Square Marketing Launches in Canada Just in Time for the Holidays

Rhea-AI Summary

Square has launched its enhanced Square Marketing tool in Canada, aimed at helping businesses engage customers effectively during the busy holiday season. The tool allows for the creation, tracking, and management of email marketing campaigns in one place. In the U.S., data indicates a significant increase in coupon redemption rates, rising from 50% to 78%. Features include automated email sending, campaign performance tracking, and integration with other Square tools. While available for free until the end of November 2021, it will adopt a tiered pricing model afterward.

Positive

• Launch of Square Marketing in Canada enhances customer engagement capabilities.
• Significant increase in coupon redemption rates from 50% to 78% in the U.S.
• Real-time tracking and analytics available for marketing campaigns.
• Integration with other Square tools for streamlined business operations.

Negative

• None.

Square’s powerful, integrated marketing tool helps businesses engage new and existing customers as busy holiday sales season approaches

TORONTO--(BUSINESS WIRE)-- By popular demand, Canadian businesses using Square have a new and greatly improved way to engage with their customers. Square, the globally trusted software, payments and hardware solution for businesses of all types and sizes has launched Square Marketing in Canada, now available for businesses just in time for the holiday season.

Square has launched Square Marketing in Canada, now available for businesses just in time for the holiday season. (Photo: Business Wire)

Square Marketing helps businesses connect with both new and existing customers. The tool allows businesses to create, send and track email marketing campaigns, promotions, discounts and coupons in minutes and all in one place. From one-time email campaigns to personalised automation, Square Marketing expands customer reach and helps sellers gain key business insights with analytics. In the US, Square data revealed that in August 2021, 78 per cent of coupons and discounts sent through Square Marketing were redeemed within one week, up from 50 per cent in January.

Some key features of Square Marketing include:

• Drive buyer engagement & ROI: Square Marketing - along with Square’s other customer capability tools like Loyalty, Gift Cards and Directory - enable businesses to grow their customer base, drive repeat visits, and increase buyer spend.
• Plan ahead, automate, and send: Businesses can schedule or immediately send emails to customers by leveraging Square Marketing’s automation capabilities, saving them time and effort.
• Measure campaign results: Real-time tracking is available in the Square Marketing Dashboard around active campaigns, open and click-through rates, as well as attributable sales for both in person and online purchases.

“After a challenging year and a half, we’re finally seeing a return to a new normal as we navigate new ways of doing business,” said Karisa Marra, Business Expert at Square Canada. “With the busy holiday shopping season upon us, now is the perfect time for businesses to plan their sales strategy and reconnect with customers in meaningful ways. We’re excited to bring Square Marketing to businesses in Canada to help them engage with the right customers at the right time.”

Luke Nieuwland, co-owner and manager of Whisky Run Golf Club in Port Colborne, Ontario, has recently integrated Square Marketing into his business and is thrilled with its ease of use, segmentation capabilities and data insights. Nieuwland feels it is the perfect complement to other Square solutions used by his business such as Square for Restaurants, Square for Retail, Square Online, Team Management, Square Appointments and Loyalty, enabling him to run the golf club more easily and efficiently, all from one place.

“The automated campaigns feature is amazing, and I particularly love that the messaging function is integrated right into the email. This way, any customer question or comment goes right to my dashboard, instead of sitting in my inbox,” said Nieuwland. “The Smart Groups function also makes it so easy to target specific customers for the right promotions and announcements, rather than blasting emails to my entire list. I use Square to run my entire business, from payments to bookings to my online store. Square Marketing is just one more way they’re helping me be successful.”

Square Marketing is available for free until the end of November 2021 and will be available on a tiered pricing structure thereafter. Click here for more information about Square Marketing.

About Square

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, and to manage their business. And TIDAL is a global music and entertainment platform that expands Square’s purpose of economic empowerment to artists. Square has offices in the United States, Canada, Japan, Australia, Ireland, Spain and the UK. More information about Square is available at square.ca.

Methodology:

All data ranges from January 2021 to August 2021 within the US. While Square Marketing data is up-to-date, we note campaigns continue to be redeemed, causing fluctuations in numbers for recent months.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211116005132/en/

Square, Inc.

press@squareup.com

Source: Square, Inc.

FAQ

What is Square Marketing?

Square Marketing is a tool that helps businesses create, send, and track email marketing campaigns effectively.

When was Square Marketing launched in Canada?

Square Marketing was launched in Canada just in time for the holiday season.

What are the key features of Square Marketing?

Key features include automated email sending, performance tracking, and customer segmentation for targeted promotions.

What is the coupon redemption rate for Square Marketing in the U.S.?

The redemption rate for coupons sent through Square Marketing increased from 50% to 78%.

Is Square Marketing free to use?

Yes, Square Marketing is free to use until the end of November 2021, after which it will adopt a tiered pricing structure.