Simon® Announces New, Innovative Product Search Platform

Rhea-AI Summary

Simon® has launched Simon Search™, a new search platform enhancing the shopping experience by allowing customers to find in-stock products at participating retailers within Simon properties. This innovation is accessible through the Simon app and websites. The platform was developed in response to consumer interest, with nearly 90% of shoppers valuing enhanced search capabilities. Currently testing at 29 retail centers, a broader rollout is anticipated later this year. Participating retailers include well-known brands like Aéropostale, Anthropologie, and J.Crew.

Positive

• Launch of Simon Search™ enhances customer shopping experience by providing real-time inventory visibility.
• Consumer research indicates nearly 90% of shoppers are interested in the new search capabilities.
• Participating retailers expect increased traffic and conversion rates due to easier inventory access.

Negative

• None.

INDIANAPOLIS, June 21, 2022 /PRNewswire/ -- Simon® is pleased to announce the launch of Simon Search™, a new and innovative search platform designed to enhance the shopping experience by giving shoppers the ability to research in-stock products available at participating retailers located within a Simon property. Simon Search is available to millions of shoppers through the Simon app, property websites, and interactive directories located at Simon properties nationwide.

"Simon Search brings new search capabilities to our retail centers, offering shoppers multiple ways to search for specific in-store merchandise," said Mikael Thygesen, Chief Marketing Officer, Simon. "Simon is committed to providing shoppers with the most enjoyable shopping experience possible. This game changing search tool raises the bar, delivering enhanced inventory visibility to our shoppers. Consumer research has shown that almost 90 percent of shoppers are interested in the enhanced search capabilities provided by Simon Search."

Participating retailers including Aéropostale, Anthropologie, Athleta, Banana Republic, Gap, J.Crew, JCPenney and Old Navy are excited to utilize Simon Search to increase traffic to their stores and conversion by giving customers an easy way to search in-stock inventory. 

This initial version of the platform is being tested at 29 Simon retail centers across the U.S., with a broader rollout planned for later this year.

About Simon
Simon® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.

 

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SOURCE Simon

FAQ

What is Simon Search™?

Simon Search™ is a new innovative search platform launched by Simon to help shoppers find in-stock products at participating retailers.

When was Simon Search™ launched?

Simon Search™ was announced on June 21, 2022.

Where is Simon Search™ available?

Simon Search™ is available through the Simon app, property websites, and interactive directories at Simon properties across the U.S.

Which retailers are participating in Simon Search™?

Participating retailers include Aéropostale, Anthropologie, Athleta, J.Crew, and Old Navy.

How many retail centers are testing Simon Search™?

Simon Search™ is currently being tested at 29 retail centers in the U.S.

What percentage of shoppers are interested in enhanced search capabilities?

Research indicates that almost 90% of shoppers are interested in the enhanced search capabilities provided by Simon Search™.