SoundHound Chat AI Automotive Introduces New Brand Personalities Feature
SoundHound AI (Nasdaq: SOUN) has launched Brand Personalities, a pioneering feature for its SoundHound Chat AI Automotive voice assistant. This first-of-its-kind innovation allows automakers to customize distinct personas for their in-vehicle voice assistants, aligned with their brand identity.
The feature enables car manufacturers to control their voice assistant's personality, including response style and character. They can choose pre-designed personas, create custom personalities, or introduce seasonal characters. Multiple personas can be defined for specific sub-brands or model lines, allowing different vehicle types to have distinct personalities.
According to a SoundHound study, 77% of regular drivers are likely to use voice generative AI capabilities in their vehicles. The technology is currently deployed across 20 brands in over 25 languages. Recent implementations include Lucid Motors, Alfa Romeo, Citroën, Peugeot, Opel, and Vauxhall, with DS Automobiles being the first to fully integrate generative AI technology in production.
SoundHound AI (Nasdaq: SOUN) ha lanciato Brand Personalities, una funzione innovativa per il suo assistente vocale Automotive SoundHound Chat AI. Questa innovazione senza precedenti consente ai costruttori di personalizzare persone distinte per i loro assistenti vocali a bordo, in linea con la loro identità di marca.
La funzione consente ai produttori di auto di controllare la personalità del loro assistente vocale, incluso lo stile di risposta e il carattere. Possono scegliere tra persone pre-progettate, creare personalità personalizzate o introdurre personaggi stagionali. È possibile definire più persone per singoli sottobrand o linee di modelli, permettendo a diversi tipi di veicoli di avere personalità distinte.
Secondo uno studio di SoundHound, il 77% dei conducenti abituali è probabile che utilizzi capacità di intelligenza artificiale generativa vocale nei loro veicoli. La tecnologia è attualmente implementata in 20 marchi in oltre 25 lingue. Le recenti implementazioni includono Lucid Motors, Alfa Romeo, Citroën, Peugeot, Opel e Vauxhall, con DS Automobiles che è stato il primo a integrare completamente la tecnologia di intelligenza artificiale generativa in produzione.
SoundHound AI (Nasdaq: SOUN) ha lanzado Brand Personalities, una función pionera para su asistente de voz Automotive SoundHound Chat AI. Esta innovación única permite a los fabricantes de automóviles personalizar personalidades distintas para sus asistentes de voz en el vehículo, alineadas con su identidad de marca.
La función permite a los fabricantes controlar la personalidad de su asistente de voz, incluyendo el estilo de respuesta y el carácter. Pueden elegir entre personalidades pre-diseñadas, crear personalidades personalizadas o introducir personajes estacionales. Se pueden definir múltiples personalidades para sub-marcas específicas o líneas de modelo, permitiendo que diferentes tipos de vehículos tengan personalidades distintas.
Según un estudio de SoundHound, el 77% de los conductores habituales es probable que utilicen capacidades de inteligencia artificial generativa de voz en sus vehículos. La tecnología está actualmente desplegada en 20 marcas en más de 25 idiomas. Las implementaciones recientes incluyen Lucid Motors, Alfa Romeo, Citroën, Peugeot, Opel y Vauxhall, siendo DS Automobiles el primero en integrar completamente la tecnología de IA generativa en producción.
사운드하운드 AI (Nasdaq: SOUN)가 자동차 음성 비서인 사운드하운드 챗 AI를 위한 혁신적인 기능인 브랜드 인격(Brand Personalities)을 출시했습니다. 이 전례 없는 혁신은 자동차 제조업체들이 차량 내 음성 비서에 대해 브랜드 정체성과 일치하는 독특한 성격을 조정할 수 있게 해줍니다.
이 기능은 자동차 제조업체들이 음성 비서의 성격, 반응 스타일 및 캐릭터를 제어할 수 있게 해줍니다. 사전 설계된 인격 중에서 선택하거나, 맞춤형 인격을 만들거나, 계절별 캐릭터를 도입할 수 있습니다. 특정 서브 브랜드 또는 모델 라인에 대해 여러 인격을 정의할 수 있어 서로 다른 차량 유형이 독특한 성격을 갖도록 할 수 있습니다.
사운드하운드의 연구에 따르면, 77%의 정기적인 운전자가 차량에서 음성 생성 AI 기능을 사용할 가능성이 높습니다. 이 기술은 현재 20개 브랜드에서 25개 이상의 언어로 배포되고 있습니다. 최근 적용된 브랜드로는 루시드 모터스, 알파 로메오, 시트로엥, 푸조, 오펠, 복스홀 등이 있으며, DS 오토모빌스는 생산에 생성적 AI 기술을 완전히 통합한 최초의 브랜드입니다.
SoundHound AI (Nasdaq: SOUN) a lancé Brand Personalities, une fonctionnalité innovante pour son assistant vocal Automotive SoundHound Chat AI. Cette innovation sans précédent permet aux constructeurs automobiles de personnaliser des personas distincts pour leurs assistants vocaux embarqués, en adéquation avec leur identité de marque.
Cette fonctionnalité permet aux fabricants de voitures de contrôler la personnalité de leur assistant vocal, y compris le style de réponse et le caractère. Ils peuvent choisir des personas pré-conçus, créer des personnalités personnalisées ou introduire des personnages saisonniers. Plusieurs personas peuvent être définies pour des sous-marques spécifiques ou des lignes de modèles, permettant à différents types de véhicules d'avoir des personnalités distinctes.
Selon une étude de SoundHound, 77 % des conducteurs réguliers sont susceptibles d'utiliser des capacités d'IA générative vocale dans leurs véhicules. La technologie est actuellement déployée dans 20 marques en plus de 25 langues. Les implémentations récentes incluent Lucid Motors, Alfa Romeo, Citroën, Peugeot, Opel et Vauxhall, DS Automobiles étant le premier à intégrer complètement la technologie d'IA générative en production.
SoundHound AI (Nasdaq: SOUN) hat Brand Personalities eingeführt, eine bahnbrechende Funktion für seinen SoundHound Chat AI Automotive Sprachassistenten. Diese neuartige Innovation ermöglicht es Automobilherstellern, spezifische Personas für ihre Sprachassistenten im Fahrzeug zu erstellen, die mit ihrer Markenidentität übereinstimmen.
Die Funktion erlaubt es Autoherstellern, die Persönlichkeit ihres Sprachassistenten zu steuern, einschließlich der Reaktionsweise und des Charakters. Sie können aus vorgefertigten Personas wählen, individuelle Persönlichkeiten erstellen oder saisonale Charaktere einführen. Mehrere Personas können für bestimmte Submarken oder Modelllinien definiert werden, sodass verschiedene Fahrzeugtypen unterschiedliche Persönlichkeiten haben können.
Laut einer Studie von SoundHound ist es wahrscheinlich, dass 77% der regelmäßigen Fahrer in ihren Fahrzeugen die Sprach-KI-Funktionen nutzen. Die Technologie ist derzeit in 20 Marken in über 25 Sprachen implementiert. Zu den jüngsten Anwendungen gehören Lucid Motors, Alfa Romeo, Citroën, Peugeot, Opel und Vauxhall, wobei DS Automobiles das erste Unternehmen war, das generative KI-Technologie vollständig in der Produktion integriert hat.
- First-to-market with customizable in-vehicle AI assistant personalities
- Technology already deployed across 20 brands and 25+ languages
- Strong market potential with 77% of drivers likely to use voice AI
- Recent successful implementations with major automotive brands
- None.
Insights
SoundHound's Brand Personalities feature represents a strategic pivot in the automotive AI market, potentially creating significant competitive advantages and revenue opportunities. This innovation addresses three critical market dynamics:
1. Brand Value Enhancement
The ability to create distinct AI personalities for different vehicle lines enables automakers to strengthen brand differentiation in an increasingly commoditized market. For luxury brands like DS Automobiles and Lucid Motors, this technology could justify premium pricing and enhance customer loyalty through personalized experiences.
2. Market Position Strengthening
With deployment across 20 brands and 25 languages, SoundHound is building strong barriers to entry. The company's partnerships with major automakers like Stellantis demonstrate significant market validation and could accelerate adoption across the industry. The timing is particularly strategic as the automotive industry transitions toward software-defined vehicles.
3. Revenue Potential
This feature could drive multiple revenue streams:
- Licensing fees from automakers
- Recurring revenue from personality updates and seasonal features
- Potential for premium features and customization services
The market opportunity is substantial, with
First-Of-Its-Kind Feature Delivers Highly Personalized In-Vehicle Voice Assistants, Strengthening Brand Identity and Consumer Experience
Brand Personalities enables car makers to control the entire personality of their voice assistant including response style, character and vivaciousness. Automotive partners can choose from pre-designed personas, create fully customized personalities tailored to their specific needs, or even introduce seasonal characters for campaigns. Due to SoundHound's unique software architecture, multiple personas can be defined for specific sub-brands or model lines—allowing sports cars, family cars, and commercial vehicles to each have distinct personalities that reflect the unique needs of their customers.
This new feature builds on the core features offered from SoundHound Chat AI Automotive’s best-in-class voice assistant, which integrates generative AI capabilities with car controls and real-time domains like flight times, navigation, and weather. As innovation and technological advancements in the automotive industry evolve, the assistant’s customization tools, like Brand Personalities, allow automakers to keep the end user in focus, enhancing the user experience as well as the value of in-vehicle voice assistants for OEMs.
For OEMs, this new feature offers:
- Distinct Brand Expression: OEMs can define unique personalities aligned with their brand identity to create memorable and meaningful interactions.
- Multi-Brand Differentiation: Allows multi-brand OEMs to clearly differentiate brands while using the same underlying software.
- Model-Specific Variability: Tailor personalities to specific vehicle lines, such as a family car versus a high-performance sports car, or a commercial vehicle.
- Market Adaptability: Adjust the assistant’s Brand Personality to match the tone and conversational style for regional and driver preferences.
In a recent SoundHound study, “Reclaiming the Cockpit: How Voice Generative AI Creates Strategic Advantage for Automakers,” the company found that
“As automakers look to differentiate their offerings, SoundHound designed Brand Personalities to elevate the in-car experience beyond what’s expected, giving brands complete control over how they engage with their consumers,” said Michael Zagorsek, COO of SoundHound AI. “This innovation goes beyond functionality. It is a fully customizable, deeply engaging experience that builds meaningful connections and long-term brand loyalty.”
SoundHound’s voice AI technology is currently deployed in millions of cars and TVs worldwide, across 20 brands and more than 25 languages. This announcement follows recent launches of SoundHound Chat AI Automotive in Lucid Motors, Alfa Romeo, Citroën, Peugeot, Opel, and Vauxhall. In March 2024, SoundHound AI announced that Stellantis’ DS Automobiles was the first automaker in the world to go into full production with a voice assistant that integrates the latest generative AI technology via SoundHound Chat AI Automotive.
Learn more about SoundHound Chat AI Automotive here.
About SoundHound AI
SoundHound (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice and conversational AI solutions that let businesses offer incredible experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via groundbreaking AI-driven products like Smart Answering, Smart Ordering, Dynamic Drive Thru, and Amelia AI Agents. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250205933591/en/
Media Contact
Gianna Arantes
201-815-9852
PR@SoundHound.com
Source: SoundHound AI, Inc.
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