collection, Shutterstock and SeeHer, an organization working to ensure that media, advertising, tech, and entertainment companies are accurately portraying women and girls in their content, curated a collection of images of AAPI women and girls for the page. SeeHer also consulted on other sections of the vertical that highlight AAPI trailblazers, entertainers, stories, communities and more. The AAPI page will help Shutterstock customers more easily access diverse, authentic imagery to consider for marketing and entertainment campaigns. The new collection will remain a permanent page on Shutterstock’s website so marketers can access the imagery all year long.
“We work closely with members to ensure that all women and girls can see themselves reflected in the content they consume — across advertising, media and more,” said Jeannine Shao Collins, president, SeeHer, Association of National Advertisers. “We are pleased to partner with Shutterstock, a global member of the SeeHer movement, to help provide their customers with easier ways to access authentic imagery of AAPI women and culture. We cannot underestimate the power of visual storytelling and we know that using an intersectional lens in every aspect of marketing must be a business imperative.”
"Authentic representation is at the heart of our content and our company, and we are thrilled that this collaboration with SeeHer taps into their expertise to curate a collection of images that are reflective of the incredible diversity of the AAPI community," said Meeckel Beecher, Global Head of Diversity, Equity, and Inclusion, Shutterstock. "Providing creatives and marketers with relatable, real content is the first step to ensuring historically excluded communities, including Asian Americans and Pacific Islanders, have a strong presence in media during the month of May, and beyond."
About SeeHer
SeeHer is the leading global movement of media, marketing and entertainment leaders committed to the accurate depiction of women and girls in advertising and media. Launched in 2016 by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ), SeeHer is changing how females are portrayed in media. To help members benchmark success, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® proves that content accurately portraying females dramatically increases both purchase intent and brand reputation. The GEM® methodology quickly became the industry standard, winning the prestigious ESOMAR Research Effectiveness Award in 2017 and leading to its global rollout in 2018. Since 2019, the movement has expanded its verticals to include sports (SeeHer In Sports) and music (SeeHer Hear Her).
To learn more, visit SeeHer.com and follow SeeHer on Instagram, Facebook, LinkedIn, TikTok and Twitter.
About Shutterstock, Inc. Shutterstock, Inc. (NYSE: SSTK), is the leading global creative platform for transformative brands and media companies. Directly and through its group subsidiaries, Shutterstock's comprehensive collection includes high-quality licensed photographs, vectors, illustrations, 3D models, videos and music. Working with its growing community of over 2 million contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 405 million images and more than 25 million video clips available.
