BIGtoken Appoints Daina Middleton and Yin Rani to Board of Directors
Srax announced the appointment of Daina Middleton and Yin Woon Rani to the board of directors of BIGtoken, enhancing its leadership team. Middleton brings extensive experience from HP and Twitter, leading significant revenue growth, while Rani has a robust background in consumer packaged goods. These appointments come as SRAX prepares for a significant transaction with Force Protection Video Equipment Corp, where it will acquire 88.9% of FPVD shares in exchange for BIGtoken, which will undergo a rebranding.
- Daina Middleton's marketing expertise could lead to substantial revenue growth.
- Yin Woon Rani's extensive experience in CPG may enhance BIGtoken's market strategy.
- Potential concerns over continuity and integration of new board members.
- The need for a substantial transaction raises capital and operational risks.
LOS ANGELES--(BUSINESS WIRE)--BIGtoken® Inc., a company started as a division of SRAX, Inc. (NASDAQ: SRAX), named Daina Middleton and Yin Woon Rani to its board of directors. With these two new appointments, Daina and Yin will join SRAX CEO Christopher Miglino and BIGtoken CEO Malcolm CasSelle on the board for BIGtoken.
“We are very pleased to have Daina and Yin join our board,” said BIGtoken CEO Malcolm CasSelle. “Daina's marketing and leadership experience with large corporations like Twitter and HP combined with Yin’s extensive CPG background, having worked at Campbell Soup and the Grey Group agency where she managed accounts with Hasbro, P&G, and M&M, will make the leadership team here at BIGtoken a true powerhouse. BIGtoken is ready to take on the next phase of growth and with our two new board members, we are sure to make a substantial impact in the digital media and data space.”
Upon completion of the previously announced transaction with Force Protection Video Equipment Corp (“FPVD”) whereby SRAX will receive
About Daina Middleton
Daina Middleton’s career began in marketing at HP, where she spent 16 years. As global CEO of Performics, she created the performance marketing category, growing revenues from
Recently, Daina was the CEO of Ansira, a technology and services firm, and now acts as an advisor, helping companies supercharge their growth. She is a published author: Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage; Wiley, 2013; and Grace Meets Grit: How to bring out the Remarkable Courageous Leader Within; Bibleomotion, 2016.
About Yin Woon Rani
Yin Woon Rani is chief executive officer of MilkPEP. Rani brings nearly 25 years of integrated marketing experience across CPG companies and marketing agencies to the position. As CEO, she is excited to address the challenges ahead with thoughtful, sustained solutions and looks forward to working with the entire industry to help ensure a positive impact.
Prior to joining MilkPEP, Rani was VP, chief customer experience officer for the Campbell Soup Company, where she was instrumental in modernizing the company’s marketing across content, media, design, martech, and digital – as well as improving the business trajectory for important core brands and new launches. Before joining Campbell Soup, Rani was president, North America of Universal McCann, the largest operating unit within IPG’s Mediabrands group.
About BIGtoken
BIGtoken® is a consumer data management and distribution system. BIG is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG offers consumers choice, transparency, and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit bigtoken.com.
Cautionary Statement Regarding Forward-Looking Information:
This news release contains "forward-looking statements" made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to future, not past, events and may often be identified by words such as "expect," "anticipate," "intend," "plan," "believe," "seek" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Specific risks and uncertainties that could cause our actual results to differ materially from those expressed in our forward-looking statements include risks inherent in our business, and our need for future capital. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in SRAX's periodic reports filed with the Securities and Exchange Commission (SEC), including its Annual Report on Form 10-K for the year ended December 31, 2019, its Quarterly Reports on Form 10-Q as well as and in other reports filed with the SEC. We do not assume any obligation to update any forward-looking statements.
