North Island Credit Union Launches Book Drive To Promote Childhood Literacy in Local Title 1 Schools

Rhea-AI Summary

North Island Credit Union launched a book drive to promote childhood literacy among students in Title 1 schools in San Diego. Partnering with the Scripps Howard Fund and ABC 10News, the drive runs through August 31st and encourages community members to donate new books suitable for kindergarten through elementary school students at any North Island Credit Union branch in San Diego County.

All collected books will benefit students in low-income households, aiming to bridge the literacy gap. The initiative is part of the 'If You Give a Child a Book...' campaign, which has distributed over 1,000,000 books since 2016. Participants can also make monetary donations to purchase books for students.

Additionally, the Credit Union and ABC 10News hold monthly 'mini' book fairs in partnership with the San Diego Council on Literacy, providing free books to students. More information and donation options are available on the Credit Union’s website.

Positive

• North Island Credit Union's book drive could improve community relations and brand visibility.
• Partnerships with the Scripps Howard Fund and ABC 10News enhance the campaign's reach and impact.

Negative

• No direct financial metrics or business performance impacts reported.

All Credit Union Branches Accepting Book Donations for San Diego Elementary School Students

SAN DIEGO, Aug. 1, 2024 /PRNewswire/ -- North Island Credit Union has launched a book drive to help ensure children in low-income households have access to books outside the classroom. In the third year of the partnership, the book drive is being conducted with the Scripps Howard Fund and ABC 10News as part of its "If You Give a Child a Book . . ." childhood literacy campaign.

Through August 31^st, North Island Credit Union encourages community members to drop off new books to any of its branch locations in San Diego County. A complete list of North Island Credit Union locations is available here. Donated books should be new and appropriate for kindergarten through elementary school students. All books will be given to students attending Title 1 schools in San Diego County.

"We invite everyone to join this effort to make books accessible and nurture a joy of reading for children in our underserved communities," said North Island Credit Union President/CEO Steve O'Connell. "This campaign gets books directly into the hands of children who need them most, helping address the literacy gap in our communities. Every book donation makes a difference in a child's life and together we can provide the resources to support reading outside the classroom."

Credit union branch drop off locations include:

• 7968 El Cajon Blvd, La Mesa
• 2550 Fifth Ave, San Diego
• 9119 Clairemont Mesa Blvd, San Diego
• 9420 Mira Mesa Blvd, San Diego
• Naval Air Base, Saufley St Bldg. 318, San Diego
• 10549 Scripps Poway Pkwy, San Diego
• 45 N. Broadway, Chula Vista
• 5898 Copley Dr, San Diego
• 1101 Palm Ave, Imperial Beach
• 884 Eastlake Pkwy, Chula Vista
• 301 N. Magnolia Ave, El Cajon
• 1230 Auto Park Way, Escondido

More information about the book drive for literacy is available here. Monetary donations are also accepted to purchase books for students in need here.

The "If You Give a Child a Book . . ." book drive is complemented by "Story Time," a partnership between North Island Credit Union and ABC 10News continuing to promote child literacy. With the help of the San Diego Council on Literacy, monthly "mini" book fairs are held in Title 1 schools across San Diego, providing free books to students in underserved communities to encourage reading outside the classroom. 

The annual "If You Give a Child a Book … " childhood literacy campaign is a partnership of the Scripps Howard Fund, members of the Scripps family, employees of The E.W. Scripps Company, and the communities it serves. The campaign has distributed more than 1,000,000 books since its launch in 2016.

About North Island Credit Union, a division of California Credit Union
California Credit Union is a federally insured, state chartered credit union founded in 1933 with assets of nearly $5 billion, approximately 200,000 members and 25 retail branches. The credit union serves community members and businesses in the California counties of Los Angeles, Orange, Riverside, San Bernardino, San Diego, and Ventura as well as school employees throughout the state. The credit union operates in San Diego and Riverside Counties as North Island Credit Union, a division of California Credit Union. The credit union offers a full suite of consumer, business and investment products and services, including comprehensive consumer checking and loan options, personalized financial planning, business banking, and leading-edge online and mobile banking. California Credit Union is certified as a Community Development Financial Institution (CDFI) with a Low Income Designation, offering inclusive products and services to build financial stability in our underserved communities, including a checking account certified as meeting the Bank On National Account Standards. Visit northisland.ccu.com for more information or follow the credit union on Instagram® or Facebook® @northislandcu.

About the Scripps Howard Fund
The Scripps Howard Fund is a public charity that supports philanthropic causes important to The E.W. Scripps Company (NASDAQ: SSP) and the communities it serves, with a special emphasis on journalism education, excellence in journalism and childhood literacy. At the crossroads of the classroom and the newsroom, the Fund is a leader in supporting journalism through scholarships, internships, minority recruitment and development and First Amendment causes. The Scripps Howard Awards stand as one of the industry's top honors for outstanding journalism, and the Fund's annual "If You Give a Child a Book …" childhood literacy campaign has distributed thousands of new books to children in need across the nation. In support of its mission to create a better-informed world, the Fund also partners with Scripps brands to create awareness of local issues and support organizations that help build thriving communities. The Scripps Howard Foundation, an affiliated organization with the Scripps Howard Fund, supports Scripps' charitable efforts through its endowment, key assets and major donations.

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SOURCE North Island Credit Union

FAQ

What is the purpose of North Island Credit Union's book drive?

The book drive aims to promote childhood literacy among students in Title 1 schools in San Diego by collecting and distributing new books.

When is the North Island Credit Union book drive taking place?

The book drive runs through August 31st.

Where can books be donated for North Island Credit Union's book drive?

Books can be donated at any North Island Credit Union branch in San Diego County.

How can monetary donations be made to support the book drive?

Monetary donations can be made online through the North Island Credit Union's website.

What is the 'If You Give a Child a Book...' campaign?

It is a childhood literacy campaign by the Scripps Howard Fund that has distributed over 1,000,000 books since 2016.