Squarespace Teams up with Zendaya for 2022 Super Bowl Campaign

Rhea-AI Summary

Squarespace (NYSE: SQSP) launched its eighth Super Bowl campaign, featuring Zendaya and André '3000' Benjamin. The ad showcases Zendaya as Sally, an entrepreneur expanding her seashell business with Squarespace's tools. This campaign highlights Squarespace's mission to empower creators and entrepreneurs worldwide. Directed by Edgar Wright, it celebrates the evolving commerce landscape with a playful nod to the company's slogan, 'Everything to Sell Anything.' The commercial is set to air during the Super Bowl on February 13, 2022, across the US, UK, and Canada.

Positive

• Highlights Squarespace's mission to empower entrepreneurs.
• Featuring high-profile personalities Zendaya and André '3000' Benjamin may increase brand visibility.
• Celebrates the evolving commerce landscape, indicating a strong market position.

Negative

• None.

NEW YORK, Feb. 9, 2022 /PRNewswire/ -- Today, Squarespace (NYSE: SQSP) revealed its eighth Super Bowl campaign starring Zendaya and featuring a special appearance by André '3000' Benjamin. The advertisement, directed by Edgar Wright, tells a modern tale about one of the most beloved entrepreneurs of all time.

Inspired by the classic tongue twister Sally Sells Seashells, the spot features Zendaya as Sally, an entrepreneur looking to grow her seashell selling business. The story unfolds with narration from master of verse André '3000' Benjamin, who chronicles Sally's business transformation, from selling seashells to selling everything from seashell serenity sessions, tours of the seaside and more with the help of Squarespace.

Squarespace's mission is to help people with creative ideas stand out and succeed. From established small businesses, to the new generation of creators and entrepreneurs, Squarespace's tools allow anyone to sell physical and digital products including content, classes, appointments, experiences, and more.  A playful riff on the company's "Everything to Sell Anything" campaign, "Everything to Shell Anything" celebrates this dynamic new era of commerce that is revolutionizing the world's economy.

"As a creator myself, and a Squarespace customer since 2018, I understand the importance of having an online presence that truly represents you and your business," said Zendaya. "I was incredibly excited to have the opportunity to work and create with Edgar Wright on a story narrated by André '3000' Benjamin."

"Squarespace provides today's creator and entrepreneurs, like Zendaya, with everything they need to thrive through our all-in-one platform," said Anthony Casalena, Founder and CEO of Squarespace. "Through this campaign, we hope to inspire the entrepreneurial spirit of a generation of creators that are building brands, and selling the things they're passionate about. We aim to give them all the tools they need to grow a thriving online business."

This marks the first Super Bowl campaign produced by Squarespace Los Angeles' in-house Creative team. The office was opened in 2021, as a space to harness the growing creative community and talent the city has to offer.

The spot will air live during the first quarter of the game on Sunday, February 13th and will run in the US, UK and Canada. To learn more visit Squarespace.com/Zendaya.

About Squarespace
Squarespace (NYSE: SQSP) is the all-in-one platform with everything to sell anything, providing customers in approximately 200 countries and territories with all the tools they need to sell physical products, digital content, classes, appointments, reservations and more. Powered by best-in-class design for a consistent brand experience across all touchpoints, our suite of fully integrated products enables anyone to manage their projects and businesses through websites, domains, ecommerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold and hospitality business management via Tock. Squarespace's team of more than 1,500 is headquartered in downtown New York City, with offices in Dublin, Ireland, Portland, Oregon, Los Angeles, California and Chicago, Illinois. For more information, visit www.squarespace.com.

Media Contact
press@squarespace.com 

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SOURCE Squarespace, Inc.

FAQ

What is the focus of Squarespace's Super Bowl campaign featuring Zendaya?

The campaign focuses on empowering entrepreneurs and showcases how Squarespace's tools can help grow their businesses.

When will Squarespace's Super Bowl advertisement air?

The advertisement will air live during the first quarter of the Super Bowl on February 13, 2022.

Who directed the Squarespace Super Bowl campaign featuring Zendaya?

The campaign was directed by Edgar Wright.

What is the theme of Squarespace's 2022 Super Bowl campaign?

The theme is a playful riff on 'Everything to Sell Anything,' celebrating the new era of commerce.

What platforms will the Squarespace advertisement run on?

The advertisement will run in the US, UK, and Canada.