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SoundHound AI Delivers “Hey Kia” Voice AI Experience To India As Part of Kia Connect

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SoundHound AI (Nasdaq: SOUN) has expanded its voice AI technology to Kia vehicles in India, featuring Hindi language integration. The system has been launched for the 2025 Kia Carnival and EV9 models, targeting India's 500+ million Hindi speakers. The technology will expand to include 10 additional regional Indian languages. Kia Connect platform integrates SoundHound's AI-powered voice assistant, capable of real-time conversation interpretation and complex queries using proprietary Speech-to-Meaning® and Deep Meaning Understanding® technologies. Features include navigation, calls, weather updates, and vehicle controls like temperature and door locks.

SoundHound AI (Nasdaq: SOUN) ha ampliato la sua tecnologia di intelligenza artificiale vocale ai veicoli Kia in India, integrando la lingua hindi. Il sistema è stato lanciato per i modelli Kia Carnival e EV9 del 2025, rivolgendosi a oltre 500 milioni di parlanti hindi in India. La tecnologia si espanderà per includere 10 lingue regionali indiane aggiuntive. La piattaforma Kia Connect integra l'assistente vocale potenziato dall'IA di SoundHound, capace di interpretare conversazioni in tempo reale e di gestire query complesse utilizzando le tecnologie proprietarie Speech-to-Meaning® e Deep Meaning Understanding®. Le funzionalità includono navigazione, chiamate, aggiornamenti meteo e controlli del veicolo come temperatura e serrature delle porte.

SoundHound AI (Nasdaq: SOUN) ha ampliado su tecnología de inteligencia artificial de voz a los vehículos Kia en India, con integración del idioma hindi. El sistema se ha lanzado para los modelos Kia Carnival y EV9 de 2025, dirigidos a más de 500 millones de hablantes de hindi en India. La tecnología se expandirá para incluir 10 idiomas regionales indios adicionales. La plataforma Kia Connect integra el asistente de voz impulsado por IA de SoundHound, capaz de interpretar conversaciones en tiempo real y responder a consultas complejas utilizando las tecnologías patentadas Speech-to-Meaning® y Deep Meaning Understanding®. Las características incluyen navegación, llamadas, actualizaciones del clima y controles del vehículo como temperatura y cerraduras de puertas.

사운드하운드 AI (Nasdaq: SOUN)는 인도의 기아 차량에 음성 AI 기술을 확장하여 힌디어 언어 통합 기능을 추가했습니다. 이 시스템은 2025년형 기아 카니발 및 EV9 모델에 출시되었으며, 인도에서 5억 명 이상의 힌디어 사용자를 대상으로 하고 있습니다. 이 기술은 10개의 추가 지역 인도 언어로 확장될 예정입니다. 기아 커넥트 플랫폼은 사운드하운드의 AI 기반 음성 비서를 통합하여 실시간 대화 해석 및 복잡한 쿼리를 처리할 수 있으며, 고유의 Speech-to-Meaning® 및 Deep Meaning Understanding® 기술을 사용합니다. 기능으로는 내비게이션, 전화, 날씨 업데이트 및 온도 및 도어 잠금과 같은 차량 제어가 포함됩니다.

SoundHound AI (Nasdaq: SOUN) a étendu sa technologie d'IA vocale aux véhicules Kia en Inde, intégrant la langue hindi. Le système a été lancé pour les modèles Kia Carnival et EV9 de 2025, visant les plus de 500 millions de locuteurs hindi en Inde. La technologie s'étendra pour inclure 10 langues régionales indiennes supplémentaires. La plateforme Kia Connect intègre l'assistant vocal alimenté par IA de SoundHound, capable d'interpréter des conversations en temps réel et de traiter des requêtes complexes grâce aux technologies propriétaires Speech-to-Meaning® et Deep Meaning Understanding®. Les fonctionnalités incluent la navigation, les appels, les mises à jour météo et le contrôle du véhicule, comme la température et les verrous de porte.

SoundHound AI (Nasdaq: SOUN) hat seine Sprach-KI-Technologie auf Kia-Fahrzeuge in Indien ausgeweitet und integriert dabei die Hindi-Sprache. Das System wurde für die Modelle Kia Carnival und EV9 von 2025 eingeführt und richtet sich an über 500 Millionen Hindi-Sprecher in Indien. Die Technologie wird um weitere 10 regionale indische Sprachen erweitert. Die Plattform Kia Connect integriert den KI-gestützten Sprachassistenten von SoundHound, der in der Lage ist, Gespräche in Echtzeit zu interpretieren und komplexe Anfragen mithilfe der proprietären Technologien Speech-to-Meaning® und Deep Meaning Understanding® zu bearbeiten. Zu den Funktionen gehören Navigation, Anrufe, Wetteraktualisierungen und Fahrzeugsteuerungen wie Temperatur und Türschlösser.

Positive
  • Expansion into Indian market with 500+ million potential Hindi-speaking users
  • Integration in 2025 Kia models with planned expansion to 10 additional regional languages
  • Long-term partnership with major automotive manufacturer Kia
Negative
  • None.

Insights

The expansion of SoundHound's voice AI technology into the Indian market through Kia vehicles represents a significant market opportunity. With 2.4B in market cap, this expansion gives SOUN access to over 500 million Hindi speakers and future access to 10 additional regional languages. The integration into premium models like the 2025 Carnival and EV9 positions the technology in the higher-end segment first.

The proprietary Speech-to-Meaning® and Deep Meaning Understanding® technologies offer a competitive edge in the voice AI space, particularly with real-time interpretation capabilities. The comprehensive feature set covering navigation, vehicle controls and infotainment demonstrates strong product maturity. This partnership strengthens SOUN's position in the automotive AI sector and could serve as a blueprint for further expansion in other emerging markets.

This expansion into India's automotive market is strategically significant. India represents the world's third-largest automotive market with strong growth potential. The phased integration of multiple regional languages indicates a long-term commitment and potential for sustained revenue growth. The partnership with Kia, a major global automaker, validates SoundHound's technology and could lead to similar deals with other manufacturers targeting the Indian market.

The focus on premium vehicle models suggests higher margins and establishes a premium brand positioning. The timing aligns with India's growing middle class and increasing demand for connected car features, potentially driving adoption rates and revenue growth in the coming years.

Long-term Partnership With Kia to Provide Advanced Voice AI Experience With Hindi as a Featured Language

SANTA CLARA, Calif.--(BUSINESS WIRE)-- SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice artificial intelligence, today announced the expansion of its advanced voice AI technology to Kia vehicles in India, with the integration of Hindi as a featured language.

SoundHound AI announced the expansion of its advanced voice AI technology to Kia vehicles in India, with the integration of Hindi as a featured language. (Graphic: Business Wire)

SoundHound AI announced the expansion of its advanced voice AI technology to Kia vehicles in India, with the integration of Hindi as a featured language. (Graphic: Business Wire)

Recently launched for the 2025 Kia Carnival and 2025 Kia EV9, SoundHound’s technology offers drivers a seamless voice-enabled experience in one of India’s most widely spoken languages – with over 500 million speakers.

In Kia's future models, 10 further regional Indian languages, including Bangla and Punjabi, will be integrated in phased manner in addition to Hindi.

As a feature of Kia Connect, the company’s advanced and innovative connected car platform that integrates smart devices, vehicles, and vehicle infotainment systems, SoundHound’s AI-powered voice assistant can interpret and follow conversations in real-time, even before the speaker finishes. The voice assistant is also capable of handling complex conversational questions, intelligently filtering responses using SoundHound’s proprietary Speech-to-Meaning® and Deep Meaning Understanding® technologies.

Through SoundHound’s extensive library of content domains, Kia drivers and passengers can take advantage of a wide range of in-vehicle voice assistant capabilities – like navigation, calls, and real-time information like sports scores and weather. The assistant also supports in-vehicle controls, so Kia users can now ask to play music, lock doors, change the temperature, control the windows, and more.

This collaboration between SoundHound AI and Kia enables users to control their smart vehicle experience through natural conversation, just as they would if speaking to another person. The partnership with Kia India is a testament to SoundHound’s dedication to providing localized, high-quality voice AI solutions for global markets. Currently, the company provides solutions to a range of automakers globally in multiple languages.

“We’re committed to delivering intuitive conversational experiences that make interactions between people and their devices seamless,” said Michael Zagorsek, COO of SoundHound AI. “By integrating our advanced voice AI into Kia vehicles in India, we’re not only providing hands-free convenience but also tailoring the experience to local drivers with support for Hindi, ensuring a more personalized and engaging in-car experience.”

Learn more about SoundHound AI’s Automotive solutions: www.soundhound.com/voice-ai-solutions/automotive/.

About SoundHound AI

SoundHound (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice and conversational AI solutions that let businesses offer incredible experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via groundbreaking AI-driven products like Smart Answering, Smart Ordering, Dynamic Drive Thru, and Amelia AI Agents. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses.

Media Contact

Fiona McEvoy

415-610-6590

PR@SoundHound.com

Source: SoundHound AI, Inc.

FAQ

What vehicles will feature SoundHound AI's voice technology in India?

The 2025 Kia Carnival and 2025 Kia EV9 will feature SoundHound AI's voice technology in India.

How many languages will SoundHound AI (SOUN) support in Kia vehicles in India?

SoundHound AI will support Hindi initially, with plans to add 10 more regional Indian languages including Bangla and Punjabi in a phased manner.

What features does SoundHound AI's voice assistant offer in Kia vehicles?

The voice assistant offers navigation, calls, real-time information (sports scores, weather), music control, door locks, temperature control, window control, and other vehicle functions.

SoundHound AI, Inc.

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