SPHERE AND NFL COLLABORATE ON CUSTOM SUPER BOWL CONTENT FOR THE EXOSPHERE CREATED EXCLUSIVELY BY SPHERE STUDIOS
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Exosphere Content To Be Broadcast During The Game on CBS And Run Throughout Super Bowl Week
Both Interior and Exterior of Sphere to be Showcased
LAS VEGAS , Feb. 4, 2024 /PRNewswire/ -- Sphere Entertainment Co. (NYSE: SPHR) and the NFL today announced a collaboration that will see custom Super Bowl LVIII content, created exclusively by Sphere Studios, displayed on Sphere's fully programmable LED exterior – the Exosphere – throughout Super Bowl Week. As part of this, Sphere will also be featured in CBS Sports' coverage of Super Bowl LVIII on CBS and Paramount+.
"We welcome Super Bowl LVIII to
"The Super Bowl and Sphere are two globally recognized brands, and together will showcase the power of this unparalleled digital canvas to bring fans together around Super Bowl LVIII," said Guy Barnett, Senior Vice President Brand Strategy & Creative Development, Sphere Entertainment. "The custom Super Bowl-themed content our Sphere Studios team created for the Exosphere will surprise and delight fans, adding a one-of-a-kind element to the first ever Las Vegas Super Bowl, and to the game broadcast."
"In the short amount of time since its opening, Sphere has established itself as one of the most recognizable landmarks in
Super Bowl Week in
During the game, the CBS Sports' broadcast of Super Bowl LVIII will showcase Sphere. Both the Exosphere and the interior of Sphere will be featured as part of two curated moments in custom, one-of-a-kind videos filmed at the venue that showcase the immersive capabilities of Sphere's 16K x 16K resolution interior display plane.
In celebration of Super Bowl LVIII, Sphere Studios created custom content that will run throughout the week. This includes, as part of its ongoing XO/Art program, commissions from legendary street artists to create custom art for the Exosphere that will run at various times this week.
In addition to custom NFL and Super Bowl content, some of the world's largest brands will have advertisements displayed on the Exosphere throughout Super Bowl Week.
The largest LED screen on Earth, the Exosphere consists of approximately 1.2 million LED pucks, spaced eight inches apart. Each puck contains 48 individual LED diodes, with each diode capable of displaying 256 million different colors – creating a vivid landmark on the
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About Sphere:
Sphere is a next-generation entertainment medium that is redefining the future of live entertainment. A venue where the foremost artists, creators, and technologists create extraordinary experiences that take storytelling to a new level and transport audiences to places both real and imagined. The venue hosts original Sphere Experiences from leading
About Sphere Entertainment Co.
Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue in
Contact:
Sphere Entertainment / spherepr@thesphere.com
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SOURCE Sphere Entertainment Co.
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