SpartanNash Welcomes Erin Storm as SVP, Chief Marketing Officer
SpartanNash (Nasdaq: SPTN) has appointed Erin Storm as Senior Vice President and Chief Marketing Officer. Storm brings 18 years of experience from Kellogg's and Kellanova, where she most recently served as Vice President of Commercial Strategy. In her new role, Storm will lead marketing functions including the OwnBrands portfolio, retail marketing programs, e-commerce, digital experience, creative services, shopper insights, and loyalty.
Storm's background includes overseeing brand and innovation for a $3 billion salty category, managing marketing for popular brands like Pringles, Cheez-It, and Club Crackers. Her team's creative work has earned national recognition, including an Andy Award for a 2024 Pringles Super Bowl ad. SpartanNash CEO Tony Sarsam expressed confidence in Storm's ability to drive brand awareness, capture market share, and leverage consumer insights for product innovation.
SpartanNash (Nasdaq: SPTN) ha nominato Erin Storm come Vicepresidente Senior e Chief Marketing Officer. Storm porta con sé 18 anni di esperienza presso Kellogg's e Kellanova, dove ha ricoperto di recente il ruolo di Vicepresidente della Strategia Commerciale. Nel suo nuovo ruolo, Storm guiderà le funzioni di marketing inclusi il portafoglio OwnBrands, i programmi di marketing al dettaglio, l'e-commerce, l'esperienza digitale, i servizi creativi, le informazioni sui clienti e la fidelizzazione.
Il background di Storm include la supervisione del marchio e dell'innovazione per una categoria salata da 3 miliardi di dollari, gestendo il marketing per marchi popolari come Pringles, Cheez-It e Club Crackers. Il lavoro creativo del suo team ha ricevuto riconoscimenti nazionali, inclusi un Andy Award per un annuncio di Pringles durante il Super Bowl del 2024. Il CEO di SpartanNash, Tony Sarsam, ha espresso fiducia nella capacità di Storm di aumentare la consapevolezza del marchio, catturare quote di mercato e sfruttare le intuizioni dei consumatori per l'innovazione dei prodotti.
SpartanNash (Nasdaq: SPTN) ha nombrado a Erin Storm como Vicepresidenta Senior y Directora de Marketing. Storm aporta 18 años de experiencia de Kellogg's y Kellanova, donde más recientemente se desempeñó como Vicepresidenta de Estrategia Comercial. En su nuevo cargo, Storm liderará las funciones de marketing, incluyendo el portafolio de OwnBrands, programas de marketing minorista, comercio electrónico, experiencia digital, servicios creativos, información del consumidor y lealtad.
La trayectoria de Storm incluye la supervisión de marca e innovación para una categoría salada de $3 mil millones, gestionando el marketing de marcas populares como Pringles, Cheez-It y Club Crackers. El trabajo creativo de su equipo ha recibido reconocimiento nacional, incluyendo un Andy Award por un anuncio de Pringles durante el Super Bowl 2024. El CEO de SpartanNash, Tony Sarsam, expresó confianza en la capacidad de Storm para impulsar la notoriedad de la marca, capturar cuota de mercado y aprovechar la información del consumidor para la innovación de productos.
스파르탄내쉬(나스닥: SPTN)는 에린 스톰을 수석 부사장 겸 마케팅 최고 책임자로 임명하였습니다. 스톰은 최근 18년의 경력을 보유하고 있으며, 켈로그와 켈라노바에서 상업 전략 부사장으로 일한 경력이 있습니다. 그녀는 새로운 역할에서 OwnBrands 포트폴리오, 소매 마케팅 프로그램, 전자상거래, 디지털 경험, 창의적 서비스, 소비자 통찰력, 그리고 고객 충성도 등 마케팅 기능을 이끌어갈 것입니다.
스톰의 경력은 30억 달러 규모의 짭짤한 카테고리의 브랜드 및 혁신을 감독해 온 것을 포함하며, 프링글스, 치즈잇, 클럽 크래커와 같은 인기 브랜드의 마케팅을 관리해왔습니다. 그녀의 팀이 창출한 창의적인 작업은 2024년 프링글스 슈퍼볼 광고로 안디 어워드를 포함한 국가적 인정을 받았습니다. 스파르탄내쉬의 CEO인 토니 사르삼은 스톰이 브랜드 인지도를 높이고 시장 점유율을 확보하며 소비자 통찰력을 활용하여 제품 혁신을 이끌어낼 것이라고 확신했습니다.
SpartanNash (Nasdaq: SPTN) a nommé Erin Storm au poste de Vice-Présidente Senior et Directrice Marketing. Storm apporte avec elle 18 années d'expérience chez Kellogg's et Kellanova, où elle a récemment occupé le poste de Vice-Présidente de la Stratégie Commerciale. Dans son nouveau rôle, Storm dirigera les fonctions marketing, y compris le portefeuille OwnBrands, les programmes de marketing de détail, le commerce électronique, l'expérience numérique, les services créatifs, les analyses des consommateurs et la fidélisation.
Le parcours de Storm inclut la supervision de la marque et de l'innovation pour une catégorie salée de 3 milliards de dollars, gérant le marketing de marques populaires telles que Pringles, Cheez-It et Club Crackers. Le travail créatif de son équipe a reçu une reconnaissance nationale, y compris un Andy Award pour une publicité de Pringles lors du Super Bowl 2024. Le PDG de SpartanNash, Tony Sarsam, a exprimé sa confiance dans la capacité de Storm à accroître la notoriété de la marque, à capter des parts de marché et à exploiter les insights des consommateurs pour l'innovation produit.
SpartanNash (Nasdaq: SPTN) hat Erin Storm zur Senior Vice President und Chief Marketing Officer ernannt. Storm bringt 18 Jahre Erfahrung von Kellogg's und Kellanova mit, wo sie zuletzt als Vice President für Commercial Strategy tätig war. In ihrer neuen Rolle wird Storm Marketingfunktionen leiten, darunter das OwnBrands-Portfolio, Einzelhandelsmarketing-Programme, E-Commerce, digitale Erfahrungen, kreative Dienstleistungen, Verbraucheranalysen und Kundenbindung.
Storms Hintergrund umfasst die Aufsicht über Marken und Innovation in einer 3 Milliarden Dollar schweren salzigen Kategorie, während sie das Marketing für beliebte Marken wie Pringles, Cheez-It und Club Crackers leitete. Die kreative Arbeit ihres Teams wurde national anerkannt, einschließlich eines Andy Awards für eine Pringles-Werbung im Super Bowl 2024. SpartanNash-CEO Tony Sarsam äußerte Vertrauen in Storms Fähigkeit, die Markenbekanntheit zu steigern, Marktanteile zu gewinnen und Verbraucherinsights für Produktinnovationen zu nutzen.
- Appointment of experienced marketing executive with 18 years at major CPG companies
- New CMO brings expertise in managing $3 billion product category
- Track record of successful marketing campaigns, including award-winning Super Bowl ad
- None.
Storm brings CPG marketing experience from Kellogg's and Kellanova to the food solutions company
Storm joins SpartanNash following an 18-year career with Kellogg's® and its spin-off Kellanova™, where she was most recently the Vice President of Commercial Strategy. Prior to that, Storm held a variety of marketing roles with increasing leadership responsibility, including Vice President of Marketing in which she oversaw brand and innovation across the
"Erin is a talented brand marketer with proven success in growing the demand for products that have become popular household favorites," said SpartanNash CEO Tony Sarsam. "She will play a pivotal role in driving brand awareness for our retail banners and OwnBrands portfolio, capturing market share, and leveraging consumer insights for product innovation."
Throughout her career, Storm has provided leadership for brands that include Froot Loops®, Frosted Mini Wheats®, Special K®, Rice Krispies Treats®, Eggo®, MorningStar Farms®, Kellogg's Raisin Bran®, Frosted Flakes® and Apple Jacks. She earned her undergraduate degrees in marketing and finance from the University of
Super Bowl is a registered trademark of NFL Properties, LLC.
Kellogg's, Cheez-It, Club, Fruit Loops, Special K, Rice Krispies Treats, Eggo, MorningStar Farms, Kellogg's Raisin Bran, and Frosted Flakes are registered trademarks of Kellogg North America Company, LLC.
Frosted Mini Wheats and Apple Jacks are registered trademark of WK Kellogg North America Company, LLC.
Kellanova is a trademark of Kellanova.
Pringles is a registered trademark of Pringles, LLC.
About SpartanNash
SpartanNash (Nasdaq: SPTN) is a food solutions company that delivers the ingredients for a better life. Committed to fostering a People First culture, the SpartanNash family of Associates is 17,000 strong. SpartanNash operates two complementary business segments – food wholesale and grocery retail. Its global supply chain network serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms, and
CONTACT:
Adrienne Chance
SVP, Communications
SpartanNash
press@spartannash.com
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SOURCE SpartanNash
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