Introducing Shutterstock ImageAI, Powered by Databricks: An Image Generation Model Built for the Enterprise
On June 12, 2024, Databricks and Shutterstock announced the launch of Shutterstock ImageAI, a new text-to-image Generative AI model designed for enterprise use. Built on Databricks Mosaic AI and trained exclusively on Shutterstock's image repository, ImageAI generates high-fidelity, commercially viable images tailored to specific business needs. This model addresses the challenges of using AI-generated images in enterprise settings by ensuring data governance and observability.
ImageAI offers trusted outputs, adaptability to unique business requirements, and secure integration into enterprise applications. Available now in private preview on Databricks Mosaic AI Model Serving and live on Shutterstock's website, ImageAI marks a significant advancement in AI-driven content creation.
- Launch of Shutterstock ImageAI, optimized for enterprise use.
- High-fidelity, trusted images tailored to specific business needs.
- Model trained exclusively on Shutterstock's image repository.
- Quick and confident creation of high-resolution, photorealistic images.
- Built on Databricks Mosaic AI, ensuring security, reliability, and speed.
- Seamless integration with enterprise-wide data governance policies.
- Option for Shutterstock customers to receive indemnification on outputs.
- Unparalleled customization and safety for enterprise use.
- Available in private preview on Databricks Mosaic AI Model Serving and live on Shutterstock's website.
- Potentially high costs associated with integrating and using the new AI model.
- Reliance on a single dataset (Shutterstock's) may limit image diversity.
Insights
The release of Shutterstock ImageAI, a generative AI model developed in partnership with Databricks, represents a meaningful advancement in the enterprise AI landscape. Leveraging Databricks Mosaic AI for model training and integration ensures that the generated images meet stringent enterprise standards for quality, security and compliance. This is particularly important for businesses that rely on high-quality visuals for marketing and other creative needs, but have historically faced limitations with existing image repositories and AI models.
Key to this innovation is the dataset used for training the model—Shutterstock's curated image repository, which provides a robust foundation for generating high-fidelity, photorealistic images. This sets ImageAI apart by bypassing common issues with AI-generated content, such as the use of unverified or low-quality data. The integration with enterprise applications via Databricks' platform offers seamless data governance and observability, important for businesses managing sensitive or proprietary content.
In the short term, enterprises can benefit from faster, more efficient content creation processes. Long-term, the ability to generate customizable, brand-specific visuals can provide a competitive edge. However, the requirement for ongoing model fine-tuning to maintain quality and relevance remains a consideration.
The introduction of ImageAI is poised to have significant implications for both Shutterstock and its clients. From a market perspective, this move positions Shutterstock as a leader in the integration of generative AI within the creative industry, potentially capturing a larger share of enterprise clients seeking innovative solutions for their content needs. The collaboration with Databricks not only enhances the technical robustness of the offering but also signals a strong commitment to responsible AI practices.
For investors, the potential for revenue growth through enterprise subscriptions and the expanded use of Shutterstock's image repository are key points. Additionally, the indemnification feature offers added security for corporate clients, which can be a strong selling point in competitive bidding scenarios. While the initial impact may be seen in increased enterprise engagements and potential upsell opportunities, monitoring the scalability and client adoption rates will be critical for assessing long-term revenue impact.
One aspect to keep in mind is the competitive landscape. With the rise of generative AI, other players may enter the market with similar offerings. Shutterstock and Databricks will need to continuously innovate and maintain high standards to stay ahead.
From a financial standpoint, the partnership between Shutterstock and Databricks to launch ImageAI is strategically sound. The integration of AI capabilities into Shutterstock's platform could lead to new revenue streams and enhance the stickiness of its existing services. This is particularly relevant as businesses increasingly look for ways to automate and enhance their content creation processes.
The ability to generate high-quality, customized images swiftly can translate into operational efficiencies and potential cost savings for Shutterstock's clients, which may drive higher adoption rates. This, in turn, could positively impact Shutterstock’s
Regarding financial risks, the investment in developing and maintaining such advanced models could be substantial. Therefore, achieving significant client adoption and ensuring sustained demand will be important to offset these costs. Additionally, the competitive landscape for AI-powered image generation is evolving rapidly, so Shutterstock will need to continually innovate to maintain its lead.
New text-to-image diffusion model enables organizations to generate high-fidelity, trusted images
When organizations need high-quality images for their collateral, websites, applications, or campaigns, team members have historically had only a few options: identify an appropriate image from a repository of licensable assets or embark on a production effort. Today, they might turn to AI-generated images, but those models are often trained on data that may not meet enterprise standards like Shutterstock's data does. Further, such models may not be integrated into enterprise applications, which means they lack the necessary data governance and observability corporations require.
ImageAI addresses these challenges by enabling companies to use AI to quickly and confidently create new high-resolution, photorealistic images that are commercially viable because the model was trained entirely on Shutterstock's trusted collection of curated images. This high-quality image generation model was built on the Databricks Data Intelligence Platform with Mosaic AI tooling. Leveraging the security, reliability, and speed of Mosaic AI Model Training, Shutterstock and Databricks pre-trained ImageAI from scratch in weeks. Additionally, Databricks customers can serve ImageAI with Mosaic AI Model Serving to easily integrate the model with their existing enterprise-wide data governance policies.
"At Databricks, we believe that companies can and should be in the driver's seat when it comes to building their own custom GenAI models on their data. Shutterstock offers one of the most comprehensive visual datasets in the world and we're thrilled they chose to build their production-quality, text-to-image model on top of the Databricks Data Intelligence Platform," said Naveen Rao, Vice President of AI at Databricks. "We already have trained thousands of custom models for our customers, and we expect many more leaders like Shutterstock to build models powered by Databricks that they can provide as a service."
"Shutterstock is excited to partner with Databricks to bring ImageAI to life. This collaboration underscores our commitment to advancing responsible AI and providing our customers with innovative tools that enhance their creative workflows," said Aimee Egan, Chief Enterprise Officer at Shutterstock. "Whether for marketing, design, or product needs, ImageAI creates trusted visuals that businesses can own. It also offers unparalleled customization and safety for enterprise use, and customers can be protected by Shutterstock indemnification. It represents a significant step forward in the integration of AI in content creation."
Benefits of Shutterstock ImageAI, Powered by Databricks include:
- Trusted outputs: Organizations can generate images that meet their requirements with the confidence that the model was trained completely on Shutterstock's proprietary and vetted image repository, and Shutterstock customers will also have the option to receive indemnification on outputs for added protection.
- Adaptable to unique business requirements: Within seconds, organizations can generate a net new high-quality image for their unique requirements. In the future, organizations can fine-tune the model with their corporate brand identity using Databricks Mosaic AI Model Training to generate images unique to their company's look and feel.
- Secure integration with your enterprise applications: ImageAI is available in Databricks, which means enterprises can integrate the model as an API call into their applications, while benefiting from automatic governance and monitoring.
Enterprises seeking to differentiate themselves in a similar fashion and deliver unique experiences for their customers with Generative AI can efficiently build their own custom models using the Databricks Data Intelligence Platform.
Availability
Shutterstock ImageAI, Powered by Databricks is available today in private preview on Databricks Mosaic AI Model Serving and live on Shutterstock.com/ai-image-generator. To learn more about ImageAI, visit the Shutterstock ImageAI page.
About Databricks
Databricks is the Data and AI company. More than 10,000 organizations worldwide — including Block, Comcast, Condé Nast, Rivian, Shell and over
About Shutterstock
Shutterstock, Inc. (NYSE: SSTK) is a premier partner for transformative brands, digital media and marketing companies, empowering the world to create with confidence. Fueled by millions of creators around the world and a fearless approach to product innovation, Shutterstock is the leading global platform for licensing from the most extensive and diverse collection of high-quality 3D models, videos, music, photographs, vectors and illustrations. From the world's largest content marketplace, to breaking news and A-list entertainment editorial access, to all-in-one content editing platform and studio production service—all using the latest in innovative technology—Shutterstock offers the most comprehensive selection of resources to bring storytelling to life.
Learn more at www.shutterstock.com and follow us on LinkedIn, Instagram, Twitter, Facebook and YouTube.
Contact: press@databricks.com; press@shutterstock.com
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SOURCE Databricks
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